Assistant Director of Promotions and Fan Engagement

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Posting Details

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Position Title

Assistant Director of Promotions and Fan Engagement

Working Location (City, State)

Boone, NC

Faculty Rank

Provide Rank

Position Number

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Posting Details

Request to Recruit

Position Title

Assistant Director of Promotions and Fan Engagement

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Working Location (City, State)

Boone, NC

Faculty Rank

Provide Rank

Position Number

099991

Department

Athletics Office - 120000

Description of University

Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

Position Summary Information

| Minimum Qualifications |
- Bachelor’s degree in a discipline related to the area of assignment with 1-3 years directly related experience. All degrees must be received from appropriately accredited institutions. - Must have working knowledge and experience with Photoshop, Illustrator, and graphic design. - Strong coordination and organizational skills are required to prioritize conflicting deadlines.

Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions. | | License/Certification Required | | | Preferred Qualifications |
- Master’s degree preferred - Demonstrated ability to work independently and in a team environment, analyze and make decisions related to program content. - Ability to find creative solutions to any complications that may arise. - Demonstrate effective communication, and superior customer service skills and work well in a positive team environment. | | Essential Duties and Responsibilities |
Under the direction of the Assistant Athletics Director for Marketing, the Assistant Director of Promotions and Fan Engagement responsibilities will include, but not limited to the planning, execution of marketing plans and promotions, and budgeting for assigned sports.

• Generates revenue while maintaining a variety of working relationships, and have the ability to communicate marketing information to targeted audiences
• Identifies, advises and collaborates with staff and coaches regarding communication needs and issues; provides options on the type of strategy to use with marketing plans and gauges their potential effectiveness.
• Contributes to Appalachian State Athletics department community relations. To include but not limited to: enhancement of campus and community relations, athletic department integration with colleges, and student population
• Consults with and determines marketing, ticketing, coaching staff, corporate sponsorships, and athletic communications to determine needs and parameters. Plans and manages multi-faceted and specialized projects. Conceptualizes and creates marketing strategies as they relate to the assigned sports and marketing department from creation through delivery.
• Assists with efforts to increase engagement and attendance with undergraduate and graduate students in the University at all athletic events.

Duties and Responsibilities as it relates to Marketing:

• Creates a comprehensive marketing strategy and activation efforts for assigned sports that include strategic placement of promotions, creation of in-game elements to increase in-game experience, and in collaboration with Learfield fulfillment of sponsor-related promotions
• Implements communication meetings with coaching staff, team operations, sports information, and event management for execution of promotions, and game day. This will happen in advance of Pre-Season play, and throughout the season at the coach’s discretion.
• Progress season and single-game ticket strategies with the ticket office. This includes year-long ticket sales timeline, and the evolution of new and creative ticket initiatives that aid in the achievement of revenue goals.

Other duties as assigned | | Type of Position | Full Time Position | | Staff/Non-Faculty | Staff/Non-Faculty | | Appointment Type | 1.0 | | Work Schedule/Hours | Hours for this position vary according to events. Some night and weekend work required. | | Number of Hours Per Week | 40 | | Number of Months Per Year | 12 | | Mandatory Staff | No | | Suggested Salary Range | $40,000-$50,000 | | Physical Demands of Position |
Typical physical demands of a professional position within the university office area. All duties are to be performed with or without reasonable accommodation. |

Posting Details Information

| Posting Date | 07/22/2024 | | Closing Date | 08/05/2024 | | Open Until Filled | No | | Evaluation of Applications Begins | 08/06/2024 | | Proposed Date of Hire | 08/19/2024 | | Special Instructions to Applicants |
Please attach required documents:

• Cover Letter
• Resume
• List a minimum of 3 professional references in the application or attach a List of References with Contact Information | | Search Chair Name | Kelsey Tolbert | | Search Chair Email | tolbertk@appstate.edu | | Quick Link | https://appstate.peopleadmin.com/post... | | Posting Number | 201501477P |

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents 1. Resume 2. Cover Letter / Letter of Interest Optional Documents 1. List of References with Contact Information

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