Assistant Vice President, Marketing & Communications
EXPIRED

Florida Gulf Coast University

Fort Myers, FL

Posted Apr 01, 2024

Expired Date: May 14, 2024

About the Job
Florida Gulf Coast University
Athletic Director
Conference
ASUN (DI)
Salary expectation
Unknown
Minimum Yrs Exp
Unknown
Work type
Full-time
Job Description

Job Summary

The Assistant Vice President, Marketing and Web Development provides vision and leadership for the University's brand awareness, donor engagement and athletics marketing campaigns and the web strategy for FGCU. Leads a high-achieving and collaborative marketing team that develops and executes traditional and digital campaigns, website and web content development, digital graphics and search engine optimization (SEO). Leads the FGCU website (and other ancillary sites) improvement strategy and day-to-day operations and maintenance. Collaborates with campus constituents to facilitate multi-channel marketing strategies to meet brand enhancement goals. Provides strategic leadership and management of university-level, college, school and department-level and athletics marketing campaigns. Helps build FGCU's reputation as a leading public university in Florida and the Southeast United States. Develops strategies that leverage marketing, advertising and branding across a variety of communications platforms. Works closely with Associate Vice President of Marketing and Communications, the UMC team and University leaders to create large-scale, overarching marketing efforts that support enhanced brand recognition.

FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description

Department History

Florida Gulf Coast University Communications 2024–2025

Person Role

Ryan Field

Assistant Director, Athletics Communications

Terrisa Mark

Assistant Director, Athletics Communications (MSO, MXC, WXC, BVB, WTEN)

Shane Harvell

Assistant Director, Athletics Communications (WSOC, MGO, WGO, WBB)

Florida Gulf Coast University Marketing 2024–2025

Person Role

Shane Pellegrine

Assistant Director of Marketing and Promotions

Florida Gulf Coast University Communications 2023–2024

Person Role

Kyle McCurry

Assistant Vice President, University Communications

Shane Harvell

Assistant Director, Athletics Communications (WSOC, MGO, WGO, WBB)

Terrisa Mark

Assistant Director, Athletics Communications (MSO, MXC, WXC, BVB, WTEN)

Florida Gulf Coast University Marketing 2023–2024

Person Role

Kyle McCurry

Assistant Vice President, University Communications

Trish Lorino

Assistant Vice President, University Marketing

Shane Pellegrine

Assistant Director of Marketing and Promotions

Florida Gulf Coast University Communications 2022–2023

Person Role

David Wasson

Director - Communications (MBB / BASE)

Terrisa Mark

Assistant Director of Athletics Communications (WBB / MSOC / XC / BVB)

Donya Salman

Assistant Director of Graphic Design & Digital Media

Shane Harvell

Assistant Director of Athletics Communications (SB/WTEN)

Florida Gulf Coast University Marketing 2022–2023

Person Role

Denise Da Silveira

Associate AD for Fan Engagement & Brand Management

Shane Pellegrine

Assistant Director of Marketing and Promotions

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