Assistant Director of Marketing and Digital Media

EXPIRED

JOB SUMMARY

The position will work as a member of the Marketing unit, responsible for assisting in all aspects of marketing and digital media for select teams, the department, and for other areas as assigned.

The Assistant Director of Marketing and Digital Media will be a self-motivated individual with the ability to work independently and as part of a team, think strategically, and have a passion for ideation, innovation, and creativity. Additionally, the selected individual will work with select teams to develop marketing and promotional plans to enhance or increase attendance, program brand awareness, fan experience, and revenue generation. The individual will possess highly effective communication and organizational skills to handle multiple projects simultaneously in a fast-paced environment.

DUTIES AND RESPONSIBILITIES

• In consultation with the Director of Marketing and Digital Media, assists in the development of strategic marketing and promotional plans for assigned sports. Upon approval, executes those plans, which may incorporate grassroots, traditional marketing, and digital marketing to maximize fan engagement and revenue generation.
• Serve as show director for assigned sports by developing gameday run-of-show, scripts, and coordinating videoboard elements to create an engaging game production.
• Develop and create content for advertising, videoboard, and digital marketing collateral.
• Coordinate and work closely with department video producers, graphic designers, and communications/social media managers to develop a compelling, creative, and strategic social media content plan.
• Creative and innovative mentality with passion for brainstorming and ideation.
• Recommend improvements to marketing and promotional activities for assigned sports and all sports, including gameday elements of contests, announcements, music, giveaways, etc. with a goal of maximizing the fan experience for assigned sports and all sport programs.
• Create and implement email marketing campaigns to drive revenue and increase attendance, in conjunction with the Director of Marketing and Digital Media.
• Oversee, train, and schedule the Game Day Assistant program, which consists of 25-30 student workers for the marketing department.
• Work closely with Athletics’ Multi-Media Rights holder (Learfield) in the successful implementation of contracted events and promotional elements.

JOB SUMMARY

The position will work as a member of the Marketing unit, responsible for assisting in all aspects of marketing and digital media for select teams, the department, and for other areas as assigned.

The Assistant Director of Marketing and Digital Media will be a self-motivated individual with the ability to work independently and as part of a team, think strategically, and have a passion for ideation, innovation, and creativity. Additionally, the selected individual will work with select teams to develop marketing and promotional plans to enhance or increase attendance, program brand awareness, fan experience, and revenue generation. The individual will possess highly effective communication and organizational skills to handle multiple projects simultaneously in a fast-paced environment.

DUTIES AND RESPONSIBILITIES

• In consultation with the Director of Marketing and Digital Media, assists in the development of strategic marketing and promotional plans for assigned sports. Upon approval, executes those plans, which may incorporate grassroots, traditional marketing, and digital marketing to maximize fan engagement and revenue generation.
• Serve as show director for assigned sports by developing gameday run-of-show, scripts, and coordinating videoboard elements to create an engaging game production.
• Develop and create content for advertising, videoboard, and digital marketing collateral.
• Coordinate and work closely with department video producers, graphic designers, and communications/social media managers to develop a compelling, creative, and strategic social media content plan.
• Creative and innovative mentality with passion for brainstorming and ideation.
• Recommend improvements to marketing and promotional activities for assigned sports and all sports, including gameday elements of contests, announcements, music, giveaways, etc. with a goal of maximizing the fan experience for assigned sports and all sport programs.
• Create and implement email marketing campaigns to drive revenue and increase attendance, in conjunction with the Director of Marketing and Digital Media.
• Oversee, train, and schedule the Game Day Assistant program, which consists of 25-30 student workers for the marketing department.
• Work closely with Athletics’ Multi-Media Rights holder (Learfield) in the successful implementation of contracted events and promotional elements.
• Be actively engaged in department research and data collection activities.
• Collaborate with all marketing staff in the development of marketing and promotional efforts for all UConn sports.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing or communications.
• Two years of sports marketing experience.
• Proficiency in the use of Adobe Photoshop.
• Ability to produce digital assets necessary for videoboard.
• Demonstrated knowledge of applicable NCAA regulations.
• Direct marketing oversight of a NCAA sport program.

PREFERRED QUALIFICATIONS

• Minimum one-to-two years of sports marketing experience in an NCAA Division I FBS collegiate athletic department.
• Experience with Oracle Eloqua email marketing platform.
• Experience with Click Effects.
• Experience with Shoflo.
• Experience with SIDEARM.
• Experience with WordPress and web design.
• Direct marketing oversight of NCAA Division I sports of football or basketball.

APPOINTMENT TERMS

This is a full-time, permanent position. The incumbent must be able to work flexible and irregular hours, including nights, weekends, and holidays. Relocation assistance is not available. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

TO APPLY

Please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #498584 to upload a resume, cover letter, and contact information for three (3) professional references.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on August 21, 2024.

All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default....

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.