Analytics & Ticket Sales Strategy Director

EXPIRED

Position Details

Position Information

Requisition Number

S3457P

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Position Details

Position Information

Requisition Number

S3457P

Apply Now

Home Org Name

Athletic Ticket Office

Division Name

Director Intercollegiate Athletics

Position Title

Analytics & Ticket Sales Strategy Director

Job Class Code

BB63

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Ready to revolutionize the game? Are you passionate about leveraging data to drive ticket sales and enhance fan experiences?

Auburn University Athletics is on the hunt for a visionary

Director of Analytics & Ticket Strategy!

Join us in shaping the future of ticketing and sales for Auburn’s sports events. If you’re ready to make an impact and unleash the power of analytics, this is your moment!

This role is responsible for managing the data collection and analysis for all external units and developing both the short and long-term operational sales and service strategies, ticketing, and revenue reports for Auburn’s six ticketed sports. This individual implements new initiatives to enhance the sales team’s effectiveness, while ensuring that the best sales leads are prioritized. This position is also responsible for managing all

CRM

tracking systems for Auburn’s Ticketing Offices.

Why Should

YOU

Choose Auburn University?

Auburn University was named a “Best in Alabama” employer by Forbes!

Our employee longevity speaks for itself, with employees staying an average of ten years.

Competitive state benefits

including retirement plan vesting at 10 years of service, generous leave accrual, and parental leave opportunity.

Auburn University tuition assistance for yourself and your dependents.

Employees can take 15 hours of classes for free, and dependents receive a 50% tuition waiver.

The satisfaction of knowing

YOU

are a part of providing the premier academic experience at Auburn and the life-changing work our students and employees perform.

It’s a Lifestyle:

The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!

Our Commitment:

Auburn University is committed to a diverse and inclusive campus environment. Visit auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.

Essential Functions

Manage the data collection and analysis for all external units within the Department of Athletics (Ticket Operations, Ticket Sales & Retention, Tigers Unlimited, & Digital Marketing & Social Media) for the purpose of forecasting ticket pricing and sales for all ticketed athletic events.

Administers data analytical activities associated with data management platforms and ensures data systems are fully integrated across all platforms.

Responsible for all facets of Auburn’s customer relationship management (

CRM

) system including creating reports and dashboards, leading score & generation, controlling access to the system for those using it, researching best practices with the system from industry leaders, troubleshooting issues, and finding ways to maximize the system.

Develops standard, custom reports, and dashboards for senior-level administration to assist with campaign and activity tracking.

Leads educational sessions on

CRM

systems as part of the onboarding process for new ticket sales, operations, and development staff members.

Provides lead generation services to the ticket office and sales staff members and manages the data collection and analysis for the outbound sales team.

Leverages the data warehouse and enhances the view of the customer to build and deliver various predictive models in partnership with IT.

Works in conjunction with Ticket Operations, Marketing, and Tigers Unlimited in forecasting ticket revenue.

Provides recommendations on the pricing of season and individual tickets and inventory management by analyzing historical data, market trends, and various secondary market transaction data.

Works in conjunction with the sales team and marketing to analyze, develop, and implement new business initiatives to enhance effectiveness, ensure the best sales leads are focused on first, and reporting is accurate and relevant.

Develops and analyzes post-event surveys to address issues identified through the survey process that will enhance the overall fan experience.

Assists with gameday activities and box office customer service at Football & select sporting events.

Complies with all applicable National Collegiate Athletic Association (

NCAA

) and Southeastern Conference (

SEC

) regulations in the performance of job duties.

Minimum Qualifications

| Minimum Qualifications |
Bachelor’s degree plus four years of experience in business operations, ticket sales, sales operations, data management, or customer relationship management (CRM) systems.

OR

Master’s degree plus two years of experience in business operations, ticket sales, sales operations, data management, or customer relationship management (CRM) systems. |

Minimum Skills, License, and Certifications

| Minimum Skills and Abilities |
- Knowledge of sales and customer service best practices, demonstrated track record of sales and relationship building, personnel management, CRM systems (Salesforce preferred), and ticketing and development software (Paciolan preferred). - Knowledge of customer relationship management (CRM) systems and ticketing & development software such as Paciolan (as well as their integrated partners). - Knowledge of data visualization tools such as Qlik, Tableau, and PowerBI. - Excellent communication skills both verbal and written, and attention to detail. | | Minimum Technology Skills | | | Minimum License and Certifications | |

Desired Qualifications

| Desired Qualifications |
- Degree Public Relations, Business, Marketing, Communications, Sports Administration/ Management, is preferred. - Experience in intercollegiate or professional sports ticket sales or operations is desired. |

Posting Detail Information

| Salary Range | $45,400-$72,600 | | Job Category | Athletics Support | | Working Hours if Non-Traditional | 7:45a - 4:45p, M-F, nights and weekends as needed | | City position is located in: | Auburn | | State position is located: | Alabama | | List any hazardous conditions or physical demands required by this position | | | Posting Date | 03/05/2024 | | Closing Date | | | EEO Statement |
Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law. | | Special Instructions to Applicants | | | Quick Link for Internal Postings | https://www.auemployment.com/postings... |

Documents Needed to Apply

Required Documents 1. Resume 2. Cover Letter Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please select how you first became aware of this opportunity. Your response helps us determine how we can more effectively reach our candidates.

   • LinkedIn
   • AcademicKeys
   • The Chronicle of Higher Education
   • DiversityJobs
   • HigherEdJobs
   • HERC (Higher Education Recruitment Consortium)
   • Indeed
   • RecruitMilitary
   • The Tuskegee News
   • Professional organization or journal
   • Veterans Assistance Services
   • Disability Assistance Services
   • State Employment Service
   • Social Media
   • AU Job Bulletin
   • Notified by an Auburn employee
   • College or university Career Services
   • I went to the AU Employment Website directly (www.auemployment.com)
   • Other

2. * Please select the answer that best describes your current employment relationship with Auburn University:

   • Current full-time Auburn or AUM employee within probationary period
   • Current full-time Auburn or AUM employee outside of probationary period
   • Current part-time Auburn or AUM employee
   • Not an Auburn or AUM employee

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