Posted Nov 27, 2023
Expired Jan 17, 2024
Summary
This position is directly responsible for oversight of all Army West Point Athletics Association Inc. (“AWPAA”) marketing and promotions plans with an emphasis on creativity, game presentations, as well as community engagement initiatives. This position also assists with growing event attendance and the AWPAA brand both regionally and nationally.
The successful candidate must be team-oriented, able to lead and foster a cooperative environment while working collaboratively with other departments, as well as be a highly motivated, a self-starter and organized. The position will work closely with other units in the athletic department and at the United States Military Academy (“USMA”), to ensure all logistics for home athletics events are properly managed.
Scope of Impact
Summary
This position is directly responsible for oversight of all Army West Point Athletics Association Inc. (“AWPAA”) marketing and promotions plans with an emphasis on creativity, game presentations, as well as community engagement initiatives. This position also assists with growing event attendance and the AWPAA brand both regionally and nationally.
The successful candidate must be team-oriented, able to lead and foster a cooperative environment while working collaboratively with other departments, as well as be a highly motivated, a self-starter and organized. The position will work closely with other units in the athletic department and at the United States Military Academy (“USMA”), to ensure all logistics for home athletics events are properly managed.
Scope of Impact
Apply NowThis position has a high scope of impact reaching from prospective Cadet-athletes, coaching staff, AWPAA administrators, USMA leaders, the West Point Army Garrison, the United States Army and its supports and constituents.
Level of Decision Making
This is a leadership position. This position will oversee direct reports and is charged with making both specified and implied decisions in an ever-changing environment. All decisions will be made based on mission requirements, will align with both the AWPAA and USMA missions, will be in the best interest of the athletic department, and will adhere to all applicable rules and regulations. This position will play an integral role in the success of the AWPAA, the Marketing and Fan Engagement Unit, and the External Operations area(s).
Success Factors
Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.
Essential Duties and Responsibilities
60% Marketing and Fan Engagement
** 20% Marketing and Fan Engagement Administrative Responsibilities**
10% Strategic Planning Responsibilities
Other Duties
10% Other Duties as Assigned
Supervisory Responsibilities
This position will directly supervise the Senior Director, Marketing and Fan Engagement. Additionally, by extension, this position will have administrative oversight of the Assistant Director, Marketing and Fan Engagement.
Work Conditions & Physical Requirements
Travel
Must be able and willing to travel 25% of the time. Travel will be based on the nature of the department’s and athletic teams’ schedules (e.g., committee meetings, championship tournament, service academy games, etc.) and on the need for assistance for home events.
Required Qualifications
Preferred Qualifications
Additional Eligibility Requirements
Pay Range
$60,000 - $70,000
This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.
About Us
USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the values of Duty, Honor, Country through an extraordinary NCAA Division I athletic experience.
Equal Opportunity Employer
AWPAA is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.
Diversity Statement
Black, Indigenous, and People of Color (“BIPOC”), women, and members of the LGBTQIA+ communities are encouraged to apply. Applicant qualifications are considered without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.
Disclaimer Statement
This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Person | Role |
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Deputy Athletics Director, External Operations & Chief Revenue Officer |
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Associate Athletics Director - External Strategy & Operations |
Person | Role |
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Assistant Athletics Director - Digital & Social Strategies |
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Assistant Athletics Director, Athletic Communications |
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Assistant Director, Research and Special Reports |
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Senior Assistant Director, Athletics Communications |
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Assistant Director, Athletic Communications |
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Assistant Director, Athletics Communication |
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Assistant Director, Athletic Communications |
Person | Role |
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Sr. Director, Marketing and Fan Engagement |
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Associate Athletics Director - Broadcasting and Licensing |
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Assistant Athletics Director - Revenue Strategy |
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Assistant Athletics Director - Creative Video |
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Assistant Athletics Director, Marketing & Fan Engagement |
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Associate Director - Digital Marketing |
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Assistant Director, Marketing and Fan Engagement |
Person | Role |
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Senior Associate Athletics Director - External Operations |
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Associate Athletics Director - External Strategy & Operations |
Person | Role |
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Assistant AD/Digital & Social Strategies |
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Director, Athletics Communications (Football, Rifle) |
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Assistant Director/ Director of Research and Special Reports |
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Senior Assistant Director, Athletics Communications |
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Assistant Director, Athletic Communications |
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Assistant Director, Athletics Communication |
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Assistant Director, Athletic Communications |
Person | Role |
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Associate AD/Broadcasting and Licensing |
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Assistant AD/Digital Marketing |
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Sr. Director, Marketing and Fan Engagement |
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Assistant Athletics Director - Marketing & Fan Engagement |
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Assistant Athletics Director - Creative Video |
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Assistant Director - Digital Marketing |
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Assistant Director, Marketing and Fan Engagement |
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