Assistant Director of Marketing

University of Virginia

Charlottesville, VA

Posted Date: Apr 15, 2025

QUALIFICATION

  • Salary Expectation
    $45,000-$50,000/yr
  • Years of Experience
    1+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

JOB DESCRIPTION

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Assistant Director of Marketing.

The Assistant Director of Marketing will provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and promotional strategies extensively to generate revenue, maximize attendance and to create a first-class game environment.

Key Duties and Responsibilities include:

  • Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Lead implementation of digital marketing campaigns to generate revenue and effectively engage with fan base.
  • Evaluate, measure and report performance of digital campaigns.
  • Serve as the primary marketing contact for several assigned sports, including at least one revenue sport.
  • Identify trends and assist with the study of analytics to help make data-driven decisions to optimize spend and performance.
  • Assist the Assistant AD, Marketing with engagement strategies.
  • Direct email marketing strategies and management.
  • Oversee the Virginia Sports Mobile App, collaborating with marketing and athletics communications staffs on execution and best practices.
  • Direct the development of strategic marketing initiatives on behalf of assigned sports.
Department History

University of Virginia Communications 2024–2025

Person Role

Erich Bacher

Associate Athletics Director for Athletic Communications (Men's Basketball, Rowing)

Jeff White

Director of News Content

Scott Fitzgerald

Director of Athletic Communications for Football (Football, Men's Golf)

Melissa Dudek

Director of Communications for Olympic Sports (Field Hockey, M&W Squash, M&W Tennis, M&W Swimming & Diving, Women's Lacrosse)

Patrick Boling

Assistant Athletic Communications Director (Men's Lacrosse, Secondary Football)

Tyler Brain

Assistant Athletic Communications Director (Baseball, Volleyball)

Quinn Hull

Assistant Athletic Communications Director (Men's Soccer, Women's Basketball, Women's Golf)

Bill Bunting

Associate Director of Athletic Communications (Women's Soccer, Wrestling, Softball)

University of Virginia Marketing 2024–2025

Person Role

Nicki Deuel

Senior Director of Marketing and Communications

Eric Ward

Assistant Athletics Director for Marketing

Evan Martinez

Assistant Athletics Director, Marketing, Promotions and Fan Engagement

Ryan Mahanes

Assistant Athletics Director for Creative Services and Digital Strategy

Wilbur DeLashmet

Assistant Director of Creative Content and Digital Strategy

Ashlee MacDonald

Assistant Director of Fan Experience

De’Angelo Stevenson

Assistant Director of Creative Services - Digital Content

Tyler Sakimura

Assistant Director of Marketing

University of Virginia Communications 2023–2024

Person Role

Jeff White

Director of News Content

Jim Daves

Assistant Athletics Director for Athletic Communications (FB, M/W GOLF, M/W TRK & CC)

Kristin Thurman

Assistant Athletic Communications Director

Scott Fitzgerald

Assistant Athletic Communications Director (FB, BASE)

Bill Bunting

Assistant Athletic Communications Director (WSOC, WRES, SOFT)

Melissa Dudek

Assistant Athletic Communications Director

Patrick Boling

Assistant Director of Athletic Communications

Quinn Hull

Assistant Director of Athletic Communications

University of Virginia Marketing 2023–2024

Person Role

Erich Bacher

Assistant Athletics Director for Public Affairs (Men's Basketball, Rowing)

Eric Ward

Assistant Athletics Director for Marketing

Matt Riley

Director for Photography

Ryan Mahanes

Assistant Athletics Director for Creative Services and Digital Strategy

Wilbur DeLashmet

Assistant Director of Creative Content and Digital Strategy

Evan Martinez

Assistant Director of Marketing and Digital Advertising

Ashlee MacDonald

Assistant Director of Fan Experience

Damon Dillman

Assistant Director of Creative Services - Senior Producer

University of Virginia Communications 2022–2023

Person Role

Jeff White

Director of News Content

Jim Daves

Assistant Athletics Director for Athletic Communications (FB, M/W GOLF, M/W TRK & CC)

Kristin Thurman

Assistant Athletic Communications Director (MSOC, WLAX, M&W SWIM)

Scott Fitzgerald

Assistant Athletic Communications Director (FB, BASE)

Bill Bunting

Assistant Athletic Communications Director (WSOC, WRES, SOFT)

Melissa Dudek

Assistant Athletic Communications Director (WBB, FH, M&W TEN, M&W SQUASH)

Patrick Boling

Assistant Director of Athletic Communications (VB, MLAX)

Quinn Hull

Assistant Director of Athletic Communications (M&W Cross Country and Track & Field), M&W Squash

University of Virginia Marketing 2022–2023

Person Role

Erich Bacher

Assistant Athletics Director for Public Affairs (Men's Basketball, Rowing)

Eric Ward

Assistant Athletics Director for Marketing

Matt Riley

Director for Photography

Meghan Badke

Director of Client Services

Ryan Mahanes

Director, Creative Services

Wilbur DeLashmet

Assistant Director of Creative Content and Digital Strategy

Ashlee MacDonald

Assistant Director of Fan Experience

Damon Dillman

Assistant Director of Creative Services - Senior Producer

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