Assistant Director of Athletics, Marketing & Engagement

Requisition # 2026-21787

Date Posted 18 hours ago(5/1/2026 10:18 AM)

Department Athletics

Category Athletics

Job Type Full-Time

Overview

Reporting to the Associate Director of Athletics for Strategic Engagement, the Assistant Director of Athletics for Marketing and Engagement will oversee the marketing and promotional efforts for the Department of Athletics while working closely with the department's Athletics External Team to serve the greater Athletics Department.

 

View Full Description

Assistant Director of Athletics, Marketing & Engagement

Requisition # 2026-21787

Date Posted 18 hours ago(5/1/2026 10:18 AM)

Department Athletics

Category Athletics

Job Type Full-Time

Overview

Reporting to the Associate Director of Athletics for Strategic Engagement, the Assistant Director of Athletics for Marketing and Engagement will oversee the marketing and promotional efforts for the Department of Athletics while working closely with the department's Athletics External Team to serve the greater Athletics Department.

 

The Assistant Director of Athletics will supervise one full-time staff member, student workers and several hourly staff members that includes the Cheer coach.

Responsibilities

• Create and implement marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on men's basketball.
• Oversight of digital media efforts, including the main social media channels, email messaging, and digital advertising.
• Manage day to day work of Marketing and Engagement team members.
• Partner with on-campus and community groups to partner on events and drive attendance at ticketed home contests.
• Oversee in-game promotions at several sports and manage an inventory of giveaway and promotional items.
• Serve as the department liaison to the campus spirit groups (Band, Cheer & Mascot)
• Serve as a liaison to select campus and community partners, including the Office of the Dean of Undergraduate Students, OWNCE, etc.
• Provide support for coaches, administrates, student-athletes, alumni and fans.
• Provide support for coaches, administrates, student-athletes, alumni and fans.
• Work with Athletics External Leadership team to create revenue generation ideas and platforms.
• Work closely with Princeton’s Athletic Ticket Office to aid strategy for group sales, season ticket sales and single-game ticket sales.
• Work closely with Princeton Athletics’ Communication Office to provide digital content for teams, alumni, fans, etc.
• Work closely with Princeton Athletics’ Broadcast & Multimedia Office to curate content for various facility in-game productions and videoboard shows.
• Partner closely with Princeton's official corporate sponsorship entity (Learfield Sports) in terms of fulfillment and strategy for sponsor acquisition and retention. 
• Work with the Athletics External Relations team and help to support Princeton Varsity Club events and initiatives where applicable (e.g. Tiger Athletics Give Day, PVC Banquet, etc.).
• Oversight of the full-time Coordinator, Marketing and Engagement position, the casual hourly Marketing Assistant position, student workers and Head Cheerleading Coach.
• Conduct annual performance review of Coordinator, Marketing and Engagement position.
• Consult with cheer coach on fan engagement.
• Recruit and hire student workers for gameday events.
• Adhere to NCAA and Ivy League rules and regulations.

 

Qualifications

• Bachelor’s degree required.
• Minimum of three years of experience in athletic marketing or a similar field.
• Ability to represent the Department of Athletics on campus and in the local community.
• Strong writing skills.
• Ability to work at games and other events at nights and on weekends
• Graphic design knowledge and/or multimedia storytelling and editing experience i.e. Premier, Photoshop, Illustrator, InDesign, mobile solutions) strongly preferred.
• Ability to create promotional materials that effectively attracts the target audience in a clear and concise manner.
• Ability to organize, manage and prioritize multiple tasks simultaneously and meet strict deadlines.
• Knowledge of the digital and social landscapes and ability to generate successful social content; must be active in social media.
• Ability to uphold the commitment to Department of Athletics mission of Education Through Athletics

 

Princeton University is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

The University considers factors such as (but not limited to) scope and responsibilities of the position, candidate's qualifications, work experience, education/training, key skills, market, collective bargaining agreements as applicable, and organizational considerations when extending an offer. The posted salary range represents the University's good faith and reasonable estimate for a full-time position; salaries for part-time positions are pro-rated accordingly.

 

If the salary range on the posted position shows an hourly rate, this is the baseline; the actual hourly rate may be higher, depending on the position and factors listed above.

 

The University also offers a comprehensive benefit program to eligible employees. Please see this link for more information.

Standard Weekly Hours

36.25

Work Schedule, If Other Than Standard Hours

Nights and weekends required.

Eligible for Overtime

No

Benefits Eligible

Yes

Probationary Period

180 days

Essential Services Personnel (see policy for detail)

No

Physical Capacity Exam Required

No

Valid Driver’s License Required

No

Experience Level

Associate

#LI-SB1

Salary Range

$75,000 to $90,000

Options

Apply for This JobApply Share Make a ReferralRefer

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.

Share on your newsfeed

Loading...

Connect With Us!

Join our Talent Network to receive updates about working at Princeton.

Princeton University job offers are contingent upon the candidate’s successful completion of a background check, reference checks, and pre-employment screening, as applicable.

If you have questions or comments regarding the iCIMS Privacy Policy or iCIMS FAQs, please contact accounts@icims.com.

Go to our careers site.

Apply Now

View Less Description