Assistant Director of NIL
Professional / Unclassified
Assistant Director of NIL
Professional / Unclassified
LSUAM Athletics - Ops - NM - Admin - NIL (Keava Soil-Cormier (00013518))
South Stadium Dormitory
Professional
The Core Values of LSU Athletics define who we are and what we do. They are: Excellence, Integrity, Authenticity, Perseverance, Respect, Equity, Growth, and Service. They are the support system that sustains our success. These values work together, constantly collaborating and combining to secure our future and drive our unending work to create transformational change – for our student-athletes, for our athletics community, and for the millions across the world who know and love these three letters. Forever LSU.
The Assistant Director of NIL is responsible for the education surrounding name, image and likeness & brand development for student-athletes at Louisiana State University. Education will include, but not be limited to, financial literacy, time management, developing a personal brand & content creation. Additionally, this position will assist the student-athletes with content creation within the realm of NIL and NIL partnerships. Responsibilities include working with the Assistant AD/NIL, as well as the NILSU staff, to identify NIL partnerships/deliverables and help the student-athletes understand and execute these deliverables within the parameters of the NIL agreements. Additionally, this position will work with the NIL staff & comprehensive education team to establish consistent educational programming and resources for all student-athletes, coaches and community members, as well as provide recruiting support to all sports at LSU. The Assistant Director of NIL will be responsible for ensuring the execution of NIL opportunities for all student-athletes while maintaining good relationships with the NILSU staff, external groups, student-athletes, coaches and staff to maximize the NIL efforts for LSU.
25% Work with the NILSU staff to create educational resources focused on brand development for student-athletes, coaches, staff and recruiting purposes; Work with the NIL staff to create supplement resources to help educate, communicate with and help secure relationships with local, regional, and national brands; Work with the NIL staff to provide both one-on-one and group education to the student-athletes, coaches and staff.
20% Oversee the branding process and work with student-athletes to create brand identify meetings to develop a strong personal brand; Work with student-athletes in content creation and what it means to invest in your personal brand; Monitor student-athletes social media usage and become familiar with designated platform to track social media growth.
20% Work with the Assistant AD/NIL & NILSU staff to identify NIL opportunities and deliverables expected within those opportunities; oversee the creative process and work with the student-athletes to educate them on the quality and completion of their deliverables; Provide support and education in the content creation surrounding specific NIL opportunities.
20% Support virtual and in-person recruiting efforts as permitted by NCAA legislation, including but not limited to, recruiting presentations for all sports, recruiting presentation material, and educational resources.
5% Oversee the NILSU social media and create consistent posting schedules that include (but are not limited to) educational content, student-athlete features, podcast appearances, and event recaps.
5% Assist with all educational events and in programming on university campus; Research and benchmark collegiate NIL industry and stay current with relevant market trends and conditions; Stay updated on the latest NIL trends and best practices, including legislative advancements, NCAA compliance regulations, and vendor landscape evolutions.
5% Adapt role to maximize opportunities as a result of evolving changes in NCAA rules and regulations; Advances and supports LSU and Athletics Department initiatives through personal participation in educational and developmental opportunities, as well as participation in the creation of an inclusive culture consistent with the values of LSU and its Athletics Department; Other duties as assigned.
Minimum Qualifications
Bachelor's degree with two years of of related experience; Organizational and interpersonal skills. LSU is dedicated to fostering an environment where our employees feel appreciated for their skills and individuality. If a candidate does not meet the minimum qualifications as listed but has substantial experience in the key job responsibilities, we encourage them to apply.
Preferred Qualifications
Experience in a DI athletic program as a coach or administrator; Knowledge of collegiate athletics, NCAA rules and regulations, and SEC rules and regulations.
Special or Physical Requirements
Ability to work extended days, nights and weekends as needed.
Special Instructions
A copy of your transcript(s) may be attached to your application (if available). However, original transcripts are required prior to hire.
Please provide three professional references including name, title, phone number and e-mail address.
For questions or concerns regarding the status of your application or salary range, please contact Keava Soil-Cormier at ksoilcormier@lsu.edu.
February 25, 2025
March 11, 2025
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
LSU is designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management (hr@lsu.edu).
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.
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Melissa Weinsz |
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Tomika Smith |
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Mary Claire Logue |
Assistant Director of NIL |
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Michael Bonnette |
Assoc. AD/Communications |
Emily Dixon |
Assistant AD / Chief of Creative Content |
Chris Blair |
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Bill Franques |
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Kent Lowe |
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Grant Kauvar |
Assistant Communications Director (WB, BVB) |
Person | Role |
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Dave Haskin |
Associate AD/Marketing and Broadcast Operations |
Cody Worsham |
Associate AD/Chief Brand Officer |
Brandon Berrio |
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Jason Feirman |
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Alex Sjobakken |
Director of Marketing |
Kelsey Dulinski |
Director of Fan Experience |
Emily Dean |
Director of Creative Content |
Lindsey Thompson |
Director of Football Design |
Person | Role |
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Taylor Jacobs |
Associate AD/NIL & Strategic Initiatives |
Melissa Weinsz |
Director Student-Athlete Professional Development |
Tomika Smith |
Director of Student-Athlete Engagement |
Mary Claire Logue |
Assistant Director of NIL |
Person | Role |
---|---|
Michael Bonnette |
Assoc. AD/Communications |
Emily Dixon |
Assistant AD / Chief of Creative Content |
Bill Franques |
Sr. Associate Communications Director |
Kent Lowe |
Sr. Associate Communications Director |
Keonte' Herrera |
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Director of Broadcast Operations/Live Events |
Grant Kauvar |
Assistant Communications Director (WB, BVB) |
Matt Tornquist |
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Dave Haskin |
Assistant AD/Marketing |
Brandon Berrio |
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Heidi Wetherbee |
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Kevin Cassidy |
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Jason Feirman |
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