Assistant Director of Marketing

JOB DESCRIPTION

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Assistant Director of Marketing.

The Assistant Director of Marketing will provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and promotional strategies extensively to generate revenue, maximize attendance and to create a first-class game environment.

Key Duties and Responsibilities include:

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Lead implementation of digital marketing campaigns to generate revenue and effectively engage with fan base.
• Evaluate, measure and report performance of digital campaigns.
• Serve as the primary marketing contact for several assigned sports, including at least one revenue sport.
• Identify trends and assist with the study of analytics to help make data-driven decisions to optimize spend and performance.
• Assist the Assistant AD, Marketing with engagement strategies.
• Direct email marketing strategies and management.
• Oversee the Virginia Sports Mobile App, collaborating with marketing and athletics communications staffs on execution and best practices.
• Direct the development of strategic marketing initiatives on behalf of assigned sports.

JOB DESCRIPTION

The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Assistant Director of Marketing.

The Assistant Director of Marketing will provide support for the strategic marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and promotional strategies extensively to generate revenue, maximize attendance and to create a first-class game environment.

Key Duties and Responsibilities include:

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Lead implementation of digital marketing campaigns to generate revenue and effectively engage with fan base.
• Evaluate, measure and report performance of digital campaigns.
• Serve as the primary marketing contact for several assigned sports, including at least one revenue sport.
• Identify trends and assist with the study of analytics to help make data-driven decisions to optimize spend and performance.
• Assist the Assistant AD, Marketing with engagement strategies.
• Direct email marketing strategies and management.
• Oversee the Virginia Sports Mobile App, collaborating with marketing and athletics communications staffs on execution and best practices.
• Direct the development of strategic marketing initiatives on behalf of assigned sports.
• Provide exemplary customer service to internal and external constituencies.
• Other duties, as assigned.

Knowledge/Skills/Abilities:

• Effective verbal and written communication skills.
• Ability to leverage paid and internal digital marketing channels to drive revenue and fan engagement.
• Ability to analyze data from multiple sources to make informed decisions.
• Ability to present a professional demeanor while delivering a high level of internal and external customer service.
• Ability to work evenings and weekends to meet the business needs of the unit.
• Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.
• Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators and other athletics staff members.
• Ability to perform multiple tasks and responsibilities in an efficient manner.

Required Qualifications

Education: Bachelor's Degree in a relevant discipline.

Experience: At least one year of related experience.

Preferred Qualifications

Education: Master's Degree

Experience: 

• 2-4 years of Athletics marketing, digital engagement, advertising and/or data analytics experience.
• Knowledge of website and marketing analytics tools.
• Familiarity with digital marketing platforms, including paid social, Google Search, Display and Discovery as well as Google Analytics.
• Computer Applications: Familiarity with Adobe PhotoShop.

Anticipated hiring range : $ $45,000 - $50,000, dependent upon qualifications and experience.

About the Position:

The selected candidate will pass a background check. This position will not sponsor applications for immigration. This is a full-time position with UVa benefits. Employees benefits package highlights include:

• 22 days of paid time off, increasing with service; 13+ paid holidays each year, in addition to paid time off

• Parental and Community Service Leave

• Health plan with options to meet healthcare and financial needs available immediately

• Retirement benefits

• Tuition and professional development benefits after the first six months of employment

• Employee wellness program featuring activities to earn up to $500/year.

To Apply:

Please do not forward any applicant materials directly to staff of the Department of Athletics, as only applications received through this system will be considered. This position is open until filled, and the priority deadline for applications is April 21, 2025.

Please apply through through the UVA job board, search for R0071526 and complete an application online. Requested application materials include a letter of interest or cover letter, resume or curriculum vitae, and contact information for three professional references. Applications that do not contain all of the required documents will not receive full consideration. For information regarding the position or the application process, please contact Michele Jarman, Academic Recruiter.

Physical Demands:

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The University of Virginia, including the UVA Health System which represents the UVA Medical Center, Schools of Medicine and Nursing, UVA Physicians Group and the Claude Moore Health Sciences Library, are fundamentally committed to the diversity of our faculty and staff.  We believe diversity is excellence expressing itself through every person's perspectives and lived experience.  We are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex, pregnancy, sexual orientation, veteran or military status, and family medical or genetic information.

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