23-Jul-2024

Assistant Director/Director of Fan Engagement

Athletics - Marketing

89932BR

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23-Jul-2024

Assistant Director/Director of Fan Engagement

Athletics - Marketing

89932BR

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University Job Title

Program Administrator, Marketing

Bargaining Unit

None - Not included in the union (Yale Union Group)

Time Type

Full time

Duration Type

Regular

Compensation Grade

Administration & Operations

Compensation Grade Profile

Supervisor; Senior Associate (22)

Wage Ranges

Click here to see our Wage Ranges

Searchable Job Family

Athletics

Total # of hours to be worked:

37.5

Work Week

Flexible or Non-Standard (for anything other than Standard)

Work Location

Central Campus

Worksite Address

20 Tower Parkway
New Haven, CT 06511

Work Model

On-site

Position Focus:

The Director/Assistant Director of Fan Engagement will support the Assistant Athletic Director, Marketing in developing inclusive, strategic marketing and promotion plans, managing in-game elements, producing innovative revenue generation strategies, and creatively enhancing the Yale Athletics fan experience.

Key Responsibilities Include responsible for developing an intentional engagement strategy and marketing plan for Yale Athletics with a focus on Yale Campus Community attendance and engagement.Create graphics and videos for use on social media and LED videoboards to enhance the overall Yale Athletics’ digital presence and to accompany the marketing plans.Serve as the game day producer and director by creating and executing game scripts, rundowns, and playlists, overseeing videoboard and audio operators, and managing overall game experience for select Division I sports.Oversee hiring, training, and scheduling of mascot performers.Assist with hiring, training, management, and evaluation of interns and student employees.Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents.Perform other duties as assigned.

Essential Duties

1. Create a comprehensive strategic plan for marketing a unit or department to generate interest and awareness in the target audience and to increase revenue. 2. Develop and execute social media plan; produce and manage website content. 3. Generate and manage distribution of press releases and handle media inquiries to coordinate press coverage. 4. Manage work of public relations agencies, marketing vendors and consultants. 5. Create briefs and content for promotional and fundraising mailings. 6. Increase community awareness and participation through event coordination and marketing. 7. May submit sponsor grant requests as necessary.

Required Education and Experience

Bachelor's Degree in a related field and two years of related and demonstrated experience or an equivalent combination of education and demonstrated experience.

Required Skill/Ability 1:

Proficient in Microsoft Office Suite, Adobe Creative Suite.

Required Skill/Ability 2:

Strong written and oral communication skills.

Required Skill/Ability 3:

Ability to deliver creative content through video and graphics.

Required Skill/Ability 4:

Direct knowledge of NCAA and Ivy League rules and regulations.

Required Skill/Ability 5:

Ability to manage multiple projects simultaneously.

Preferred Education, Experience and Skills:

Demonstrated marketing and game operations experience in college or professional athletics preferred. Demonstrated experience with branding, promotions, marketing initiatives and content creation preferred. Proven data analytics experience preferred.

Weekend Hours Required?

Yes

Evening Hours Required?

Yes

Drug Screen

No

Health Screening

No

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

COVID-19 Vaccine Requirement

The University maintains policies pertaining to COVID-19. All faculty, staff, students, and trainees are required to comply with these policies, which may be found here:
https://covid19.yale.edu/health-guidelines

Posting Disclaimer

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.

EEO Statement:

University policy is committed to affirmative action under law in employment of women, minority group members, individuals with disabilities, and protected veterans. Additionally, in accordance with Yale’s Policy Against Discrimination and Harassment, and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus

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