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Betty Serna

Sr. Associate AD For Fan Engagement/Digital Strategy, Marketing

University of Texas at San Antonio
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Experience

20 Yrs Exp

History

Associate Head Coach

Contact Information

Business Email

beth.burns@usc.edu

Location

Current Residence

Los Angeles, CA

Hometown

Chatham, NJ

Current Role

  • Associate head coach at USC since June 2022
  • Focus on player development and defensive strategies

    • Job History

  • Special assistant to head coach, Louisville (No dates)
  • Associate head coach, USC (No specific dates)
  • Head coach, San Diego State (Two eight-year stints)
  • Head coach, Ohio State (1997-2001)

    • Accomplishments

  • Led teams to two Final Fours and two Elite Eights
  • San Diego State's winningest coach with 295-186 record
  • Led San Diego State to eight NCAA appearances
  • Inducted into Ohio Wesleyan Hall of Fame

    • Education

  • B.S. in health and physical education, Ohio Wesleyan
  • M.S. in physical education, Ohio State, 1981

    • Betty Serna History

    Sport: Basketball (W)

    Season Position School Conference Overall
    2023-2024

    Associate Head Coach

    		 University of Southern California — 26–5
    2022-2023

    Associate Head Coach

    		 University of Southern California 11–7 21–10
    2021-2022

    Strength & Conditioning

    		 University of Louisville 16–2 25–4
    2020-2021

    Strength & Conditioning

    		 University of Louisville 14–2 23–3
    2019-2020

    Strength & Conditioning

    		 University of Louisville 16–2 28–4

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