Assistant Athletics Director for Fan Engagement and Revenue Development (Marketing Associate)

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Assistant Athletics Director for Fan Engagement and Revenue Development (Marketing Associate)

Posting Category:

About UIS: Located in the state capital, the University of Illinois Springfield is one of three members of the University of Illinois system. The University serves more than 4,000 students in 44 graduate and 56 undergraduate programs. You are encouraged to visit the university web page at http://www.uis.edu.

Application deadline: 12/2/2025

Minimum Starting Salary: $54,500 annually

Summary:
Serve on the Department of Athletics administrative team. Direct and oversee the implementation of strategies to lead corporate sponsorship sales and fulfillment, increase ticket sales and operations, direct online team fundraising stores, develop game day and alumni engagement opportunities, and fan events and promotions. Serve as the liaison with multiple campus and community entities and for department camps, clinics, and events. Supervise the Event Operations Coordinator, interns, cheer coach, mascot, and game day staff and student workers. Responsible for presenting a positive and dynamic game environment when hosting athletic sporting events for all sports to create the ultimate fan experience.

Duties & Responsibilities:

Untitled Document

Assistant Athletics Director for Fan Engagement and Revenue Development (Marketing Associate)

Posting Category:

About UIS: Located in the state capital, the University of Illinois Springfield is one of three members of the University of Illinois system. The University serves more than 4,000 students in 44 graduate and 56 undergraduate programs. You are encouraged to visit the university web page at http://www.uis.edu.

Application deadline: 12/2/2025

Minimum Starting Salary: $54,500 annually

Summary:
Serve on the Department of Athletics administrative team. Direct and oversee the implementation of strategies to lead corporate sponsorship sales and fulfillment, increase ticket sales and operations, direct online team fundraising stores, develop game day and alumni engagement opportunities, and fan events and promotions. Serve as the liaison with multiple campus and community entities and for department camps, clinics, and events. Supervise the Event Operations Coordinator, interns, cheer coach, mascot, and game day staff and student workers. Responsible for presenting a positive and dynamic game environment when hosting athletic sporting events for all sports to create the ultimate fan experience.

Duties & Responsibilities:

• -Develop and enhance corporate sponsorships, including direct solicitation of new prospects and stewardship of current sponsors. Include game day events in sponsorship packages to continue to increase fan experience and corporate partner recognition. Provide a fulfillment summary to each partner.
• -Serve as the department’s Chief Marketing Officer (CMO). Initiate new, innovative methods to engage Prairie Star student body, faculty, staff, and alumni. Work directly with head coaches to include sport specific in game promotions and events. Re-engage & direct Blue Crew and other groups to enhance game day experience & student engagement. Develop opportunities to engage alumni.
• -Independently develop and implement community marketing and engagement strategies to increase attendance, ticket revenue, and game day experience. Actively participate with community partners, networking, and local alumni groups to explore sponsorship, engagement, and NIL opportunities. Oversee ticket operations as liaison with the ticketing provider. Direct online team fundraising stores, liaison with licensing partners, and develop marketing strategies to promote BSN Sideline store. Report on sales.
• -Oversight of the atmosphere at home event, including preparing game scripts and oversight of concessions operations. Oversight of mascot and cheer coach. Educate and supervise Event Operations Coordinator, and game day staff, interns, and student workers on appropriate guidelines for NCAA compliance and professional behaviors.
• -Serve as key member of the Department of Athletics administration team, working closely with the AD, Senior Associate AD, and Advancement. Serve as liaison for camps, clinics, and department events, and oversee the registration webpage. Eventual oversight of an assigned sport and coaching staff.
• -Perform other duties as assigned by supervisor & Director of Athletics.

Minimum Qualifications: 
1. Bachelor's degree in marketing, business administration, or a closely related field.
2. One (1) year (12 months) of professional work experience in athletics fan engagement, revenue development, marketing, public relations, communications, or brand management.
3. Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred Qualifications:
Master's degree in business administration or a closely related field. Preference will be given to candidates with professional experience working in college athletics, semi or professional sports, or sport marketing. Candidates must have willingness to work nonstandard hours, evening, and weekends as required. One (1) year (12 months) of supervisory experience of full-time, part-time, volunteer, or student employees or oversight of student groups/organizations.

Knowledge, Skills & Abilities:
Strong communication and sales skills required
Candidates must have ability to work in a team environment, work independently, and exercise judgment in a variety of situations
Demonstrated knowledge of sport marketing and promotions experience, athletic event operations, experience with supervising and training staff
General understanding of corporate sponsorship fulfillment and solicitations

Employment Policies and other information: 

Failure to accurately describe work experience, or failure to submit college transcripts may result in an applicant not being admitted to the exam.

UIS an affirmative action/equal opportunity employer with strong institutional commitment to recruitment and retention of a diverse and inclusive community. Women, minorities, veterans, and persons with disabilities are encouraged to apply. As a qualifying federal contractor, the University of Illinois System uses E-Verify to verify employment eligibility.

The University of Illinois may conduct background checks on all job candidates upon acceptance of a contingent offer of employment. Background checks will be performed in compliance with state and federal law. 

The University of Illinois System requires candidates selected for hire to disclose any documented finding of sexual misconduct or sexual harassment and to authorize inquiries to current or former employers regarding findings of sexual misconduct or sexual harassment. For more information, visit Policy on Consideration of Sexual Misconduct in Prior Employment.

This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.

UIS employment in this role is not covered by Social Security, and instead, is covered by the State University Retirement System.

• You will not pay Social Security taxes and your earning will not be on your Social Security Record. (Your record will, however, show your Medicare wages.
• Your pension from the State Universities Retirement System may affect the amount of your:

1. Social Security benefit and
2. Social Security benefit as a spouse

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted by contacting UIS HR at hremployment@uis.edu or call 217-206-6652.

***Please Note: All postings close at 5:00pm CST on the posting close date.***

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