Assistant Athletics Director, Communications & Digital Media Strategy

EXPIRED

Position Details

Position Overview

Position Title

Assistant Athletics Director, Communications & Digital Media Strategy

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Position Details

Position Overview

Position Title

Assistant Athletics Director, Communications & Digital Media Strategy

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Department

641200 - Athletic Communications

Position Type

Regular

Position Classification

Full-Time, 12 months

Grant/Gift Funded (all or a portion)?

No

If Temporary or Grant Funded, Start Date and End Date

Position Description/Posting Details

Posting Number

S1039P

Position Summary

The Assistant Athletics Director for Communications & Digital Media provides leadership and oversight for La Salle University’s athletics communications functions, including social media strategy and publicity of sport programs. Those responsibilities include managing the day-to-day public relations for select sport programs, including men’s basketball, and collaborating with the external team on digital engagement through social media channels. This position will work with the external relations team to create a comprehensive communications and digital media strategy that enhances the experience of our student-athletes and all La Salle sport programs.

Essential Duties

Manage public relations strategies for a number of sport programs, from creation through execution, to ensure a proactive, opportunistic mindset for all programs, coaches, events and staff. Supervise all online content distributed across departmental mediums including, but not limited to, GoExplorers.com, Twitter, Instagram and Facebook. Supervise the dissemination of all media-related publications including electronic media guides, record books, game notes, press releases and special mailings. Manage social media accounts (Twitter, Instagram, TikTok, Facebook) of assigned sport programs, working with coaching staffs to ensure the distribution of quality content. Work with Athletic External Relations team on digital media projects that amplify messaging on social media platforms such as Instagram, TikTok, Facebook, and Twitter. Assist in production of video content for GoExplorers.com, including highlight packages, interviews, weekly magazine show, promotional videos and game previews. Help to design graphics package for use on La Salle athletics’ social media accounts. Collaborate with Digital Media Assistant on ESPN+ broadcasts, working to enhance in-game promotion of teams Help to supervise, train, and manage communications and digital media graduate assistants. Working knowledge of NCAA Live Stats and Stat Crew statistical programs, Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Final Cut Pro preferred. Supervise and coordinate game management positions, including student workers and select staff, at home athletic events. Oversee statistical information for assigned sports, including compiling and maintaining records on each sport, distribution of statistics and information, maintaining and updating information files on student-athletes and staff. Report results of all games and events to media, Atlantic 10 Conference and/or NCAA Offices. Assist in the development of the annual marketing plans for men’s & women’s basketball, including the creation of a promotional schedule. Prepare and distribute press releases, game previews, game recaps and other media relations materials for assigned sports Prepare game programs for all home events for sports for which they are the official contact. Promote individual athletes for All-Conference, All-America, and other honors as appropriate. Oversee the Sports Information Office as needed Perform other work-related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position. Knowledge, understanding, and full compliance with the rules, regulations and philosophies of the NCAA, various conference affiliations, and La Salle University. Responsible for report of potential violations, eligibility problems, rules infractions, or disciplinary action of student-athletes immediately to the Athletic Director (or his/her designee) Communicate and cooperate with Assistant Athletic Director on a regular basis on all developments with public relations potential

Secondary Responsibilities

Serves on NCAA, Atlantic 10 Conference, University and department committees as assigned. Maintains continual and thorough familiarity with applicable NCAA, Atlantic 10 and University rules and regulations. Performs other related duties as assigned.

# of Direct Reports

4

Required Qualifications

Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s in communications or related field of study. 3+ years of experience in a communications position. Experience in strategic planning and execution, and management. Professional written and verbal communication and interpersonal skills. Knowledge of and commitment to the mission of La Salle University.

Preferred Qualifications

Master’s degree preferred in marketing or related field of study Business experience with collegiate or professional sports preferred Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to use both problem solving and sound judgment in situations requiring independent initiative and tact.

Physical Requirements and/or Unusual Work Hours

Travel and off-peak hours required (i.e., attend on-campus and off-campus athletic events, department events, donor functions)

Special Instructions to Applicant

La Salle University embraces diversity and seeks candidates who will contribute to a climate that supports a fully inclusive, equitable, and diverse working and learning environment. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. La Salle University offers its eligible employees comprehensive medical and dental plans, employer paid life and disability insurance, retirement benefits, generous paid time off (vacation, sick leave, and holidays), and tuition benefits such as no cost undergraduate and graduate degree programs for its employees (with no wait period) and no cost undergraduate degree programs for its employees’ dependents (after completing the required years of service).

Posting Information

Application Open Date

11/27/2023

Application Close Date

12/18/2023

Application Open To

Internal and External Applicants

Documents Needed to Apply

Required Documents 1. Cover Letter/Letter of Interest 2. Resume/Curriculum Vitae Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have strong communications skills?

   • Yes
   • No

2. * Have you worked with student workers and overseen scheduling, training and/or recruitment?

   • Yes
   • No

3. * Do you have experience with editing video or graphics using Adobe Creative Suite?

   • Yes
   • No

4. * Are you comfortable with traveling to select games, as well as work on nights and weekends?

   • Yes
   • No

5. * What is the highest level of education you have completed (at the time of application)?

   • GED
   • High School Diploma
   • Associates Degree
   • Bachelor's Degree
   • Master's Degree
   • Doctorate Degree (e.g., PhD, PsyD, JD)
   • None of the above

6. * How did you first hear about this employment opportunity?

   • blackperspective.com
   • disabilitysolutionstalent.org
   • disabledperson.com
   • employdiversity.com
   • hercjobs.org
   • higheredjobs.com
   • hireourheros.com
   • hispanic-today.com
   • indeed.com
   • jofdav.com (Job Opportunities for Disabled Veterans)
   • La Salle Website
   • monster.com
   • Referred by a Current or Former Employee
   • Referred by a Friend or Family Member
   • usmilitarypipeline.com
   • veteransenterprise.com
   • vetjobs.com
   • wib-i.com (Women in Business & Industry)
   • womenforhire.com
   • Other - Academic or Professional Publication
   • Other - Agency or Search Firm Referral
   • Other - Diversity Association/Publication Website
   • Other - Conference or Career Fair
   • Other - Local Newspaper
   • Other - Internet Site Not Listed Above
   • Other - Professional Affiliation/Trade Website

7. * If your answer to the above question is "Other", please specify the source below. If this questions does not apply, please enter "N/A".

(Open Ended Question)

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