Assistant Director - Marketing & Game Management

Title: Assistant Director - Marketing & Game Management

Executive Area: Athletics

College/School/MBU: Athletics

Department: Athletics

Work Location: Amherst

Schedule: Full Time

Work Arrangement:  Onsite

 

Job Summary

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Title: Assistant Director - Marketing & Game Management

Executive Area: Athletics

College/School/MBU: Athletics

Department: Athletics

Work Location: Amherst

Schedule: Full Time

Work Arrangement:  Onsite

 

Job Summary

The Assistant Director – Marketing & Game Management assists the Senior Associate Director of Athletics for Marketing, Sales and Fan Experience to oversee all aspects of the athletic sales, marketing, and promotions unit including ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University; compliance with all federal, state, university laws. Creates and implements all aspects of the sales, marketing, and promotions plan for the Athletic Department. Assists in creation of individual ticket programs and promotions, advertising campaigns and community programs designed to increase attendance and revenue at UMass athletic events with a specific emphasis on football, men’s basketball, women’s basketball, ice hockey and men’s lacrosse.  Enhances and directs game presentations at all athletic events. Assists all community outreach activities for UMass Athletics and creates initiatives with the focus on group ticket sales as part of maximizing overall ticket revenues. Responsible for ensuring that all sales initiatives maintain and adhere to the philosophies and regulations of the Conference, NCAA, University, State, and federal entities.

 

Essential Functions

Works with the Senior Associate Director of Athletics for Marketing, Sales, and Fan Experience to execute all aspects of the Department sales plan with an emphasis on increasing attendance and generating ticket revenue.  Directs liaison with the department of Student Affairs and Campus Life for oversight and activation of student attendance initiatives and programming for intercollege game and events. Directs liaison with third-party media rights holder for coordinator of sponsorship activation activities, activation, and fulfillment. Establishes relationships within the community with key groups such as youth sport leagues, scouts, and schools in support of group sales program.

Assists in the creation and execution of comprehensive marketing strategies for the Athletic Department that focuses on increasing attendance at all UMass athletic contests with a specific emphasis on maximizing ticket sales for all current ticketed sports (i.e. football, men’s basketball, women’s basketball, ice hockey and men’s lacrosse).

Assists in creation and implementation of the overall advertising plan designed to increase individual ticket sales and increase attendance at all athletic events.

Assists in crafting campus messaging campaigns aimed at increasing student attendance.

Assists in the development of creative aspects of the advertising campaign which includes working with outside sources.

Assists in development of distribution plan for all collateral material to create exposure as well as increase attendance and revenue for all athletic teams.

Works with Communications and Creative Services in the creation of website and social media elements aimed at promoting individual ticket sales.

Directs and manages many aspects of game operations and entertainment at assigned UMass Athletic events with a specific focus on football, men’s and women’s basketball, hockey, and men’s lacrosse.

Creates scripts that coordinate all in-game activities for assigned athletic events.

Serves as Game Director to ensure coordination of cheerleaders, pep band and all other elements of the game day experience for assigned athletic events.

Assists in the hiring, supervising, and direction of all game day video board staff.

Assists in overseeing marketing and sales video functions which includes but is not limited to the approval of content to ensure that it meets the standards of the department, university, conference and NCAA.

Coordinates and facilitates game day logistics which includes but is not limited to hiring, training, supervising, and scheduling all game day staff such as anthem singers, color guards, public address announcers, music production staff, and student workers.

Works with third party promotional companies to create and coordinate game day giveaways.

Coordinates game day events and activities including pre-game and halftime including supervision and oversight of game day/office student interns. This includes hiring, training, supervising, and scheduling approximately 30 student workers.  

Coordinates mascot program which includes hiring, training, supervising, and scheduling mascot student performers. 

Acts as a liaison with Marching Band and Cheerleader supervisors ensuring that these groups effectively and positively support game day promotional activities.

Participates in the creation, implementation and fulfillment of all aspects of the group sales plans.

Participates in the creation of all season and group ticket sales and promotional collateral material. 

Coordinates activities for distribution of all materials to ticket sale prospects and community outreach initiatives. 

Responsible for ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University; compliance with all federal, state, university laws including PCI compliance, cash handling policies, and FERPA; and the maintenance of the highest level of confidence in regard to the various confidential information that the position is exposed to in regard to financial data as well as donor information. Keep abreast of current trends and developments in the field through publications, seminars, conferences and peer group associations.

 

Other Functions

Performs other duties as assigned.

 

Minimum Qualifications

Bachelor’s degree in sports management, athletic administration, business administration, marketing or related field.

Minimum two (2) years' relevant experience.

Familiarity with word processing and spreadsheets.

Strong interpersonal, communication, and organizational skills.

Ability to establish and maintain effective working relations with various constituencies.

Ability to work effectively with diverse user groups.

Ability to work a varied schedule including nights and weekends.

 

Preferred Qualifications

Division I intercollegiate marketing or sales with a professional sport organization.

Knowledge of NCAA rules and regulations.

 

Working Conditions

Work is performed in a standard office or indoor university environment and involves minimal physical exertion.

 

Work Schedule and Work Arrangement

Shifts vary; Work week includes nights, weekends and holidays.

 

Salary Information

Pay Grade:  PSSAP Grade 26

Click here to view the Professional Staff Hiring Ranges

 

Special Instructions for Applicants

Along with the application, please submit a resume and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references.

This position will remain open for the time period required by any applicable collective bargaining agreement and will continue until a suitable candidate pool is identified. Interested applicants are strongly encouraged to apply early.

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