Director, Branding and Social Strategy (Football)

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Position Details

Position Information

Requisition Number	S4366P
Home Org Name	War Eagle Creative
Division Name	Director Intercollegiate Athletics
Position Title	Director, Branding and Social Strategy (Football)
Job Class Code	BZ02
Appointment Status	Full-time
Part-time FTE
Limited Term	No
Limited Term Length
Job Summary	Make Your Mark: Elevate Auburn Football with Your Branding & Social Strategy Expertise! Auburn University Athletics is recruiting for a Director of Branding and Social Strategy. The individual in this position will lead the program’s social media presence and visual identity. This role is responsible for posting across official Auburn Football social media accounts, leading social media design efforts, and ensuring a cohesive, high-impact brand that aligns with the program’s vision. The ideal candidate will be a creative leader with a strong understanding of digital storytelling, brand development, and audience engagement. This position works and operates through War Eagle Creative, assigned solely to Auburn Football. Why Auburn Athletics Football? This is an opportunity to play a key role in shaping the digital identity of one of college football’s most storied programs. The Director of Branding and Social Strategy will have a direct impact on how Auburn Football is perceived by recruits, fans, and the national audience, driving the program forward in an ever-evolving digital landscape. Auburn University is more than just an institution; it’s a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it’s reflected in every corner of our campus and beyond. Life-Changing Impact: At Auburn, our work changes lives. Whether it’s groundbreaking research, innovative teaching, administrative operations or community outreach, every effort contributes to positive change. We’re not just clocking in; we’re making a lasting difference in the lives of others. How We Support You: Auburn cares for its greatest assets—its employees. Generous benefits, educational opportunities, and a supportive work environment make it a place where you can thrive. From health insurance to retirement plans, we’ve got you covered. Learn more about how we support employees by visiting aub.ie/working-at-auburn Come and Stay: The median length of employment for an Auburn employee is 10 years. That’s because Auburn invests in its people. We’re not a revolving door; we’re a family. The Auburn Family. We grow together, learn together, and build lasting relationships. Sweet Home Alabama: The Auburn/Opelika area exudes small-town charm and warmth. With cozy traditions, excellent schools, and vibrant downtowns, it’s a place where you’ll feel at home. Plus, we’re centrally located in the Southeast with easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
Essential Functions	Social Media Management & Strategy Develop and execute a comprehensive social media strategy that enhances Auburn Football’s brand, drives engagement, and supports team initiatives. Serve as the primary social media designer, managing day-to-day posting across all platforms. Monitor trends and analytics to optimize content performance and audience growth. Creative Branding & Design Oversee the overall look and feel of Auburn Football’s social media presence, ensuring consistency in branding and messaging Design graphics and visual assets for social media and in-house branding efforts. Collaborate with video, photography, and design teams to create compelling content. Program & Recruiting Support Work closely with the Assistant AD of Football Creative to align social strategy with the program’s overall creative vision, in venue execution, and recruiting strategy Assist in executing branding deliverables for recruiting efforts, facilities, and special projects. Assist and support recruiting photoshoots, ensuring high-quality, brand-aligned content for prospects.
Why Work at Auburn?	Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world. Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education. We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance. Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches. A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged. Ready to lead and shape the future of higher education? Apply today! War Eagle!

Minimum Qualifications

Minimum Qualifications	2 years in social media management, content creation, or branding within college athletics, professional sports, or a similar high-profile environment.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities
Minimum Technology Skills
Minimum License and Certifications

Desired Qualifications

Desired Qualifications	Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, inDesign) and social media management tools. Strategic Thinking: Understanding of digital trends, engagement strategies, and storytelling techniques to elevate Auburn Football’s brand. Creativity & Innovation: Ability to produce fresh, engaging content that resonates with recruits, fans, and stakeholders. Collaboration: Strong communication skills and the ability to work in a fast-paced, team-oriented environment.

Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, inDesign) and social media management tools.

Strategic Thinking: Understanding of digital trends, engagement strategies, and storytelling techniques to elevate Auburn Football’s brand.
Creativity & Innovation: Ability to produce fresh, engaging content that resonates with recruits, fans, and stakeholders.
Collaboration: Strong communication skills and the ability to work in a fast-paced, team-oriented environment.

Posting Detail Information

Salary Range	Contact based
Job Category	Athletics Support
Working Hours if Non-Traditional	7:45a - 4:45p, M-F, nights and weekends as needed
City position is located in:	Auburn
State position is located:	Alabama
List any hazardous conditions or physical demands required by this position
Posting Date	03/28/2025
Closing Date
Equal Opportunity Compliance Statement	It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Equal Opportunity Compliance (EOC) strives to ensure an inclusive and equitable working, living, and learning environment for members of the Auburn University community. Please visit their website to learn more.
Special Instructions to Applicants
Quick Link for Internal Postings	https://www.auemployment.com/postings/52090

Documents Needed to Apply

Required Documents

Resume
Cover Letter

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Please tell us how you first heard about this opportunity.
(Open Ended Question)
* Do you have 2 years of experience in social media management, content creation, or branding within college athletics, professional sports, or a similar high-profile environment?
- Yes
- No