Assistant Athletic Director of Marketing & Promotions

• Until Filled (MST)
• Athletics
• 52000-55000 per year
• Salary

View Full Description

Assistant Athletic Director of Marketing & Promotions

• Until Filled (MST)
• Athletics
• 52000-55000 per year
• Salary
Apply Now


• Full Time
• 93 percent employer paid medical, vision, and dental insurance for employees and dependents; Generous tuition discount which includes $5 per credit for employees and spouses, as well as 50 percent off of tuition for dependent children up to age 26; Sick and Vacation accrual program; 11 paid holidays; 8 weeks paid parental leave; A generously matched retirement; A free onsite fitness facility with a strong wellness program that allows LC State employees to live healthy, balanced lives; and more.

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LC State invites applications for the position of Assistant Athletic Director of Marketing & Promotions.

Salary and rank based on experience and qualifications: $52,000 - $55,000

Degree Required: Bachelor's degree in Marketing, Communications, Sports Management, or a related field from a regionally accredited college or university.

Required Qualifications:

• Minimum of 3-5 years of experience in sports marketing, promotions, or a related area.
• Strong understanding of marketing principles, digital media, and fan engagement strategies.
• Excellent communication, organizational, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience with social media management, content creation, and data analysis
• Knowledge of collegiate athletic rules and regulations (if applicable to the institution).

• Additional Information:

  • This position may require evening and weekend work, especially during the athletic season.
  • Travel may be required for certain events and promotional activities.

Preferred Qualifications:

• Master's degree in Marketing, Communications, Sports Management, or a related field from a regionally accredited college or university.
• Proficiency in Microsoft Suite and design applications such as InDesign or Photoshop
• CPR certification preferred. (May obtain certification upon arrival)

Responsibilities:

Marketing Strategy Development:
In coordination with LC State Communications & Marketing, SID, and College Advancement:
• Develop and execute marketing plans for all athletic programs, focusing on increasing visibility, attendance, and community engagement.
• Collaborate with the athletic department to create promotional materials, including digital, print, and social media content.
• Identify target audiences and tailor marketing campaigns to specific demographics to maximize outreach and engagement.

Game Day Promotions:
• Plan and coordinate in-game promotions, halftime shows, and special events to enhance the fan experience.
• Consistent with signed agreements - work with vendors, sponsors, and community partners to organize giveaways, contests, and themed nights.
• Ensure that all game day promotions align with the overall LC State marketing strategy and brand image.

Fan Engagement:
• Develop and implement strategies to increase fan engagement through social media, email campaigns, and other digital platforms.
• Manage the athletic department's social media accounts, creating and curating content to drive interaction and growth.
• Analyze fan behavior and feedback to continuously improve engagement strategies.

Sponsorship and Revenue Generation:
In Coordination with College Advancement (Foundation Office):
• Assist in identifying and securing sponsorship opportunities for the athletic department.
• Develop partnerships with local businesses, organizations, and the Warrior Athletic Association to create mutually beneficial promotional opportunities and fundraising events.
• Work with the development team to create fundraising campaigns, special events, and camps that support the athletics department.

Brand Management:
• Maintain and enhance the brand image of the athletic department through consistent messaging, creative marketing efforts, and collaboration with LC State Communications & Marketing.
• Ensure all marketing materials adhere to the institution's branding guidelines.
• Conduct regular market research to stay informed on industry trends and competitor activities.

Collaboration and Communication:
• Collaborate with the athletic department staff, coaches, student-athletes, student organizations, and the Warrior Athletic Association to ensure alignment of marketing and revenue-generating efforts with team goals.
• Serve as the primary point-of-contact for external media and marketing inquiries.
• Provide regular reports on marketing initiatives, campaign performance, and fan engagement metrics to the athletic director.

Additional duties include direct and indirect activities to support recruitment and retention of students.

Application Procedure: Please upload all of the following documents or your application may not be considered for review.

• Cover Letter/Letter of Interest
• Resume/Curriculum Vitae
• Contact Information or Letters for three (3) Professional References
• Unofficial Transcripts (Official Transcripts requested upon hire)

This position is open until filled; however, applications received on or before October 14, 2024, will receive first consideration. Posting will remain open until a suitable pool of candidates is identified.

This position is subject to the successful completion of a criminal background check and may also be subject to an education verification. LC State is an EEO/AA/VETS employer.

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