Assistant Athletic Director for Marketing and Licensing

EXPIRED

Position Overview

The Assistant Athletic Director will lead Butler University Athletics areas of Marketing, Licensing and Gameday Experience, while assisting with the day-to-day responsibilities of External Operations with a goal of providing the best possible experience for student-athletes and fans. This includes marketing, promotions, social media and game operations responsibilities, as well as direct work with University licensing efforts. Revenue generation is a key component of the Assistant Athletic Director's goals. Excellent interpersonal communication skills, technology knowledge and a solution based attitude are a must for the desired candidate.

Responsibilities

• Create & execute promotional plans for Butler’s athletic teams, includes coordinating with coaching staffs, graphic design, desktop publishing, advertising, and event work with a major focus on revenue generation through ticket sales, partnerships, licensing and ancillary programs.
• Manage Athletic Department social media accounts for purpose of promoting our team’s accomplishments, advertising our home events and increasing the level of customer service provided to our fans.
• Direct game entertainment at home athletic events, including script writing, music, video, coordination of spirit groups, and sponsor fulfillment.
• Direct the trademark & Licensing program for Butler University, including approving artwork, creating merchandising opportunities and generating revenue via royalties while promoting the Butler brand in the retail marketplace.
• Assist the fulfillment of sponsorship contracts at home athletic events and on social media by working with Butler Sports Properties/Learfield.
• Supervise two Marketing Assistant positions, coordinate our undergraduate marketing internship program and oversee the Dawg Pound student section, the Cheerleading Team and Butler Dance Team.
• Coordinate department projects and design work with University Marketing, ie schedule posters, billboards, arena signage, print and digital advertising
• Perform other duties as assigned.

Required Qualifications

Position Overview

The Assistant Athletic Director will lead Butler University Athletics areas of Marketing, Licensing and Gameday Experience, while assisting with the day-to-day responsibilities of External Operations with a goal of providing the best possible experience for student-athletes and fans. This includes marketing, promotions, social media and game operations responsibilities, as well as direct work with University licensing efforts. Revenue generation is a key component of the Assistant Athletic Director's goals. Excellent interpersonal communication skills, technology knowledge and a solution based attitude are a must for the desired candidate.

Responsibilities

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• Create & execute promotional plans for Butler’s athletic teams, includes coordinating with coaching staffs, graphic design, desktop publishing, advertising, and event work with a major focus on revenue generation through ticket sales, partnerships, licensing and ancillary programs.
• Manage Athletic Department social media accounts for purpose of promoting our team’s accomplishments, advertising our home events and increasing the level of customer service provided to our fans.
• Direct game entertainment at home athletic events, including script writing, music, video, coordination of spirit groups, and sponsor fulfillment.
• Direct the trademark & Licensing program for Butler University, including approving artwork, creating merchandising opportunities and generating revenue via royalties while promoting the Butler brand in the retail marketplace.
• Assist the fulfillment of sponsorship contracts at home athletic events and on social media by working with Butler Sports Properties/Learfield.
• Supervise two Marketing Assistant positions, coordinate our undergraduate marketing internship program and oversee the Dawg Pound student section, the Cheerleading Team and Butler Dance Team.
• Coordinate department projects and design work with University Marketing, ie schedule posters, billboards, arena signage, print and digital advertising
• Perform other duties as assigned.

Required Qualifications

• Bachelor’s degree from an accredited college or university in business, management, marketing or other related field
• Two years of experience in collegiate athletics marketing or sports marketing

Preferred Qualifications

• Master’s Degree in business, management, marketing or other related field from an accredited university or college
• Experience in athletics marketing and knowledge of NCAA rules
• Experience with graphic design

BU Benefits and Perks

Please check out Butler’s Total Rewards website to learn more about our benefit offerings, which include:

• Paid Time Off and Holidays :

  • 20 days of paid time off (vacation and PTO days) per Fiscal year
  • 8 Paid Holidays
  • In addition, a paid Winter Break between Christmas Eve and New Year’s Day
  • Paid Parental Leave (after 1 year of full-time employment)

• Health :

  • Comprehensive medical, dental, and vision plans including disability and life insurance programs

• Retirement :

  • 10% employer contribution after 1 year of full-time employment

• Tuition Assistance :

  • Remission of tuition for classes taken at Butler for employees, spouses, and dependent children.
  • Eligibility after 9 months of full-time employment
  • Employees & spouses- undergraduate/graduate degrees
  • Dependents (under age 26)- undergraduate degree
  • Covers tuition only
  • Tuition Exchange Program for Dependents

• Butler Facilities Access, Discounts and Perks :

  • Access to Butler’s on-site fitness facility and libraries for full-time staff and faculty
  • LinkedIn Learning Courses
  • Free premium subscription to the Calm App
  • Free subscription to the WSJ, The Economist, and NYT
  • Discount at the College Bookstore
  • Discount on select Athletic and Arts/Events Center Performances

About Butler

Butler University is a private, nationally recognized comprehensive university encompassing seven colleges: Arts, Business, Communication, Education, Liberal Arts & Sciences, Pharmacy & Health Sciences and Founder's College. Approximately 4,500 undergraduate and 1,000 graduate and doctoral students are enrolled at Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. A career at Butler University means so much more than a job. Join the dedicated, innovative, and supportive community of faculty and staff that is moving Butler Beyond.

Butler University is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We welcome applications from all individuals, regardless of age, gender, gender identity, sex, race, religion, color, disability, protected veteran status, sexual orientation, national origin, or any other legally protected category.