Assistant Athletic Director - Marketing and Communications

Position Overview

Position Summary

The Assistant Athletic Director for Marketing & Communications reports to the Senior Associate AD for External Affairs and is responsible for leading all media relations, marketing, fan engagement, and digital growth strategies for ENMU Athletics. This position plays a critical role in driving attendance, revenue generation, student-athlete and sports program promotion, and overall brand visibility for the department.

Requirements

Duties and Responsibilities:

Sports Information & Media Relations

• Serve as primary or secondary media contact, managing relationships with local, regional, and national outlets
• Write and distribute press releases, game recaps, previews, and feature stories aligned with marketing and brand strategy
• Oversee statistical reporting, record keeping, and NCAA/conference compliance for all assigned sports
• Lead media day planning and execution, including content capture, messaging alignment, and distribution
• Manage and update the official ENMU athletics website, including rosters, schedules, and news content

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Position Overview

Position Summary

The Assistant Athletic Director for Marketing & Communications reports to the Senior Associate AD for External Affairs and is responsible for leading all media relations, marketing, fan engagement, and digital growth strategies for ENMU Athletics. This position plays a critical role in driving attendance, revenue generation, student-athlete and sports program promotion, and overall brand visibility for the department.

Requirements

Duties and Responsibilities:

Sports Information & Media Relations

• Serve as primary or secondary media contact, managing relationships with local, regional, and national outlets
• Write and distribute press releases, game recaps, previews, and feature stories aligned with marketing and brand strategy
• Oversee statistical reporting, record keeping, and NCAA/conference compliance for all assigned sports
• Lead media day planning and execution, including content capture, messaging alignment, and distribution
• Manage and update the official ENMU athletics website, including rosters, schedules, and news content
• Coordinate game day media operations and communications, including live stats, postgame reports, and broadcast support
• Oversee submission of internal honors, conference and national awards, honors, and nominations
• Support broadcast coordination (FloSports and other platforms), including graphics, storylines, and on-air information
• Assist in crisis communications and official statements in coordination with senior administration
• Archive and maintain historical records, statistics, and program history

Marketing & Revenue Generation

• Develop and execute a comprehensive, department-wide marketing strategy, including sport-specific plans

• Create campaigns to drive:

  • Season ticket sales
  • Group sales
  • Event attendance

• Collaborate to build campaigns (email, SMS, digital) focused on renewals, deposits, and new sales

• Support sponsorship activation, fulfillment, and partner visibility across events and digital platforms

Social Media & Digital Strategy

• Own and execute department-wide social media strategy across Instagram, X, TikTok, Facebook, and other developing social media platforms
• Manage daily content calendar and real-time game day posting
• Track analytics and KPIs (engagement, reach, conversions) to optimize performance

Content & Creative Oversight

• Oversee creation of video, graphics, and digital storytelling content
• Align content strategy with recruiting, fan engagement, and sponsor value
• Ensure consistent brand voice and visual identity across all platforms

Fan Engagement & Game Day Experience

• Lead game day atmosphere, promotions, and fan engagement initiatives
• Script and execute in-game elements, including reads, promotions, and sponsor activations
• Develop fan journey strategies (first-time attendee to repeat customer)
• Drive student, faculty/staff, and community engagement efforts

Leadership & Collaboration

• Works with senior administration to assist in the direction of:

  • Sports Information Coordinator
  • Greyhound Broadcast Coordinator
  • Sports Information Assistant and other student workers

• Work collaboratively with other internal and external units

• Assist in overall branding and external strategy for ENMU Athletics

• Regular and predictable attendance required

• Perform other duties as assigned

Minimum Job Requirements:

• Bachelor’s degree in marketing, communications, or related field
• Minimum of 2 years of relevant experience, preferably in collegiate athletics
• Demonstrated experience in media relations/sports information, marketing, promotions, and fan engagement
• Experience in social media management and digital marketing preferred
• Familiarity with CRM/email platforms (e.g., Hometown, Mailchimp) preferred
• Experience with analytics tools and performance tracking preferred

Knowledge, Skills, and Abilities:

• Strong communication and storytelling skills
• Ability to analyze data and make strategic decisions
• Creative thinker with strong organizational skills
• Ability to manage multiple projects in a fast-paced environment

Working Conditions

Physical Demand and Working Conditions:

• Work is performed inside a non-smoking facility
• Traveling and working evenings and weekends is required to cover athletic events
• Work is light in nature that at times requires exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects

Essential Functions: [As defined under the Americans with Disabilities Act, these include the following responsibilities, minimum job knowledge, skills, and abilities. This is not necessarily an all-inclusive listing.]

Additional Information

Application Review Date:

Condition of Employment: Must pass a pre-employment background check.

Electronic Application Instructions: Electronic applications should be submitted through the "Apply" link at the top of this page. Please attach the following required documents to your electronic application:

Required Documents:

Please ensure that you attach all required documents, even if you have applied for other positions at ENMU, as the committee does not have access to those records.

Letter of interest
Resume
Contact information for three references (blind or off-list reference checks may be conducted on finalists)
Transcripts (unofficial for application purposes)

Equal Employment Opportunity /Title IX/IPRA. Eastern New Mexico University does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy, gender identity, and sexual orientation), age, disability, genetic information, veteran status, or any other characteristic protected under federal, state, or local laws. If a reasonable accommodation is needed to participate in the job application or interview process, or to perform essential job functions, please contact the Office of Human Resources at (575) 562-2115. New Mexico is an open records state; therefore, ENMU complies with the Inspection of Public Records Act, NMSA 1978, Chapter 14, Article 2, from the Office of the New Mexico Attorney General. Any concerns regarding sex discrimination should be addressed to the Title IX Coordinator at either titleix.coordinator@enmu.eu, (575) 562-2235, or Curry Hall Office 127, 1500 S Avenue K, Portales, NM 88130. Requests for inspection of public records should be sent to planning.analysis@enmu.edu . For any other inquiries, please contact Human Resources at (575) 562-2115 or e-mail ENMU.HRrecruiter@enmu.edu .

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