Assistant Director, Social Media (Women's Basketball)

Job Description

TheAssistant Director,SocialMedia,Women’sBasketballisapartoftheAthleticCommunicationsTeam within the Communications and Marketing team at Vanderbilt University and will oversee the social media and content creation focused on Vanderbilt Women’s Basketball. This role collaborates closely with team members on the Athletics Communications staff, Women’s Basketball staff, and other stakeholders to ensure effective content capture, distribution, and alignment with broader organizational goals and strategies. With a focus on adaptability and innovation, The Assistant Director, Social Media, Women’s Basketball is a key player in enhancing storytelling and engagement across multiple platforms. This position collaborates closely with the Associate Director for Women’s Basketball media relations and internal and external partners.

Reporting directly to the Assistant Athletics Director for Social Media and Creative Content, this role is responsible for the creation and distribution of engaging social media content, tracking issues and monitoring results with a focus on Vanderbilt Women’s Basketball.This role requires frequent work duringnightsandweekendsaswellassomeholidays. Thisrolealsorequirestheabilitytoreporttowork in person on the Vanderbilt University campus, attend games (home and away; travel required), and assist with special events. Thispositiondoesnothavesupervisoryresponsibility; thispositionreportsdirectlytotheAssistant Athletics Director for Social Media and Creative Content .

TheAthleticCommunicationsteamdesignsandexecutesintegratedcommunicationsstrategiesto protectandenhanceVanderbilt’slocal,national,andinternationalreputation,andpositionstheuniversity as one of the world’s leading academic research institutions and home to competitive, Division I collegiate athleticsthroughthedistributionofcompellingcontentacrossavariety of digitalandtraditional channels.

Job Description

TheAssistant Director,SocialMedia,Women’sBasketballisapartoftheAthleticCommunicationsTeam within the Communications and Marketing team at Vanderbilt University and will oversee the social media and content creation focused on Vanderbilt Women’s Basketball. This role collaborates closely with team members on the Athletics Communications staff, Women’s Basketball staff, and other stakeholders to ensure effective content capture, distribution, and alignment with broader organizational goals and strategies. With a focus on adaptability and innovation, The Assistant Director, Social Media, Women’s Basketball is a key player in enhancing storytelling and engagement across multiple platforms. This position collaborates closely with the Associate Director for Women’s Basketball media relations and internal and external partners.

Reporting directly to the Assistant Athletics Director for Social Media and Creative Content, this role is responsible for the creation and distribution of engaging social media content, tracking issues and monitoring results with a focus on Vanderbilt Women’s Basketball.This role requires frequent work duringnightsandweekendsaswellassomeholidays. Thisrolealsorequirestheabilitytoreporttowork in person on the Vanderbilt University campus, attend games (home and away; travel required), and assist with special events. Thispositiondoesnothavesupervisoryresponsibility; thispositionreportsdirectlytotheAssistant Athletics Director for Social Media and Creative Content .

TheAthleticCommunicationsteamdesignsandexecutesintegratedcommunicationsstrategiesto protectandenhanceVanderbilt’slocal,national,andinternationalreputation,andpositionstheuniversity as one of the world’s leading academic research institutions and home to competitive, Division I collegiate athleticsthroughthedistributionofcompellingcontentacrossavariety of digitalandtraditional channels.

TheCommunicationsandMarketingteamatVanderbiltisadynamicanddeeplycollaborativegroup.The division, with all of its departments and sub-teams, serves as the institution-wide center of excellence for communications and marketing, developing and executing strategies that inform, engage, and inspire others to participate in Vanderbilt University’s global academic and research mission. The division is a key strategic adviser and partner for other divisions in the university, providing comprehensive plans and thoughtful analysis of messaging opportunities and constraints. The Communications and Marketing team continuously seeks innovative solutions to new and emerging challenges in order to deliver results at scale to advance the larger mission, values and priorities of the university.

Duties and Responsibilities:

• Working closely with the Assistant Athletics Director for Social Media and Creative Content, executestheteam’sdigitalcontentstrategy,includingday-to-dayoperationandmanagementof VanderbiltUniversityAthletics’prioritysocialmediaplatformswithafocusonWomen’s Basketball.
• CreateanddevelopengagingandrelevantcontentacrossVanderbiltWomen’sBasketballsocial media accounts.
• Work closely with marketing, visual media, graphic design, brand engagement, and other departmentsonintegratedmarketingcampaigns,includingeffortsaroundfanengagement,brand awareness, advertising, and more; manage relationships with outside partners such as IMG and Fanatics as they pertain to social media.
• Use the latest social media measuring and monitoring tools to analyze data and recommend tacticalchanges,includingoverseeingthetimelyandthoroughdeliveryofreportsandmetricsas needed.
• Along with the Assistant Athletics Director for Social Media and Creative Content, track issues and risks via social media monitoring tools, as well as handle sensitive and/or highly visible issues, requiring a high degree of discretion and sound judgment. Coordinate 24/7/365 social mediamonitoringandresponses,thisresponsibilityrotatesonascheduleandmayinclude nights and weekends.
• Stay abreast of emerging social media trends and platforms and make recommendations to leadershiptoadjuststrategiesandtacticsasappropriate.Communicateeffectivelyabouttherole social media plays in the larger communications plan for a department, school, university, team, and brand.
• Communicate and collaborate effectively with a wide range of audiences—including faculty, students, leadership, staff, alumni, suppliers, fans, and agencies thinking creatively and pragmaticallywithawillingnesstoconsidermanyoptions,problemsolveandtakedirectivesas necessary.
• Efficientlyandeffectivelymanagemultiple,complex,andresults-orientedprojectswithquickturn- around requirements.
• Demonstrateunderstandingoftheuniversity’smission,values,goalsandprioritiesandanability to ensure that all are considered in developing communications strategies.
• Demonstrateacommitmenttoequity,diversity,andinclusionandtheimportanceofequityasan organizational operating principle.
• Work outside of normal business hours, including evenings/nights/weekends as needed for the completion of job responsibilities. Travel is a part of this position; this includes overnight stays dependingonteamanddepartmentneeds(includingSECconference,NCAATournament,and special events).
• PerformotherdutiesasassignedbytheViceChancellorofCommunicationsandMarketing,the Vice Chancellor for Athletics and University Affairs and Athletic Director, and the Assistant Vice Chancellor for Athletics Communications and Senior Associate Athletic Director.
• Thinkcreativelyandpragmaticallywithawillingnesstoconsidermanyoptions,problemsolveand take directives as necessary.

Qualifications

• Abachelor’sdegreeincommunications,publicrelations,marketingorrelatedfieldisnecessary.
• At least3yearsofexperiencein,socialmediamanagement, content creationorrelatedfield,with a track record of success in online communications, is necessary.
• Experienceinsocialmediastrategyincludingcontentplanning,contentcreation,publishing,data reporting, and day-to-day social media management is necessary.
• Strongwrittenandverbalcommunicationskillsarenecessary.
• ProvenexpertiseinusingAdobeCreativeSuiteforphotoandvideoeditingisstronglypreferred.
• Basicknowledgetophotographyandvideographyisstronglypreferred.
• FamiliaritywithSonyequipmentispreferred.
• Experienceworkingwithcollegiateorprofessionalathleticsispreferred.
• Exceptionalflexibilityandadaptabilityinrapidlychangingenvironments.
• Abilitytoworkcollaborativelyinateam-orientedsetting.
• Provenprojectmanagementskills,particularlyinafast-paced,deadline-drivenenvironment.
• Akeenunderstandingofcurrenttrendsinsocialmediaandcontent creation.
• Willingnesstopivotstrategiesandtaskstomeetevolvingteamgoals.

As conditions of employment, individuals have an affirmative obligation to cooperate fully with the institution, SEC, and NCAA infractions processes. An individual who is found in violation of NCAA regulations shall be subject to disciplinary or corrective action by the institution, SEC, and/or NCAA as setforthintheprovisionsoftheNCAAinfractionsprocess, uptoandincludingsuspensionwithoutpayor termination of employment. Additionally, individuals receiving athletically related income or benefits from a source outside the institution (e.g., income from endorsement or consultation contracts with apparel companies, equipment manufacturers, television and radio programs; income from ownership, control or management of a foundation, organization, or other entities; etc.) must report such earnings (other than cash or cash equivalents if the total amount received is $600 or less) to the chancellor on an annual basis.

Commitment to Equity, Diversity, and Inclusion

At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.

Vanderbilt University is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.

Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.