Intercollegiate Athletics
The University of Missouri Department of Athletics is seeking an Assistant Athletics Director for Marketing. By leading and developing the marketing department, this individual will play a crucial role in developing and executing marketing strategies to promote the Mizzou athletics program, enhance fan engagement, and increase revenue generation opportunities, while also exploring innovative ways to expand our reach and impact in the community and beyond. This position will report to the Senior Associate Director of Athletics for Marketing & Communications and will work closely and collaboratively with Mizzou’s creative, strategic communications and broadcasting units.
Intercollegiate Athletics
The University of Missouri Department of Athletics is seeking an Assistant Athletics Director for Marketing. By leading and developing the marketing department, this individual will play a crucial role in developing and executing marketing strategies to promote the Mizzou athletics program, enhance fan engagement, and increase revenue generation opportunities, while also exploring innovative ways to expand our reach and impact in the community and beyond. This position will report to the Senior Associate Director of Athletics for Marketing & Communications and will work closely and collaboratively with Mizzou’s creative, strategic communications and broadcasting units.
Apply NowSpecific Responsibilities will include:
Develop comprehensive marketing strategies aligned with the athletics department's goals and objectives, including non-philanthropic revenue generation.
Conduct market research and analysis to identify trends, opportunities, and target audiences.
Create integrated marketing campaigns that drive ticket sales, boost attendance at games, and increase fan engagement.
Coordinate promotional activities for home games, special events, and tournaments.
Create run-of-show scripts.
Collaborate with game operations and facilities teams to enhance the overall fan experience at events.
Implement initiatives to improve customer service and satisfaction among attendees.
Work closely with the ticket sales department to create ticket sales strategies and campaigns to increase attendance and revenue.
Implement creative marketing ideas to drive student attendance at events.
Lead student all-sport pass sales program.
Monitor and analyze marketing performance metrics and KPIs to assess campaign effectiveness.
Provide regular reports and recommendations based on data insights to optimize future marketing efforts.
Manage and enhance the athletics department's brand identity and ensure consistent messaging across all platforms.
Oversee the creation of promotional materials, including digital content, print ads, signage, and merchandise (as applicable).
Coordinate, and provide leadership to the cheer, golden girls, and mascots, including organizing their appearances at internal and external events.
Monday-Friday 8:00am-5:00pm; Nights, Weekends, and Travel as required
A Bachelor's degree in related/ relevant area or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary
Prior experience in a NCAA Athletics.
Salary Range: Salary is commensurate with education and experience
Grade: GGS-MKT
University Title: ASSISTANT ATHLETIC DIRECTOR
Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.
Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!
This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards....
Values Commitment
We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.
In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.
Equal Employment Opportunity
The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.
To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.
Person | Role |
---|---|
Brock Webb |
Director of Digital Marketing & Communications |
Stan Silvey |
Director of Mizzou Broadcast Operations |
Kat Castner |
Director / Football |
Maurey Bland |
Director of Recruiting Communications & Strategy |
Dave Matter |
Associate Athletics Director / Strategic Communications |
Toby Lowe |
Associate Director / Women's Basketball, Soccer |
Jessica Crusan |
Associate Director / Wrestling |
Eric Mueller |
Assistant Director / Softball, Volleyball |
Person | Role |
---|---|
Brock Webb |
Director of Digital Marketing & Communications |
Patrick Perala |
Director of Branding & Content Strategy |
Michael Schroeder |
Senior Associate Athletics Director / Chief of Public Relations |
Hadley Roberts |
Assistant Director |
Drew Wick |
Assistant Director / Graphic Design |
Sawyer Becherer |
Assistant Director / Marketing |
Josh Moore |
Assistant Director of Athletics / Marketing |
Madison Weilbacher |
Assistant Director |
Person | Role |
---|---|
Jason Veniskey |
Director / Men's Basketball, Men's Golf, Women's Golf |
Brock Webb |
Director of Digital Marketing & Communications |
Maurey Bland |
Director of Recruiting Communications & Strategy |
Eric Doennig |
Associate Director / Baseball, No. 2 Football, Swim and Dive |
Jessica Crusan |
Associate Director / Wrestling |
Ryan Koslen |
Senior Associate Director of Athletics / Chief Communications Officer |
Eric Mueller |
Assistant Director / Softball, Volleyball |
Dave Matter |
Assistant Director of Athletics / Communications & Storytelling |
Person | Role |
---|---|
Patrick Perala |
Director of Branding & Content Strategy |
Brock Webb |
Director of Digital Marketing & Communications |
Sam Munson |
Assistant Director / Student Engagement |
Madison Weilbacher |
Assistant Director |
Drew Wick |
Assistant Director / Graphic Design |
Hadley Roberts |
Assistant Director |
Carson Luttenegger |
Assistant Director / Fan Experience and Community Engagement |
Nikki Barry |
Assistant Director of Athletics / Marketing & Creative Services |
Person | Role |
---|---|
Jessi Carpenter |
Director / Graphic Design |
Ryan Koslen |
Senior Associate Director of Athletics / Chief Communications Officer |
Jason Veniskey |
Associate Director / Men's Basketball, Men's Golf, Women's Golf |
Eric Doennig |
Associate Director / Baseball, No. 2 Football |
Jordan Alves |
Associate Director |
Jessica Crusan |
Associate Director / Wrestling |
Eric Mueller |
Assistant Director / Softball, Volleyball |
Emma Donnelly |
Assistant Director / Volleyball, Gymnastics |
Person | Role |
---|---|
Patrick Perala |
Director of Branding & Content Strategy |
Tony Daniel |
Associate Director of Athletics / Marketing & Fan Experience |
Nikki Barry |
Assistant Director of Athletics / Marketing & Creative Services |
Brandon Wimberly |
Assistant Director |
Carson Luttenegger |
Assistant Director / Fan Experience and Community Engagement |
Email us at support@intercollegiate.co with any questions.
© 2024 Intercollegiate. All rights reserved.