Assistant Athletic Director for Media and PR

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

Working Title:

Assistant Athletic Director for Media and PR

Institution:

View Full Description

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

Working Title:

Assistant Athletic Director for Media and PR

Institution:

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Minnesota State University, Moorhead

Classification Title:

MSUAASF Range C

Bargaining Unit / Union:

211: Minnesota State University Association of Administrative Service Faculty

City:

Moorhead

FLSA:

Job Exempt

Full Time / Part Time:

Full time

Employment Condition:

Unclassified - Unlimited Academic

Salary Range:

$46,372.00 - $93,342.00

Job Description

1. As the Department’s Sports Information Coordinator, manage all-inclusive coverage of assigned sports; to include coordination of media coverage, website management, operations management, marketing/promotions, and game day responsibilities.

• Coordinate the publicity and communications for assigned sport programs. Nominates and publicizes student-athletes for various awards, honors and special recognitions.
• Responds to day-to-day media inquiries and needs for administration/coaches/student-athletes to provide subject matter expertise.
• Produce and/or has oversight on editorial content for media guides/flyers, game programs, news releases, websites, ticket flyers, fund raising flyers, camp brochures, print advertising, radio promos and other campus publications that promote intercollegiate athletics and related activities;
• Coordinate home event operations for assigned sports, which includes: in-house live stats or webcasts of assigned home events. Coordinates media credential requests for assigned sports. Arranges media interviews with coaches and student-athletes for assigned sports.
• Coordinate all aspects of media coverage for assigned home events, utilizing modern technology to accommodate media productions.
• Oversee the use and/or provides training for Statcrew software and Scorekeeper for in-game statistics and maintains statistical information for assigned sports.
• Assists with day-to-day maintenance of a strategically utilized web 2/17/04 4 site with game-day production. Follow NCAA rules and regulations as they pertain to athletic communications along with NCAA approved statistical procedures

1. Manage, develop, implement and evaluate the marketing and communication strategic plans for MSUM Athletics.

• Provide leadership and oversight of brand building, communications, and public relations strategies, which increase public awareness and visibility, and enhance MSUM’s athletics reputation and overall market competitiveness.
• Create and implement strategic PR campaigns and media strategy including news releases, social media, media pitches and interview preparation that directly support the image and reputation of MSUM
• Ensure Athletics marketing and communications graphics and design aligns with marketing strategies, branding/positioning goals, and graphic identity standards for the University.
• Develop methods and practices to measure the outcomes and results of the marketing strategies, plans, and projects; share results with key University stakeholders.
• Work collaboratively with MSUM partners and other key stakeholders to support MSUM communications, leverage national and international brand building campaigns, and ultimately strengthen MSUM’s athletic brands
• Research, review and recommend marketing communications policies, procedures and standards for Dragon Athletics.
• Identify and implement innovative and effective ways to promote the university, its key partnerships and initiatives
• Developing and implementing an athletic sponsorships sales program, including the management of current clients as well as the identification and recruitment of new ones, with defined annual sales goals to grow net revenue for the Department.
• Coordinate the fulfillment of all sponsorship obligations with the Athletics Staff and all appropriate outside agencies, as well as documenting and reporting on all sales activity, and radio production.
  

1. Manage and maintain the Department’s online presence and PR tools including oversight of digital media and external outreach including but not limited to the planning and production of radio, television, video and/or web-based commercials and programs

2. Manage the Athletics Department’s Marketing and Communications employees, marketing interns and student assistants to optimize the talents, skills and time of each.

• Assist in the hiring new team members, including temporary, permanent, contract, and student employees.
• Create performance plans for each member of the team.
• Provide formal and informal performance feedback through daily 2/17/04 5 interactions and scheduled performance reviews.
• Ensure development plans are supported in the budget process and through scheduling of projects. Ensure timely completion.
• Manage disciplinary issues, including termination, if needed.
• Understand related bargaining unit requirements.
  

1. Be sensitive in my dealings with other personnel, visitors, and students, so that all are treated in a respectful, professional, and humane manner.

• Be respectful of and sensitive to the rights, responsibilities and duties of others, and respectful of the human rights of all racial, ethnic, and religious groups, including but not limited to protected groups as defined by state statute.
• Maintain professional level of conduct and interaction with other staff so that staff dissension is minimized.
• Maintain control and composure during difficult and stressful situations to instill a calming effect on others.
• Maintain a professional distance in relationships with students and their families.

Minimum Qualifications

• Experience in creating and facilitating strategic, marketing communications-based plans.
• Experience with marketing, branding, graphic identity standards, communications, public relations, internal communications, publications and database systems.
• Experience in marketing communications metrics and measurements of outcomes
• Experience in media relations and publicity.
• Advanced writing and editing ability/skills
• Strong negotiation, verbal, written communication and organizational skills
• Experience with using and applying marketing communications related software and tools
• Experience with the major social networking functions and programs
• Experience speaking in front of large groups, small audiences and over the radio
• Ability to carry out and work with little supervision and guidance.

Work Shift (Hours / Days of work) Monday-Friday; Core Campus Hours.

Telework (Yes/No) No

About MSU Moorhead

MSU Moorhead is an inclusive university that pushes you to forge your own path. We embrace diversity of ideas and people with our core values of grit, humility and heart. Professors and peers will inspire you to blaze your own trail, supporting you every step of the way.

Benefits Information:

At Minnesota State, we have a GREAT BENEFITS PACKAGE! Our generous benefits include 11 paid Holidays, Vacation Time, Sick Time, six weeks of Paid Parental Leave, low cost medical and dental insurance with low deductibles ($150 - $1500), a Pension Plan, 457(b) and 403(b) retirement plans and other retirement investment options, pre-tax medical and dental expense (with roll-over option) and dependent care accounts, employer paid life insurance, short and long term disability, as well as professional development and a tuition waiver program for employees and their dependents, etc. We promote the health and well-being of our employees and take work/life balance seriously.

Desired Start Date:

11-15-2024

Position End Date:

Open Date:

09-12-2024

Close Date:

09-27-2024

Posting Contact Name:

Robin M Delong

Posting Contact Email:

mm3555je@minnstate.edu

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