Assistant Director of Marketing & Fan Engagement - Auburn Athletics

EXPIRED

Position Details

Position Information

Requisition Number

S4490P

Home Org Name

Fan Experience

Division Name

Director Intercollegiate Athletics

Position Title

View Full Description

Position Details

Position Information

Requisition Number

S4490P

Home Org Name

Fan Experience

Division Name

Director Intercollegiate Athletics

Position Title

Assistant Director of Marketing & Fan Engagement - Auburn Athletics

Job Class Code

BB04A

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn University Athletics seeks candidates for the position of Assistant Director of Marketing & Fan Engagement. The individual selected should be an organized, creative, detail-oriented, marketer. The Assistant Director of Marketing & Fan Engagement develops, coordinates, and implements promotional plans and game presentations for the intercollegiate sports programs to create a preeminent experience for fans, student-athletes, alumni, and students. Assist in revenue generation through fan experience initiatives. This position reports directly to the Director of Fan Experience.

Official AU job title: Specialist, Fan Experience

Essential Functions

• Work in partnership with the Director of Fan Experience to lead the development of game production and fan experience for all of Auburn’s 21 athletic programs.
• Develops, plans, and executes fan experience and promotional strategies, directs in-game activities such as promotions, music, and videos, and creates engaging sponsorship elements for fans and student athletes.
• Conducts market analyses to determine ways of promoting Auburn’s athletics program.
• Identifies, develops, and grows opportunities for revenue generation surrounding the game day experience, as well as through auxiliary programs managed by Fan Experience.
• Assists in developing a culture of collaboration between War Eagle Productions, War Eagle Creative, and Fan Experience units to maximize the experience for student athletes, fans, alumni and students.
• Cultivates partnerships with sponsors to maximize sponsor satisfaction, while enhancing fan experience.
• Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.
• Provides reports, analysis and regular status reports on marketing programs.
• Identifies potential contributors to special project funds and ongoing programs through examination of past records, individual and corporate contracts and community knowledge.
• Coordinates with the fan experience staff and local community organizations on the planning and preparation for special city-wide and university events.
• May assists with annual budget preparation, while tracking and monitoring expenditures.
• Complies with all applicable National Collegiate Athletic Association (NCAA) and
• Southeastern Conference (SEC) regulations in the performance of job duties.
• Performs other related duties as assigned.

Supervisory Responsibility
May be responsible for training, assisting or assigning tasks to others. May provide input to performance reviews of other employees.

Why Work at Auburn?

• Life-Changing Impact : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
• Culture of Excellence : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
• We’re Here for You : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
• Sweet Home Alabama : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
• A Place for Everyone : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Ready to lead and shape the future of higher education? Apply today! War Eagle!

Minimum Qualifications

| Minimum Qualifications |
- Bachelor’s degree in Marketing, Business, Sports Management, Public Relations, or related field.

|

Minimum Skills, License, and Certifications

| Minimum Skills and Abilities |
- Fundamental concepts and practices in the field.

| | Minimum Technology Skills | | | Minimum License and Certifications | |

Desired Qualifications

| Desired Qualifications | |

Posting Detail Information

| Salary Range | $43,190 - $64,790 | | Job Category | Athletics Support | | Working Hours if Non-Traditional | | | City position is located in: | Auburn | | State position is located: | Alabama | | List any hazardous conditions or physical demands required by this position | | | Posting Date | 06/03/2025 | | Closing Date | | | Equal Opportunity Compliance Statement |
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit their websiteto learn more. | | Special Instructions to Applicants | | | Quick Link for Internal Postings | https://www.auemployment.com/postings... |

Documents Needed to Apply

Required Documents 1. Resume 2. Cover Letter

Optional Documents 1. Media File 2. Portfolio

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please tell us how you first heard about this opportunity.

(Open Ended Question)

1. * Please select the answer that best describes your current employment relationship with Auburn University:

   • Current full-time Auburn or AUM employee within probationary period
   • Current full-time Auburn or AUM employee outside of probationary period
   • Current part-time Auburn or AUM employee
   • Not an Auburn or AUM employee

2. * Do you have a Bachelor's degree in Marketing, Business, Sports Management, Public Relations, or a related field?

   • Yes
   • No

Apply Now

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