Assistant Director, Athletic Communications

Summary

As part of the Army West Point Business Development and Fan Experience overall team, this position will be assisting, developing, implementing and executing the storytelling of Army West Point athletics and the content strategy for goarmywestpoint.com and social media that includes but is not limited to writing press releases, game notes and record books, graphic design and creating video content in varying lengths and formats which will be utilized to promote AWPAA, its 30 teams and 1,200 cadet-athletes. This position will be the primary communications contact for several AWPAA athletic programs, based on experience and fit. 

Scope of Impact

The Assistant Director’s scope of impact will be moderate due to this position creating content that is externally facing towards USMA, the U.S. Army Garrison, West Point, the United States Army, and respective fans and constituents. This position will interface and collaborate with members of the AWPAA External Operations unit and AWPAA coaches and cadet-athletes.

Level of Decision-Making

The level of decision-making for this position is moderate. This position will work under the direction of the Assistant Athletics Director, Athletic Communications, and generate content for goarmywestpoint.com, social media and media releases. This position will be able to directly interface with cadet-athletes, coaches, sport administrators, and other external team members to determine best practices and procedures for creating content. 

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to the AWPAA Fruits of Victory Strategic Plan.

Essential Duties and Responsibilities 

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Summary

As part of the Army West Point Business Development and Fan Experience overall team, this position will be assisting, developing, implementing and executing the storytelling of Army West Point athletics and the content strategy for goarmywestpoint.com and social media that includes but is not limited to writing press releases, game notes and record books, graphic design and creating video content in varying lengths and formats which will be utilized to promote AWPAA, its 30 teams and 1,200 cadet-athletes. This position will be the primary communications contact for several AWPAA athletic programs, based on experience and fit. 

Scope of Impact

The Assistant Director’s scope of impact will be moderate due to this position creating content that is externally facing towards USMA, the U.S. Army Garrison, West Point, the United States Army, and respective fans and constituents. This position will interface and collaborate with members of the AWPAA External Operations unit and AWPAA coaches and cadet-athletes.

Level of Decision-Making

The level of decision-making for this position is moderate. This position will work under the direction of the Assistant Athletics Director, Athletic Communications, and generate content for goarmywestpoint.com, social media and media releases. This position will be able to directly interface with cadet-athletes, coaches, sport administrators, and other external team members to determine best practices and procedures for creating content. 

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to: Commitment to the AWPAA Fruits of Victory Strategic Plan.

Essential Duties and Responsibilities 

30% Sports Information & Media Relations

• Act as the primary athletic communications liaison for designated sports, cultivating relationships with local, regional, and national media representatives across all platforms.
• Develop and compose research notes, game recaps, feature articles, and official publications (including game programs, flip cards, and media guides) to enhance media engagement.
• Provide guidance and direction to coaches, staff, and cadet-athletes on public relations strategies, ensuring accurate and compliant information delivery.
• Coordinate, facilitate, and oversee all media opportunities, including credentials, interviews, and postgame press conferences.
• Have a strong understanding of Presto/NCAA Genius statistics systems as it pertains to NCAA sports. 

30% Social Media

• Assist in the coordination and execution of the department’s social media strategy, aligning with AWPAA’s overarching strategic plan.
• Manage social media accounts for designated teams, ensuring comprehensive, engaging coverage of pregame, in-game, and postgame activities.
• Collaborate with marketing and video production teams to generate creative content for social platforms.

30% Graphic Design

• Collaborate with Creative Services staff to conceptualize and develop graphic design projects that support departmental initiatives.
• Create visually compelling digital and print assets, ensuring consistent brand alignment across all athletic program materials.

10% Other Duties as Assigned

• Perform additional responsibilities and assist with special projects as requested by the Deputy Director of Athletics Business Development and Fan Experience to support the overall mission and strategic goals of the athletic department and Academy.

Supervisory Responsibilities

This position will supervise interns and game-day staff.

Work Conditions & Physical Requirements

The selected individual in this position must be able to:

• Perform work duties during flexible hours, including nights, weekends, and holidays. 
• Remain in a stationary position 50% of the time; constantly operate a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer, and other office equipment.
• Occasionally move about inside the office and or/venue to access file cabinets, office machinery, etc. 
• Frequently communicate with cadets who have inquiries about their given sport and be able to exchange accurate information with these cadets. 
• Move communications and office equipment weighing up to 50 pounds across campus for various events.

Travel 

Travel will be based on the nature of the team schedules (e.g., Championship tournament, service academy games, etc.) and on the need for assistance for home events.

Required Qualifications

• Bachelor’s degree in communications, sports management, business, marketing, or related field; a combination of education and experience may substitute. 
• One to two years of applicable related experience. 
• Proficiency with Adobe Creative Suite (InDesign and Photoshop) and Microsoft Office programs.
• Experience with Presto/NCAA Genius statistics systems.
• Strong knowledge of social media platforms.

Preferred Qualifications

• Minimum of one to two years of sports communications or relevant experience at the collegiate or professional level.

Additional Eligibility Requirements

• Must be eligible to work in the United States of America, without sponsorship.
• Must be eligible to work on a military installation, including a willingness to submit to a background screen.
• Must possess a valid driver’s license.

Pay

$50,000

About Us

USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the Army Values through an extraordinary NCAA Division I athletic experience.

Equal Opportunity Employer

AWPAA is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law.

Applicant qualifications are considered without regard to race, color, religion, age, sex, national origin, disability status, protected veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis protected by law. 

Disclaimer Statement

This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

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