Assistant Director / Marketing and Fan Development

EXPIRED

Job Description

The Virginia Tech Department of Athletics embraces the core value of diverse and inclusive communities and respects the educational benefits of diverse ideas, peoples, and cultures to contribute to the equitable inclusion and just engagement of the world’s communities. Guided by our motto, Ut Prosim (That I May Serve), the Virginia Tech Department of Athletics is committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. We are committed to attracting and retaining student-athletes, coaches, and staff from diverse backgrounds while also fostering an inclusive educational and work environment free from any discrimination based on age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status.

The Assistant Director / Marketing & Fan Development supports the Virginia Tech Athletics Brand Advancement team by overseeing the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events, as well as increase the overall visibility of Virginia Tech Athletics. Duties will include development and implementation of marketing plans for select sports, fan experience initiatives and enhancement of fan engagement with Virginia Tech Athletics. In addition, individual will work collaboratively with internal units including but not limited to In-Venue Experience, Ticket Sales, Digital Strategy & Innovation and Creative. Reports to the Assistant Athletic Director / Marketing & Fan Development.

Required Qualifications

Job Description

The Virginia Tech Department of Athletics embraces the core value of diverse and inclusive communities and respects the educational benefits of diverse ideas, peoples, and cultures to contribute to the equitable inclusion and just engagement of the world’s communities. Guided by our motto, Ut Prosim (That I May Serve), the Virginia Tech Department of Athletics is committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. We are committed to attracting and retaining student-athletes, coaches, and staff from diverse backgrounds while also fostering an inclusive educational and work environment free from any discrimination based on age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status.

The Assistant Director / Marketing & Fan Development supports the Virginia Tech Athletics Brand Advancement team by overseeing the implementation and management of marketing strategies to drive attendance, promotion, and engagement of athletic events, as well as increase the overall visibility of Virginia Tech Athletics. Duties will include development and implementation of marketing plans for select sports, fan experience initiatives and enhancement of fan engagement with Virginia Tech Athletics. In addition, individual will work collaboratively with internal units including but not limited to In-Venue Experience, Ticket Sales, Digital Strategy & Innovation and Creative. Reports to the Assistant Athletic Director / Marketing & Fan Development.

Required Qualifications

Bachelor’s degree in marketing or a related field with experience working in a marketing and fan development atmosphere or a master's degree.
Experience developing marketing plans; taking marketing plans from ideation through execution.
Strong interpersonal and communication skills, with the ability to communicate broadly to develop and maintain effective relationships with a wide range of stakeholders.
Strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions; strong organizational, planning and time management skills.
Commitment to diversity.
Knowledge of appropriate NCAA, conference and university rules and regulations as it pertains to area of responsibility.

Preferred Qualifications

Advanced degree in marketing or a related field.
Experience working in an intercollegiate athletics marketing department.
Demonstrated success in executing marketing and promotional efforts.
Experience coordinating fan-focused special events.
Ticket promotions and sales experience.

Pay Band

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Appointment Type

Restricted

Salary Information

$44,000

Review Date

7/9/24

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT https://beahokie.com/EMPLOYEE/

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.