Assistant Athletic Director, Marketing & Fan Engagement

Overview

Quinnipiac University invites applications for the position of Assistant Athletic Director, Marketing & Fan Engagement. Reporting within the marketing and strategic partnerships team, this role is responsible for developing and executing innovative marketing and fan engagement strategies that enhance the Quinnipiac Athletics brand, drive attendance, increase community involvement, and elevate the overall game-day experience. The Assistant Athletic Director will collaborate closely with internal and external stakeholders to promote Quinnipiac's NCAA Division I athletic programs, support revenue-generating initiatives, and create meaningful connections with students, alumni, fans, and corporate partners in a fast-paced collegiate athletics environment.

Responsibilities

• Develop and direct the annual marketing/ promotional campaigns focused to promote attendance and ticket sales at home athletic sporting events, with a primary focus on hockey and basketball.
• Fulfill corporate sponsorship components that will enhance our game presentation and community partnerships.
• Develop and write game scripts to support game presentation, promotional elements, sponsorship fulfillment and fan engagement activities and oversee implementation on game day
• Assist box office with group sales initiatives and ticket-driven promotions.
• Create and implement the overall advertising plan, paid social campaign, and branding efforts; work directly with our Ad Agency and QU MarCom Department.
• Serve as primary point person working with Office of Student Affairs to increase student involvement and participation in Athletic events. Design effective on-campus marketing initiatives to increase student attendance.
• Develop student promotions, giveaways, in-game contests to increase game-day experience.
• Direct oversight of Athletic spirit groups- ie, Pep Band, IceCats, Sideline Cheer.
• Manage and oversee the QU Athletics Marketing social media account to promote athletic events, increase fan engagement and enhance brand awareness
• Manage the Bobcat Rewards mobile app including development and execution of engagement initiatives
• Coordinate with Athletic Communications to utilize social media platforms to engage fans/students.

Overview

Quinnipiac University invites applications for the position of Assistant Athletic Director, Marketing & Fan Engagement. Reporting within the marketing and strategic partnerships team, this role is responsible for developing and executing innovative marketing and fan engagement strategies that enhance the Quinnipiac Athletics brand, drive attendance, increase community involvement, and elevate the overall game-day experience. The Assistant Athletic Director will collaborate closely with internal and external stakeholders to promote Quinnipiac's NCAA Division I athletic programs, support revenue-generating initiatives, and create meaningful connections with students, alumni, fans, and corporate partners in a fast-paced collegiate athletics environment.

Responsibilities

• Develop and direct the annual marketing/ promotional campaigns focused to promote attendance and ticket sales at home athletic sporting events, with a primary focus on hockey and basketball.
• Fulfill corporate sponsorship components that will enhance our game presentation and community partnerships.
• Develop and write game scripts to support game presentation, promotional elements, sponsorship fulfillment and fan engagement activities and oversee implementation on game day
• Assist box office with group sales initiatives and ticket-driven promotions.
• Create and implement the overall advertising plan, paid social campaign, and branding efforts; work directly with our Ad Agency and QU MarCom Department.
• Serve as primary point person working with Office of Student Affairs to increase student involvement and participation in Athletic events. Design effective on-campus marketing initiatives to increase student attendance.
• Develop student promotions, giveaways, in-game contests to increase game-day experience.
• Direct oversight of Athletic spirit groups- ie, Pep Band, IceCats, Sideline Cheer.
• Manage and oversee the QU Athletics Marketing social media account to promote athletic events, increase fan engagement and enhance brand awareness
• Manage the Bobcat Rewards mobile app including development and execution of engagement initiatives
• Coordinate with Athletic Communications to utilize social media platforms to engage fans/students.
• Establish special events, coordinate game day promotional activities; coordinate community and on-campus events to support our ticket marketing and promotional initiatives.
• Oversee and train student staff
• Work in compliance with all NCAA and Conference rules and regulations.

Other duties as assigned

Education Requirements

• Bachelor's degree
• Master's degree preferred
• Minimum 2-3 years of experience required in area of expertise.

Qualifications

• Experience in sports marketing and event management, preferably at a NCAA Division I institution or professional sports organization
• Significant skill in the use of computer software and social media platforms
• An understanding of NCAA rules and regulations
• Effective communication and organizational skills, including experience in event marketing, sales, advertising and promotions.
• Ability to work nights and weekends
• Ability to be on your feet during athletic contests

Special Instructions to Applicants

Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references.

The anticipated salary range for this position is $52,000 – $58,000. At the time of offer, the final salary will be determined based on the selected candidate’s qualifications, including relevant education, experience, skills, and competencies, as well as internal equity and market considerations. Quinnipiac University offers eligible full-time faculty and staff a comprehensive benefits package that may include health insurance, life insurance, paid time off, education benefits, and retirement benefits.

Apply Now