Assistant Director, Digital Strategy

Stanford University

Stanford, CA

Posted Nov 07, 2024

About the Job
Stanford University
Athletic Director
Conference
ACC (DI)
Salary expectation
$81,309-$82,000/yr
Minimum Yrs Exp
3 Yrs Exp
Work type
Full-time
Job Description

Stanford Athletics
Associate Director, Digital Strategy

Welcome to Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”), the premier intercollegiate athletics program in the country. With an unparalleled record of 136 NCAA team championships, we are the proud Home of Champions. Our success isn’t just measured in trophies; it’s reflected in the passion of our nearly 900 student-athletes competing across 36 intercollegiate varsity teams. It resonates in our unwavering support for the university’s physical education, recreation, and wellness initiatives. At Stanford, we don’t just embrace excellence; we define it. We don’t just nurture champions; we create them. Our actions are guided by the core tenets of DAPER culture, “The DAPER Way,” which are: Embrace Scholar Athleticism, Pursue and Revere Excellence, Lead with Courage, and Work Cohesively.

Stanford Athletics is seeking a talented and innovative Associate Director, Digital Strategy to oversee the digital presence for the Stanford Football and Stanford Men’s or Women’s Basketball digital platforms. This role will focus on developing and implementing comprehensive content strategies, managing social media channels, and working with other External Relations units to optimize business objectives through digital platforms, with an emphasis on the daily management of GoStanford.com and the acquisition and management strategy for the Stanford Athletics mobile app. The Associate Director, Digital Strategy, will also develop and lead Stanford Athletics' short-form video strategy for implementation on departmental TikTok, Reels, and YouTube Shorts platforms. The ideal candidate will possess a strong understanding of the fast-evolving digital landscape in sports, demonstrate creativity in multimedia content creation, have a passion for engaging with fans and the broader community, and showcase a desire to push the Stanford Athletics brand forward.

Department History

Stanford University Communications 2024–2025

Person Role

Regina Verlengiere

Senior Director • Communications

John Cantalupi

Senior Director • Communications

Tyler Geivett

Senior Director • Communications W Soccer, Baseball

Zach Reynolds

Director, Communications M Basketball, M Tennis

Brian Brownfield

Director • Communications

Maddie Gotreaux

Associate Director • Communications

Kevin Bass

Assistant Director • Communications Men's Water Polo, Squash, Fencing,Softball, Lightweight Rowing

Logan Sass

Assistant Director • Communications

Stanford University Marketing 2024–2025

Person Role

Dominic Simons

Assistant Athletic Director, Digital Strategy

Jennifer Chow

Senior Director • Fan Experience

Renee LaFleur

Director • Marketing

Mike Amundson

Associate Athletics Director • Marketing & Brand Advancement

Julia Lee

Associate Director ¥ Fan Experience

Roxanne Corbin

Associate Director • Marketing and Engagement

Luis Silva

Associate Director • Marketing

Niko Koufidakis

Assistant Director • Fan Experience

Stanford University Communications 2023–2024

Person Role

Regina Verlengiere

Senior Director • Communications

John Cantalupi

Senior Director • Communications

Tyler Geivett

Senior Director • Communications W Soccer, Baseball

Zach Reynolds

Director, Communications M Basketball, M Tennis

Brian Brownfield

Director • Communications

Jack Larkin

Associate Director • Communications

Maddie Gotreaux

Associate Director • Communications

Logan Sass

Assistant Director • Communications

Stanford University Marketing 2023–2024

Person Role

Dominic Simons

Assistant Athletic Director, Digital Strategy

Jennifer Chow

Senior Director • Fan Experience

Mike Amundson

Assistant Athletics Director • Marketing

Renee LaFleur

Director • Marketing

Luis Silva

Associate Director • Marketing

Julia Lee

Associate Director ¥ Fan Experience

Roxanne Corbin

Associate Director • Marketing and Engagement

Bernardo Tapia

Associate Director • Membership Engagement

Stanford University Communications 2022–2023

Person Role

Regina Verlengiere

Director • Communications MW Volleyball, Wrestling

Scott Swegan

Director • Communications Football (Primary), MW Golf

Brian Risso

Assistant Athletics Director • Communications W Water Polo, Squash

Carter Henderson

Associate Athletics Director • Marketing & Communications

Wilder Treadway

Associate Director • Communications M Water Polo, W Basketball, W Tennis

Jack Larkin

Assistant Director • Communications Men's Soccer, Men's Swimming and Diving, Lacrosse, Sailing, Artistic Swimming

Maddie Heaps

Assistant Director • Communications Football (Secondary), W Gymnastics, Beach Volleyball, W Rowing

Clare Mullin

Assistant Director • Communications

Stanford University Marketing 2022–2023

Person Role

Jennifer Chow

Director • Fan Experience

Chris Gray

Assistant Athletics Director ¥ Digital & Video

Renee LaFleur

Director • Marketing

Dominic Simons

Director • Digital Media

Mike Amundson

Assistant Athletics Director • Marketing

Katherine Lazo

Assistant Athletics Director ¥ Engagement

Allison Davis

Assistant Director ¥ Engagement

Luis Silva

Assistant Director • Marketing

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