Assistant Director of Digital Marketing, Athletics

EXPIRED

Job Description

The Assistant Director of Digital Marketing will be responsible for managing the Athletics Department’s email marketing automation strategies and digital advertising strategy to increase fan engagement and revenue. This position will support work across the entire department by producing email and digital advertising deliveries and managing the department’s email and advertising communications calendar, specifically as it relates to ticketed sports (football, men’s and women’s basketball, and baseball).

About the Work Unit

Vanderbilt University’s Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference's only private school. The university fields 17 varsity teams, 15 of which compete in the Southeastern Conference.

Duties and Responsibilities

1. Managing the Athletics Department’s email marketing automation strategies and advertising strategy to increase fan engagement and revenue
2. Oversee the digital marketing strategy for the department specifically as it relates to ticketed sports (football, men’s and women’s basketball, and baseball)
   1. Includes, but not limited to, collaborating on social media advertising, out of home, OTT and other forms of digital advertising options
3. Responsiblefor emails on behalf of the Athletics Department

Job Description

The Assistant Director of Digital Marketing will be responsible for managing the Athletics Department’s email marketing automation strategies and digital advertising strategy to increase fan engagement and revenue. This position will support work across the entire department by producing email and digital advertising deliveries and managing the department’s email and advertising communications calendar, specifically as it relates to ticketed sports (football, men’s and women’s basketball, and baseball).

About the Work Unit

Vanderbilt University’s Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference's only private school. The university fields 17 varsity teams, 15 of which compete in the Southeastern Conference.

Duties and Responsibilities

1. Managing the Athletics Department’s email marketing automation strategies and advertising strategy to increase fan engagement and revenue
2. Oversee the digital marketing strategy for the department specifically as it relates to ticketed sports (football, men’s and women’s basketball, and baseball)
   1. Includes, but not limited to, collaborating on social media advertising, out of home, OTT and other forms of digital advertising options
3. Responsiblefor emails on behalf of the Athletics Department
   1. Remain current on email marketing best practices including automation, nurturing campaigns, data capture, a year-round calendar/planning, and reporting
4. Conceptualizes and oversees the creation of all digital marketing materials
   1. Collaborate with other areas of interest (i.e. communications, video, graphic design, etc.) to execute digital marketing materials
5. Manage applicable department budgets
6. Other duties as assigned by the Associate Athletics Director for Marketing

Qualifications

• A Bachelor’s degreeis necessary.
• A Master’s Degree is preferred.
• Minimum 2+ years of previous experience in sports marketing is necessary.
• Previous experience in Division I collegiate or professional sports marketing is preferred.
• Previous experience with digital marketing is strongly preferred.

Commitment to Equity, Diversity, and Inclusion

At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.

Vanderbilt University is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.

Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.