Assistant Athletics Director, Fan Experience

Overview

Be the creative force behind the unforgettable moments that define Auburn Athletics!

As the Assistant Athletics Director of Fan Experience , you'll lead the vision and execution of the fan experience across Auburn Athletics, developing creative promotions, attendance initiatives, and in-game entertainment that energize students, alumni, and fans. You'll oversee game production, scripting, and promotional strategy while serving as the primary marketing and game experience lead for Auburn Football. In this leadership role, you'll also mentor and guide the Fan Experience team, ensuring exceptional experiences across assigned sports and helping shape the atmosphere that makes Auburn Athletics one of the premier destinations in collegiate sports.

Responsibilities

• Responsible for managing all fan experience and promotional activities of all Auburn University Athletics sports, aiming to create engaging experiences for students, alumni, and fans to include oversight of all game production timing and scripting, promotional plans, and attendance initiatives.
• Oversees fan experience, community relations, and spirit program staff, which include budget planning, operations, tracking & invoice approvals. Trains, advises, and guides staff on fan experience planning and strategies for all sports.
• Serves as liaison to the Special Events team for any external requests that need assistance with the fulfillment of events.
• Oversees all aspects of marketing and fan experience for Auburn Football to include gameday presentation, promotional planning, fan initiatives, technology implementation, and other in-venue elements.
• Develops and maintains a culture of collaboration between War Eagle Production, War Eagle Creative, and Fan Experience units to maximize the experience for student athletes, fans, alumni, and students. Collaborates with the ticket office, communications, and other external units to ensure alignment in carrying out the vision of the External Affairs unit.
• Oversees all Fan Experience revenue-generating items, including budget oversight of AUVIP & AU Kids Club.
• Serves as an athletic liaison to Auburn Sports Properties and the Auburn Marching & Pep Bands to include assisting with set up needs for practices, coordinating travel, and overseeing all events performed for Auburn Athletics.

Overview

Be the creative force behind the unforgettable moments that define Auburn Athletics!

As the Assistant Athletics Director of Fan Experience , you'll lead the vision and execution of the fan experience across Auburn Athletics, developing creative promotions, attendance initiatives, and in-game entertainment that energize students, alumni, and fans. You'll oversee game production, scripting, and promotional strategy while serving as the primary marketing and game experience lead for Auburn Football. In this leadership role, you'll also mentor and guide the Fan Experience team, ensuring exceptional experiences across assigned sports and helping shape the atmosphere that makes Auburn Athletics one of the premier destinations in collegiate sports.

Responsibilities

• Responsible for managing all fan experience and promotional activities of all Auburn University Athletics sports, aiming to create engaging experiences for students, alumni, and fans to include oversight of all game production timing and scripting, promotional plans, and attendance initiatives.
• Oversees fan experience, community relations, and spirit program staff, which include budget planning, operations, tracking & invoice approvals. Trains, advises, and guides staff on fan experience planning and strategies for all sports.
• Serves as liaison to the Special Events team for any external requests that need assistance with the fulfillment of events.
• Oversees all aspects of marketing and fan experience for Auburn Football to include gameday presentation, promotional planning, fan initiatives, technology implementation, and other in-venue elements.
• Develops and maintains a culture of collaboration between War Eagle Production, War Eagle Creative, and Fan Experience units to maximize the experience for student athletes, fans, alumni, and students. Collaborates with the ticket office, communications, and other external units to ensure alignment in carrying out the vision of the External Affairs unit.
• Oversees all Fan Experience revenue-generating items, including budget oversight of AUVIP & AU Kids Club.
• Serves as an athletic liaison to Auburn Sports Properties and the Auburn Marching & Pep Bands to include assisting with set up needs for practices, coordinating travel, and overseeing all events performed for Auburn Athletics.
• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

Qualifications

• Bachelor's degree 
• 6 years of Experience in developing marketing and promotional plans for collegiate athletic programs.

Why Work at Auburn?

• Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
• Ready to lead and shape the future of higher education? Apply today! War Eagle!

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit the Office of Equal Opportunity Compliance's website to learn more.
Posted Date

7/2/2026

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