Assistant Athletics Director of Marketing & Digital Strategy

About UTEP

UTEP is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.

The University of Texas at El Paso is America’s leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 24,000 students are Hispanic, and more than half are the first in their families to go to college. UTEP offers 172 bachelor’s, master’s and doctoral degree programs at the only open-access, top-tier research university in America.

Position Information

About UTEP

UTEP is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.

The University of Texas at El Paso is America’s leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 24,000 students are Hispanic, and more than half are the first in their families to go to college. UTEP offers 172 bachelor’s, master’s and doctoral degree programs at the only open-access, top-tier research university in America.

Position Information

Hiring Department : Athletics

Posting End Date: Open until filled.

Hours: 40 hours per week, standard Monday- Friday 8:00 am- 5:00 pm.

FLSA status: Exempt

Earliest Start Date: As soon as possible.

Salary : Commensurate with experience and education.

Required Application Materials:

• Resume
• Submitting a cover letter and three professional references is strongly encouraged.

The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. A valid driver’s license issued by the State where the applicant resides, and insurability as defined in UTS 157 may be required to perform the position's essential functions.

Purpose of Position

The Assistant AD for Marketing and Digital strategy conceptualizes, drafts, and implements comprehensive marketing, sales and digital engagement plans that result in increased ticket sales, revenue growth and fan affinity for UTEP Athletics.

Essential Functions:

Responsible for game day scripting and execution of all home athletics events, in collaboration with the Associate Athletic Director for fan engagement and Digital Strategy and Van Wagner, UTEP Athletics’ exclusive multimedia rights partner and sales agent.

Create a fun and exciting game day experience for fans, including improved audio and visuals, concourse activities, halftime entertainment, spirit coordination, music, contests, pre-game entertainment, and overall presentation.

Collaborate with other External Relations units on strategic plan to promote UTEP Athletics events, teams and student-athletes through various social media platforms (ie Twitter, Instagram, Facebook).

Collaborate with campus groups to increase student interest and attendance at UTEP Athletics events.

Executes promotional activities with UTEP coaches and student-athletes both on and off campus.

Works closely with the Miner Athletic Club and Aspire (UTEP Athletics Ticketing Partner) to develop aggressive season ticket and group sales promotional plans.

Oversees the Assistant Director of Marketing, Digital strategy GA, and assists in overseeing the intern program.

Act as a liaison between the Athletics department and internal or external customers.

Knowledge of social media promotional strategies.

Knowledge of all Microsoft Office software.

Complies with all State and University policies.

Other duties may be assigned.

Supervisory Responsibilities: Carries out supervisory responsibilities in accordance with the organization's objectives, policies and applicable laws.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Qualifications:

Education: Bachelor's degree from a four-year college or university.

and

Experience: Four years minimum experience working in collegiate athletics or professional sports and direct experience in marketing for a Division I Athletics Department. Working knowledge of the NCAA rules, guidelines, and principles; or equivalent combination of education & experience.

Additional Information

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 25 pounds.

The noise level for this work environment ranges from moderate to very loud.

In keeping with its access, excellence and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity / Affirmative Action Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, or sexual orientation and gender in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee’s or prospective employee’s right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at eoaa@utep.edu.