Assistant Athletics Director for Marketing and Fan Engagement

Summary

Responsible for leading various marketing initiatives and coordinating game day atmosphere and fan engagement at all athletic events. Works with team and support staff to create and implement annual ‘Sales, Marketing, & Communications’ plans and coordinates on-field contests, spirit group performances, etc. Manage ICA’s relationships with several constituents across campus and throughout community.

Essential Functions

• Event management—game coordination of promotions, spirit groups & band, development of game script, coordination of all promotions and give-a-ways, staff and manage game/promotions staff for home events.

• Oversee and manage the Creative Services and Video Services departments to ensure brand cohesion for the athletics department.

• Collaboration with student and fan groups, on-campus offices, and official student orgs in order to develop strategies for increased student and community attendance at athletic events.

• Select, train, and supervise Athletic Promotions Assistant, student interns/practicums and student promotions team.

• Develop and monitor the athletic promotions budget and work with partners (ie. Learfield, Coke, etc.) to identify opportunities to increase fan engagement.

• Represent the department at meetings and select committees in order to maintain relationships with several groups on- and off-campus including University Marketing & Communications, Office of Residence Life, Division of Student Affairs, Campus Dining, Falcon Marching Band and Spirit Teams, CCHA, MAC, and NCAA.

• Serve as part of Athletics External Relations team focusing on brand enhancement and revenue generation.

• Other duties as assigned by the Deputy AD

Minimum Qualifications

Summary

Responsible for leading various marketing initiatives and coordinating game day atmosphere and fan engagement at all athletic events. Works with team and support staff to create and implement annual ‘Sales, Marketing, & Communications’ plans and coordinates on-field contests, spirit group performances, etc. Manage ICA’s relationships with several constituents across campus and throughout community.

Essential Functions

• Event management—game coordination of promotions, spirit groups & band, development of game script, coordination of all promotions and give-a-ways, staff and manage game/promotions staff for home events.

• Oversee and manage the Creative Services and Video Services departments to ensure brand cohesion for the athletics department.

• Collaboration with student and fan groups, on-campus offices, and official student orgs in order to develop strategies for increased student and community attendance at athletic events.

• Select, train, and supervise Athletic Promotions Assistant, student interns/practicums and student promotions team.

• Develop and monitor the athletic promotions budget and work with partners (ie. Learfield, Coke, etc.) to identify opportunities to increase fan engagement.

• Represent the department at meetings and select committees in order to maintain relationships with several groups on- and off-campus including University Marketing & Communications, Office of Residence Life, Division of Student Affairs, Campus Dining, Falcon Marching Band and Spirit Teams, CCHA, MAC, and NCAA.

• Serve as part of Athletics External Relations team focusing on brand enhancement and revenue generation.

• Other duties as assigned by the Deputy AD

Minimum Qualifications

The following Degree is required:

• Bachelor's Degree. Degree must be conferred at time of application.

The following Experience is required: - 1 year of professional experience in game day coordination, marketing sports programs, or coordinating a sporting event or 2 years of graduate assistantship.

Additional Information

Knowledge, Skills and Abilities:

• Knowledge of appropriate software to run video board promotions, music, text messaging systems, etc. at events.

• Ability to effectively market department, individual programs, and events through the use of various social media outlets (ie. Twitter, Instagram, Facebook, etc).

Application Deadline
The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by December 19, 2025.

Required Uploads: Cover Letter & Resume

Essential Requirement: Work Authorization
BGSU does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Bowling Green State University is an Equal Opportunity Educator and Employer. We are committed to ensuring an equal employment opportunity for all applicants and encourage applications from all regardless of sex, race, veteran-status, disability, age, gender identity, genetic information, religion, or sexual orientation. EEOC Know Your Rights Poster: https://www.eeoc.gov/sites/default/fi...

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.

BGSU is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents

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