Assistant Athletic Director of Marketing & Fan Engagement

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Overview:

Quinnipiac University, an independent university located in Hamden, Connecticut, is accepting applications for the position of Assistant Athletics Director of Marketing and Fan Engagement.As the Assistant Athletics Director for Marketing & Fan Engagement, you will play a pivotal role in shaping the brand image and fostering a passionate fan base for our athletic programs. This position combines strategic sales and marketing initiatives with creative fan engagement strategies to enhance the overall fan experience and elevate the visibility of our athletic department.

Quinnipiac University has an enrollment of over 8,000 undergraduate, graduate, law, and medical students. The University is a member of the Eastern College Athletic Conference Hockey League (ECAC), the Metro Atlantic Athletic Conference (MAAC) and is an NCAA Division I member sponsoring 21 varsity sports.

About Quinnipiac:

Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts and Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review's "The Best 388 Colleges." The university is in the midst of program expansion and renewal for both traditional and adult learners, attraction of diverse communities, development of innovative corporate partnerships, and construction of an ambitious set of capital projects. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.

Responsibilities:

Develop and direct the annual marketing/ promotional campaigns focused to promote attendance and ticket sales at home athletic sporting events, with a primary focus on hockey and basketball

Fulfill corporate sponsorship components that will enhance our game presentation and community partnerships

Assist box office with group sales initiatives and ticket-driven promotions

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Overview:

Quinnipiac University, an independent university located in Hamden, Connecticut, is accepting applications for the position of Assistant Athletics Director of Marketing and Fan Engagement.As the Assistant Athletics Director for Marketing & Fan Engagement, you will play a pivotal role in shaping the brand image and fostering a passionate fan base for our athletic programs. This position combines strategic sales and marketing initiatives with creative fan engagement strategies to enhance the overall fan experience and elevate the visibility of our athletic department.

Quinnipiac University has an enrollment of over 8,000 undergraduate, graduate, law, and medical students. The University is a member of the Eastern College Athletic Conference Hockey League (ECAC), the Metro Atlantic Athletic Conference (MAAC) and is an NCAA Division I member sponsoring 21 varsity sports.

About Quinnipiac:

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Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts and Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review's "The Best 388 Colleges." The university is in the midst of program expansion and renewal for both traditional and adult learners, attraction of diverse communities, development of innovative corporate partnerships, and construction of an ambitious set of capital projects. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.

Responsibilities:

Develop and direct the annual marketing/ promotional campaigns focused to promote attendance and ticket sales at home athletic sporting events, with a primary focus on hockey and basketball

Fulfill corporate sponsorship components that will enhance our game presentation and community partnerships

Assist box office with group sales initiatives and ticket-driven promotions

Create and implement the overall advertising plan, paid social campaign, and branding efforts; work directly with our Ad Agency and QU MarCom Department

Serve as primary point person working with Office of Student Affairs to increase student involvement and participation in Athletic events. Design effective on-campus marketing initiatives to increase student attendance

Develop student promotions, giveaways, in-game contests to increase game-day experience

Direct oversight of Athletic spirit groups- ie, Pep Band, IceCats, Sideline Cheer

Coordinate with Athletic Communications to utilize social media platforms to engage fans/students.

Establish special events, coordinate game day promotional activities; coordinate community and on-campus events to support our ticket marketing and promotional initiatives

Work in compliance with all NCAA, MAAC Conference, and ECAC Conference rules and regulations. During the period of this appointment this position will report directly to the Executive Director of the M&T Bank Arena

Other duties as assigned

Education Requirements:

Bachelor's degree required

Master's degree preferrred

Qualifications:

Minimum of five years of progressive experience in sports marketing and event management, preferably at a NCAA Division I institution or professional sports organization

Possess significant skill in the use of computer software and social media platforms

Must have an understanding of NCAA rules and regulations

Effective communication and organizational skills are necessary, including experience in event marketing, sales, advertising, and promotions

Demonstrated ability to work with diverse populations and a commitment to diversity and inclusion

Special Instructions to Applicants:

TO APPLY:

Applications must be submitted electronically and include a resume, cover letter addressing how your experience supports the requirements of this position and Quinnipiac' commitment to diversity and inclusion, and contact information for three references on the application form.

We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.

Quinnipiac University is an Equal Opportunity Employer.

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