Arena Sales & Marketing Manager

|   | | | |   | | Arena Sales & Marketing Manager | |   | |

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Category:

Staff

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|   | | | |   | | Arena Sales & Marketing Manager | |   | |

| | | |

 

Category:

Staff

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Department:

Kreitzberg Arena

Locations:

Northfield, VT

Posted:

Jan 15, 2026

Closes:

Open Until Filled

Type:

Full-time

Ref. No.:

AS0291

Salary Type:

Annually

Salary Range:

$50,000.00 - $60,000.00

Position ID:

196479

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About Norwich University:

Founded in 1819, Norwich University is the oldest private military college in the country and the birthplace of the Reserve Officers' Training Corps (ROTC). Today we are a diversified academic institution that offers undergraduate and graduate degrees and professional certificates to adult learners online and to Corps and civilian lifestyle students on campus. Norwich faculty and staff challenge all of our students to push themselves academically, socially, and as leaders. Our graduates build upon their Norwich educations to launch or grow careers and make outsized contributions to their communities, the nation, and the world.

Norwich University is located in the beautiful Green Mountains of Vermont, only 20 minutes from the state capital, Montpelier, and three hours from Boston or Montreal. It is a private institution nestled in a rural setting with a campus size of 1,200 acres.

Our excellent benefit package includes medical, dental, vision, group life, and disability insurances, flexible-spending accounts for health and dependent care, a 403(b) retirement plan with employer match, an employee assistance program, paid time off, use of the University pool and fitness center, and tuition scholarships for eligible employees and their family members. Some employees may qualify for the Public Service Loan Forgiveness Program on their Federal Student Aid Direct Loan balance. For more information about our benefits, visit https://norwich.trgportal.com.

Job Description:

Fulfills the mission of Norwich University by overseeing Sales and Marketing for Kreitzberg Arena. 

Essential Functions:

1. Oversees and administers the Sales and Marketing at Kreitzberg Arena; to include building, Zamboni, dasher board, and ice advertising sales.

   1. Invoices advertisers and ensures payments are received in a timely manner.

2. Oversees event promotions in collaboration with sponsors and athletics.

3. Manages varsity ice hockey ticket operations, including:

   1. Marketing and promotion of hockey tickets.
   2. Analyzes markets and identify opportunities for developing positive and meaningful business relationships with local and hockey communities.
   3. Identifies, explores, and researches new sales opportunities to include season ticket, group sales and corporate sponsorships.
   4. Works with Marketing & Communications Office (MCO) to develop and maintain an up to date and appealing hockey ticket website.
   5. Effectively utilizes social media for the promotion of ticket sales.
   6. Explores marketing tickets through corporate and community events.
   7. Plans promotional campaigns, such as contests or giveaways, to boost brand loyalty to reach new customers.
   8. Develops content for marketing materials (brochures, website, content, etc.)
   9. Stays current with industry trends and incorporate into marketing efforts.
   10. Plans advertising campaigns, utilizing radio, social media or email to grow fan base.
   11. Manages online and in-person box-office ticket sales, ticket-window operations, and complimentary tickets.
   12. Manages marketing, promotion and sales of varsity hockey season tickets.
   13. Sales and effective communications with season ticket holders.
   14. Develops and executes plan for marketing and promotion of season tickets.
   15. Explores strategies for resale of season tickets for those who don't attend games.
   16. Maintains and publicizes season ticket waiting list.
   17. Reconciles ticket sales for each game within the required timeframe.
   18. Tracks daily, weekly, and monthly sales figures and relevant accountability reports.

4. Prepares and monitors the budget, and prepares financial reports as required regarding advertising, tickets and concessions expenses and sales.

5. Communicates effectively with Arena Concession contractors.

   1. Ensures equipment is fully operational and assists with facilitation of game-day operations.

6. Builds client relationships, offering customized ideas with exceptional customer service.

7. Solicits sponsorship for men's and women's hockey tournaments.

   1. Works with sponsors on tickets, conference gifts, tournament awards, etc.
   2. Works with sponsor, coaches and Athletic Director to plan and execute banquets and/or hospitality events.

8. Interfaces frequently with public officials, local agencies, non-profit organizations, event promoters, and the community.

9. Collaborates with the Arena Operations Manager for the arena ice rental schedule, ensuring maximum use of ice.

10. Attends all home Norwich Varsity Hockey games and oversee game day operations.

    1. Prepares and provides time protocol for varsity hockey games in collaboration with rink staff, coaches, and Athletics.
    2. Prepares game day PA announcement scripts, including standard game information, and sponsor/advertiser ads.
    3. Hires, trains and oversees game day staff including ticket staff, announcer, music operator, goal judges, scoreboard/clock operator, penalty box officials, and security as needed.
    4. Executes game day events, planned in conjunction with the Athletic Director, including ceremonial puck drops, color guards, band performances, between periods promotional events, youth hockey games, etc.

11. Pays invoices, and reconciles credit card transactions.

12. Responsible for all cash management and cash security at arena.

    1. Makes deposits within required timeframe.

13. Maintains positive, effective and ongoing communications with varsity hockey coaches, players and athletic department staff.

14. Fosters positive relationships between rink staff and varsity coaches, players, alumni and community members to grow and support Norwich hockey fan base and help generate an outstanding game day experience.

15. Works with Student Life to increase student interactions and attendance at the arena.

16. Oversees seasonal arena staff.

17. Performs all duties in a safe and professional manner and in accordance with established departmental practices and procedures and ensures employees do the same.

Other Functions

1. Assess the performance of direct reports and provide frequent feedback to optimize their performance.
2. Maintain confidentiality of sensitive or private information.
3. Communicates with employees, students, and others in a respectful and clear manner.
4. Serve on University committees, councils, workgroups, or other designated bodies as assigned.
5. Achieve and maintain proficiency in, and utilize computers, telephones, and other job-related equipment, including related systems and software.
6. Speaks, reads, and writes in English.
7. Communicate by telephone, email, letter, in person, or other means or devices as needed.
8. Perform other tasks as assigned by supervisor.

Requirements:

• Bachelor's degree. A combination of coursework and or work experience may substitute degree.
• Arena sales and marketing experience preferred, or equivalent sales and customer service background.
• Proficiency in MS Office (Word, Excel, SharePoint, Teams, and Outlook)
• Able to sit, squat, reach, push, pull, and manipulate related equipment; lift 50 pounds; travel outdoors to various parts of the campus
• Works evening and weekend hours
• Travel as needed

Environmental Conditions

• Indoor work at a computer workstation and in an ice hockey arena.
• Moderate to high level of exposure to noise, dust, fumes, vibrations, and temperature changes.

Additional Information:

Norwich University is an Equal Opportunity Employer and is committed to providing a positive education and work environment that recognizes and respects the dignity of all students, faculty and staff. Reasonable accommodations will be made for the known disability of an otherwise qualified applicant.  Please contact the Office of Human Resources at nuhr@norwich.edu for assistance.

All candidates must be legally authorized to work in the United States without requiring immigration sponsorship, including but not limited to non-immigrant visas such as H1B, STEM, or F1, now or in the future. A post offer, pre-employment background check will be required of the successful candidate.

Application Instructions:

Please provide a cover letter, resume, 3 references, and Norwich application.

URL: www.norwich.edu

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