Assistant Athletics Director, Marketing & Fan Experience

Chicago, IL, United States

Job Description

The Highlights:

In accordance with the mission of the Department of Athletics, this position serves as Assistant AD, Marketing & Fan Experience within the guidelines of the NCAA, the BIG EAST Conference, and DePaul University. The position assists with the development and execution of marketing plans and gameday presentations for assigned Olympic sports and will be responsible for achieving attendance and ticket revenue goals through strategic marketing programs, initiatives, promotions, and fan experiences.

What You'll Do:

• For assigned sports programs, develop and execute a comprehensive marketing, promotions, ticket sales, game experience, community engagement, social media, merchandise and email campaign strategy. Support sponsor activations, video board/ribbon board operations, and campus engagement efforts. Support attendance and ticket sales campaigns to meet defined revenue goals. Work closely with the coaching staff of each assigned program to ensure alignment with both the department and team.
• As assigned by the Senior Associate AD, Marketing & Communications, serve as lead for strategic marketing programs, initiatives, and marquee department events. Regularly measure and analyze programs and initiatives for effectiveness and impact. Research and present new initiatives for maximum innovation.
• Oversee Blue Crew, DePaul Athletics' official student group. Ensure the Blue Crew's leadership attends and participates in University Athletic Board (UAB) meetings. Serve as the department's liaison to the Student Government Asssociation (SGA). Collaborate with the BlueCrew, SGA, the Office of Student Involvement (OSI), and Athletics Department leadership to collaboratively lead and execute initiatives which increase student engagement on campus and attendance at sporting events. Lead bus scheduling and operations for students attending men's and women's basketball games at Wintrust Arena.
• Serve as a liaison between the sports program and the department's community relations unit to enhance the profile of the team's involvement in the community.
• Recruit and train student workers for the marketing department. Oversee and coordinate the marketing student internship program and all game day staffing. Review and approve student hours and payroll.

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Assistant Athletics Director, Marketing & Fan Experience

Chicago, IL, United States

Job Description

The Highlights:

Apply Now

In accordance with the mission of the Department of Athletics, this position serves as Assistant AD, Marketing & Fan Experience within the guidelines of the NCAA, the BIG EAST Conference, and DePaul University. The position assists with the development and execution of marketing plans and gameday presentations for assigned Olympic sports and will be responsible for achieving attendance and ticket revenue goals through strategic marketing programs, initiatives, promotions, and fan experiences.

What You'll Do:

• For assigned sports programs, develop and execute a comprehensive marketing, promotions, ticket sales, game experience, community engagement, social media, merchandise and email campaign strategy. Support sponsor activations, video board/ribbon board operations, and campus engagement efforts. Support attendance and ticket sales campaigns to meet defined revenue goals. Work closely with the coaching staff of each assigned program to ensure alignment with both the department and team.
• As assigned by the Senior Associate AD, Marketing & Communications, serve as lead for strategic marketing programs, initiatives, and marquee department events. Regularly measure and analyze programs and initiatives for effectiveness and impact. Research and present new initiatives for maximum innovation.
• Oversee Blue Crew, DePaul Athletics' official student group. Ensure the Blue Crew's leadership attends and participates in University Athletic Board (UAB) meetings. Serve as the department's liaison to the Student Government Asssociation (SGA). Collaborate with the BlueCrew, SGA, the Office of Student Involvement (OSI), and Athletics Department leadership to collaboratively lead and execute initiatives which increase student engagement on campus and attendance at sporting events. Lead bus scheduling and operations for students attending men's and women's basketball games at Wintrust Arena.
• Serve as a liaison between the sports program and the department's community relations unit to enhance the profile of the team's involvement in the community.
• Recruit and train student workers for the marketing department. Oversee and coordinate the marketing student internship program and all game day staffing. Review and approve student hours and payroll.
• Manage the application process, processing, and fulfillment of all departmental donation requests per NCAA compliance regulations. Solicit, secure, and fulfill group ticket orders for non-profit and elementary school groups to attend DePaul University sporting events in collaboration with the DePaul Ticket Office and NCAA Compliance Office.
• Knowledge of and adherence to all NCAA rules, policies, and procedures. Attend and participate in monthly NCAA rules compliance education meetings.
• Lead the hiring, training, scheduling, supervision, and payroll approval process for 25-35 student workers within the Athletics Marketing department.
• Lead marketing plans for assigned sports within the department's allocated budget.

What You'll Need:

• Bachelor’s degree required, advanced degree preferred.
• 3-5 years of proven success in marketing, revenue generation, live event production, or other similarly related field, preferably at the NCAA Division I level.
• Possess a working knowledge of NCAA and University rules and regulations as they apply to intercollegiate athletics.
• Valid driver's license preferred.
• Must be able to lift marketing materials weighing up to 30 pounds.
• Position requires sitting and/or standing for extended periods of time (up to 5 hours), including outdoors in the elements.
• Working knowledge of Microsoft Office.
• Excellent verbal and written communication skills.
• Familiarity with the latest trends, technologies, and methodologies in marketing and community outreach as they apply to intercollegiate athletics preferred.
• Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Dedication to serving the department, the University and the student-athletes with the highest level of leadership, initiative and integrity.
• Demonstrated experience in working in a diverse urban and/or intercollegiate athletics environment.
• Position requires working evening, weekend, and holiday hours during school year, including several community events in a variety of climate conditions.
• Must attend all home events for assigned Olympic Sports events.
• Occasional travel is required.

Perks:

• Working for a stable and well-known University that values diversity and inclusion.
• Top choice medical, dental, and vision benefits.
• Retirement plan matching contribution of 10%.
• Tuition waivers for employees and dependents.
• Generous paid time off, sick time, holidays, floating holidays, and more!
• Full-Time Benefits

For consideration, please include a resume and cover letter.

Diversity and Inclusion Statement:
Guided by an ethic of Vincentian personalism and professionalism, DePaul compassionately upholds the dignity of all members of its diverse, multi-faith, and inclusive community. We seek to hire collaborative, open-minded, and dedicated professionals who are committed to advancing our university mission to making education accessible to all, with special attention to including underserved and underrepresented communities. Successful candidates thrive in an environment where ideas and perspectives representing a wide variety of cultures, backgrounds and experiences are welcome and supported.

Required Background Check:

Employment at DePaul University is contingent on passing a background check. Only final candidates who are extended an offer of employment will undergo a background check.

Mandated Reporting of Child Abuse & Neglect:

Upon accepting an offer of employment with the university, you will also be required to sign an Acknowledgement of Mandated Reporter Status at the time of hire. A mandated reporter is required to make a report to the Illinois DCFS Hotline whenever there is reasonable cause to believe that a child known to them in their professional or official capacity may be abused or neglected. For more information, please visit the following pages:

Illinois Department of Children & Family Services (DCFS)
Illinois Abused and Neglected Child Reporting Act

DePaul University is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, protected veteran status, genetic information or any other legally protected status, in accordance with applicable federal, state and local EEO laws.

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Job Info

• Job Identification 1473
  
• Job Category Office & Admin Support
  
• Posting Date 07/01/2024, 07:54 PM
  
• Degree Level Bachelor's Degree
  
• Job Schedule Full time
  

• Locations Lincoln Park Campus

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