Assistant A.D., Strategic Communications

Department:

UCF Athletics

Under the leadership of the Senior Associate Athletics Director for Brand Communication, the selected candidate will oversee the strategic communications team and be responsible for the development, implementation, and evaluation of a progressive, results-oriented communications strategy while serving in a leadership capacity within a collaborative strategic communications environment.
 

Key Responsibilities:

• Serve as the primary football media relations contact, managing all aspects of media relations, publications, and strategic communication efforts for the program.
• Research, develop, and manage strategic communication mediums and programming to elevate the visibility of UCF Athletics within target markets. This includes daily oversight of the Athletics website and related digital platforms.
• Collaborate with the external team—including Brand Experience, #Content, ChargeOn Fund, Corporate Partnerships, Ticketing, and Video Services—to enhance brand awareness, increase fan engagement, and maximize revenue opportunities.
• Act as a liaison between media, coaches, and student-athletes, ensuring alignment with UCF’s brand and communications strategy.
• Write, edit, and distribute press releases, features, and multimedia content across various platforms (website, social media, print, etc.), incorporating best practices to enhance fan engagement and program exposure.
• Develop and maintain strong relationships with local, conference, and national media covering UCF Athletics. Coordinate press conferences, media interviews, and respond to media requests as needed.

Department:

UCF Athletics

Under the leadership of the Senior Associate Athletics Director for Brand Communication, the selected candidate will oversee the strategic communications team and be responsible for the development, implementation, and evaluation of a progressive, results-oriented communications strategy while serving in a leadership capacity within a collaborative strategic communications environment.
 

Key Responsibilities:

• Serve as the primary football media relations contact, managing all aspects of media relations, publications, and strategic communication efforts for the program.
• Research, develop, and manage strategic communication mediums and programming to elevate the visibility of UCF Athletics within target markets. This includes daily oversight of the Athletics website and related digital platforms.
• Collaborate with the external team—including Brand Experience, #Content, ChargeOn Fund, Corporate Partnerships, Ticketing, and Video Services—to enhance brand awareness, increase fan engagement, and maximize revenue opportunities.
• Act as a liaison between media, coaches, and student-athletes, ensuring alignment with UCF’s brand and communications strategy.
• Write, edit, and distribute press releases, features, and multimedia content across various platforms (website, social media, print, etc.), incorporating best practices to enhance fan engagement and program exposure.
• Develop and maintain strong relationships with local, conference, and national media covering UCF Athletics. Coordinate press conferences, media interviews, and respond to media requests as needed.
• Oversee the strategic communications budget, ensuring responsible management of expenses in accordance with Athletics' business office policies, including the selection and oversight of third-party vendors when necessary.
• Represent UCF Athletics with the NCAA, conference leadership, and sports publications to promote student-athlete and program recognition (e.g., award nominations). May serve on external committees to further enhance the UCF Athletics brand.
• Lead a high-demand, fast-paced environment that requires strong leadership skills and reliable attendance at UCF Athletics events, including frequent nights, weekends, and holidays.
   

Minimum Qualifications:

• Master’s degree in an appropriate field with two (2) years of relevant experience; OR a bachelor’s degree in an appropriate field with four (4) years of relevant experience.
• Strong commitment to integrity, compliance, and ethical conduct in accordance with NCAA, conference, and institutional rules.
   

Preferred Qualifications:

• Leadership experience in strategic communications in a fast-paced environment.

Salary:

Negotiable

Note: The person selected for this position will be employed by the UCF Athletics Association, Inc., which is a direct support organization (DSO) of the University of Central Florida.

UCF Athletics is an equal opportunity employer who values diversity of thought and fosters an environment that is welcoming, accessible, and supportive for all members of our community. All qualified candidates are encouraged to apply.

As a member of the Big 12 Conference, we aim to provide the best services for our student-athletes and experiences for our fans. We are committed to enhancing the reputation and visibility of the University of Central Florida, which is consistently ranked as one of the top 20 innovative institutions in the country. We strive to be Florida’s pre-eminent athletic program representing UCF and our community with distinction on the national stage as Orlando’s Hometown Team.

To learn more about UCF and the Knights, visit our websites at ucf.edu and ucfknights.com.

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