Assistant AD, Marketing & Fan Engagement

EXPIRED

Summary

This position is directly responsible for oversight of all Army West Point Athletics Association Inc. (“AWPAA”) marketing and promotions plans with an emphasis on creativity, game presentations, as well as community engagement initiatives. This position also assists with growing event attendance and the AWPAA brand both regionally and nationally. 

 The successful candidate must be team-oriented, able to lead and foster a cooperative environment while working collaboratively with other departments, as well as be a highly motivated, a self-starter and organized. The position will work closely with other units in the athletic department and at the United States Military Academy (“USMA”), to ensure all logistics for home athletics events are properly managed. 

Scope of Impact

This position has a high scope of impact reaching from prospective Cadet-athletes, coaching staff, AWPAA administrators, USMA leaders, the West Point Army Garrison, the United States Army and its supports and constituents. 

Level of Decision Making

This is a leadership position. This position will oversee direct reports and is charged with making both specified and implied decisions in an ever-changing environment. All decisions will be made based on mission requirements, will align with both the AWPAA and USMA missions, will be in the best interest of the athletic department, and will adhere to all applicable rules and regulations. This position will play an integral role in the success of the AWPAA, the Marketing and Fan Engagement Unit, and the External Operations area(s).

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.

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Summary

This position is directly responsible for oversight of all Army West Point Athletics Association Inc. (“AWPAA”) marketing and promotions plans with an emphasis on creativity, game presentations, as well as community engagement initiatives. This position also assists with growing event attendance and the AWPAA brand both regionally and nationally. 

 The successful candidate must be team-oriented, able to lead and foster a cooperative environment while working collaboratively with other departments, as well as be a highly motivated, a self-starter and organized. The position will work closely with other units in the athletic department and at the United States Military Academy (“USMA”), to ensure all logistics for home athletics events are properly managed. 

Scope of Impact

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This position has a high scope of impact reaching from prospective Cadet-athletes, coaching staff, AWPAA administrators, USMA leaders, the West Point Army Garrison, the United States Army and its supports and constituents. 

Level of Decision Making

This is a leadership position. This position will oversee direct reports and is charged with making both specified and implied decisions in an ever-changing environment. All decisions will be made based on mission requirements, will align with both the AWPAA and USMA missions, will be in the best interest of the athletic department, and will adhere to all applicable rules and regulations. This position will play an integral role in the success of the AWPAA, the Marketing and Fan Engagement Unit, and the External Operations area(s).

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.

Essential Duties and Responsibilities 

60% Marketing and Fan Engagement

• Develop and implement marketing, promotions, and game presentation plans with an emphasis on creativity, as well as the goal of increasing ticket sales, event attendance, and improving the fan experience for all ticketed sports.  
• Working with all external units and coaching staffs. 
• Developing, writing, and implementing creative marketing plans and strategies to maximize event attendance, grass roots community engagement and revenue generation.
• Developing event presentation scripts and video board show rundowns.
• Collaborating with the Ticket Sales & Digital Marketing staff on experiences, promotions, surveys, and fan feedback initiatives.
• In alternating years, serve as the primary game presentation producer for the annual Army-Navy Football Game when we are the designated home team, and serve in a secondary support role when we are designated the away team.

 ** 20% Marketing and Fan Engagement Administrative Responsibilities**

• Oversight and management of the Marketing and Fan Engagement Team and related equipment.
• Direct oversight and supervision of the Senior Director, Marketing and Fan Engagement.
• Administrator oversight of the Assistant Director, Marketing and Fan Engagement.
• Manage and supervise all game presentation digital content builds, load-ins and related prep for events.
• Coordinate and assist in all public address announcer hirings, scheduling and prep work across all relevant events.
• Serve as the liaison towards vendors and audio/visual engineers with regards to all event presentation equipment prep, checks and maintenance year round

  10% Strategic Planning Responsibilities 

• Coordination and strategic planning with various on-post departments and organizations, including Cadet Spirit groups, the Rabble Rousers (Cheer Team) and the West Point Spirit Band to increase the reach and awareness of AWPAA throughout the West Point installation and surrounding Hudson Valley communities. 
• High emphasis on Army-Navy and Army-Air Force competitions and department designated marquee events.

  Other Duties

10% Other Duties as Assigned

 

Supervisory Responsibilities

This position will directly supervise the Senior Director, Marketing and Fan Engagement.  Additionally, by extension, this position will have administrative oversight of the Assistant Director, Marketing and Fan Engagement. 

 

Work Conditions & Physical Requirements

• The position must be able to perform work duties during flexible hours, including nights, weekends, and holidays. 
• The selected individual must be able to remain in a stationary position 50% of the time.
• Constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer, and other office equipment.  
• The person in this position needs to occasionally move about inside the office and or/venue to access file cabinets, office machinery, etc. 
• The person in this position frequently communicates with coaches and staff who have inquiries about their given sport. 
• Must be able to exchange accurate information with these coaches and staff.  
• This position frequently moves communications and office equipment weighing up to 50 pounds across campus for various events.

 

Travel 

Must be able and willing to travel 25% of the time. Travel will be based on the nature of the department’s and athletic teams’ schedules (e.g., committee meetings, championship tournament, service academy games, etc.) and on the need for assistance for home events.

Required Qualifications

• Bachelor’s degree from a four-year accredited institution of higher learning; or three years’ full-time relevant experience in athletics marketing and fan engagement.
• Demonstrate good judgment and ability to respond quickly and deal successfully under pressure in an open and public environment. 
• Leads by example with high personal expectations, character, and appropriate advocacy for AWPAA’s interests.
• Able to build and maintain relationships.
• Excellent organization and communication skills.
• Able to work nights and weekends. 

Preferred Qualifications

• Advanced degree.
• Five years’ full-time relevant experience in athletics marketing and fan engagement.
• Proficient in Adobe Creative Suite. 

 

Additional Eligibility Requirements

• Must be eligible to work in the United States of America, without sponsorship.
• Must be eligible to work on a military installation, including a willingness to submit to a background screen.
• Must possess a valid driver’s license.

Pay Range

$60,000 - $70,000

This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.

About Us

USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the values of Duty, Honor, Country through an extraordinary NCAA Division I athletic experience.

Equal Opportunity Employer

AWPAA is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.

 

Diversity Statement

Black, Indigenous, and People of Color (“BIPOC”), women, and members of the LGBTQIA+ communities are encouraged to apply. Applicant qualifications are considered without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law. 

Disclaimer Statement

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

 

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