Assistant Director of Athletics - Marketing

Hiring Department

Intercollegiate Athletics

Job Description

The University of Missouri Department of Athletics is seeking an Assistant Athletics Director for Marketing. By leading and developing the marketing department, this individual will play a crucial role in developing and executing marketing strategies to promote the Mizzou athletics program, enhance fan engagement, and increase revenue generation opportunities, while also exploring innovative ways to expand our reach and impact in the community and beyond. This position will report to the Senior Associate Director of Athletics for Marketing & Communications and will work closely and collaboratively with Mizzou’s creative, strategic communications and broadcasting units.

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Hiring Department

Intercollegiate Athletics

Job Description

The University of Missouri Department of Athletics is seeking an Assistant Athletics Director for Marketing. By leading and developing the marketing department, this individual will play a crucial role in developing and executing marketing strategies to promote the Mizzou athletics program, enhance fan engagement, and increase revenue generation opportunities, while also exploring innovative ways to expand our reach and impact in the community and beyond. This position will report to the Senior Associate Director of Athletics for Marketing & Communications and will work closely and collaboratively with Mizzou’s creative, strategic communications and broadcasting units.

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Specific Responsibilities will include:

1. Marketing Strategy Development:

Develop comprehensive marketing strategies aligned with the athletics department's goals and objectives, including non-philanthropic revenue generation.

Conduct market research and analysis to identify trends, opportunities, and target audiences.

Create integrated marketing campaigns that drive ticket sales, boost attendance at games, and increase fan engagement.

Coordinate promotional activities for home games, special events, and tournaments.

Create run-of-show scripts.

1. Fan Experience Enhancement and Student Engagement:

Collaborate with game operations and facilities teams to enhance the overall fan experience at events.

Implement initiatives to improve customer service and satisfaction among attendees.

Work closely with the ticket sales department to create ticket sales strategies and campaigns to increase attendance and revenue.

Implement creative marketing ideas to drive student attendance at events.

Lead student all-sport pass sales program.

1. Analytics, Reporting and Brand Management:

Monitor and analyze marketing performance metrics and KPIs to assess campaign effectiveness.

Provide regular reports and recommendations based on data insights to optimize future marketing efforts.

Manage and enhance the athletics department's brand identity and ensure consistent messaging across all platforms.

Oversee the creation of promotional materials, including digital content, print ads, signage, and merchandise (as applicable).

1. Cheer, Golden Girls, and Mascots

Coordinate, and provide leadership to the cheer, golden girls, and mascots, including organizing their appearances at internal and external events.

Shift

Monday-Friday 8:00am-5:00pm; Nights, Weekends, and Travel as required

Minimum Qualifications

A Bachelor's degree in related/ relevant area or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

Prior experience in a NCAA Athletics.

Anticipated Hiring Range

Salary Range: Salary is commensurate with education and experience

Grade: GGS-MKT

University Title: ASSISTANT ATHLETIC DIRECTOR

Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards....

Values Commitment

We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.

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