Lubbock

Assistant Director, Promotions & Fan Engagement

38052BR

Promo and Fan Engagement

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Lubbock

Assistant Director, Promotions & Fan Engagement

38052BR

Promo and Fan Engagement

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Position Description

Assistant in the planning and development of various daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

Texas Tech Athletics has a commitment to serving and working with diverse populations and demonstrated alignment with the University’s strategic priorities and values-based culture.

Major/Essential Functions

• Direct oversight of the Promotions and Fan Engagement efforts for Texas Tech Women’s Basketball, Baseball, Men’s and Women’s Track & Field, and other sports as assigned:
  • Create, implement, and analyze marketing plans for Texas Tech Women’s Basketball, Baseball, Men’s and Women’s Track & Field
  • Write and distribute game scripts for Texas Tech Women’s Basketball, Baseball, Men’s and Women’s Track & Field
  • Manage the execution of the game scripts for Texas Tech Women’s Basketball, Baseball, Men’s and Women’s Track & Field and serve as the point person for game production
  • Assist with the development of promotional materials, promotional giveaway items, social media content, and video board content
  • Coordinate efforts with external operations staff, Red Raider Sports Properties, coaching staffs, the Texas Tech Spirit Program, and Goin’ Band to ensure success and maximize fan engagement opportunities
  • Collaborate with Red Raider Sports Properties to fulfill revenue-generating sponsored promotions while also creating a fan-engaging atmosphere
• Assist with the creation of advertising content:
  • Women’s Basketball: emails, social media, in-venue signage, radio, billboards, and digital
  • Baseball: emails, social media, in-venue signage, and radio
  • Men’s and Women’s Track & Field: emails, social media, and in-venue signage
• Serve as the on-field and on-court promotions assistant at Football and Men’s Basketball games
• Assist with coordinating various student outreach initiatives on campus
• Assist with scheduling the national anthem and in-game host talent for respective sports
• Collaborate with team members to develop new marketing ideas
• Assist with execution at various Texas Tech Athletics events as needed
• Perform other job duties and any other responsibilities as assigned by the Assistant Athletics Director of Promotions & Fan Engagement
• Comply with all NCAA, Big 12 Conference, and Texas Tech University rules, regulations, and policies

Required Qualifications

Bachelor's degree in a related field plus one (1) year related experience; OR a combination of related education and/or experience to equal five (5) years.

Preferred Qualifications

• Bachelor’s Degree in Sports Management, Marketing, or a related field
• Two years of marketing experience at a collegiate or professional level (Post-Graduate Internship/Internships count)
• Proficient in Microsoft Office Suite and Adobe Photoshop
• Excellent customer service, problem-solving, and communication (written, verbal, interpersonal) skills
• Ability to excel in a dynamic, fast-paced, deadline-oriented environment
• Ability to work independently and as part of a collaborative team.
• Ability to multi-task effectively and meet deadlines
• Ability to work a flexible schedule that could include mornings, nights, weekends, and holidays in order to complete assigned tasks

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Hourly

Minimum Hire Rate

19.21

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Other

Schedule Details

Varies based on season.

Grant Funded?

No

Job Group

Athletic Professionals

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.

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