Assoc. AD, NIL & Digital

EXPIRED

Current Employees:

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The Assoc. Athletic Director oversees the athletic department along with the Athletic Director and manages different parts of the department. The incumbent interacts with the public, visitors, service vendors, community and with government and business leaders.

CORE JOB FUNCTIONS

Current Employees:

If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review this tip sheet.

The Assoc. Athletic Director oversees the athletic department along with the Athletic Director and manages different parts of the department. The incumbent interacts with the public, visitors, service vendors, community and with government and business leaders.

CORE JOB FUNCTIONS

• Manages planning and delivery of administrative support to all areas of intercollegiate athletics.
• Analyzes issues and evaluates systems and procedures. Hires, evaluates and supervises personnel.
• Manages business relationships and/or processes, working with internal and external constituencies.
• Oversees and administers budgets.
• Keeps up to date with policies and complies with NCAA, Conference and Institutional rules and regulations.
• Creates, manages, and promotes events, coordinating facilities and interacting with the media.
• Develops schedules, reserves travel and securing hotels and recruits student-athletes and staff.
• Consults with on and off-campus colleagues.
• Represents the department on committees and at various institutional, conference and national events.
• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures.
• Ensures employees are trained on controls within the function and on University policy and procedures.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS

Education:

Bachelor’s degree in relevant field

Certification and Licensing:

Not Applicable

Experience:

Minimum 6 years of relevant experience

Knowledge, Skills and Attitudes:

• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals and objectives that support the strategic plan.
• Ability to effectively plan, delegate and/or supervise the work of others.
• Ability to analyze, organize and prioritize work under pressure while meeting deadlines.
• Ability to process and handle confidential information with discretion.

DEPARTMENT ADDENDUM

Department Specific Functions

Working Title: Assoc. AD, NIL & Digital

This digital and social media professional manages the social media and video team, provides creative vision and direction for all social media accounts and establishes an overall digital strategy that ignites all revenue streams. This position will oversee the team that runs 18 sports and the main account. This role will also be responsible for the build-out of a student athlete brand development strategy and student athlete brand development enhancement schedule that educates and excites students regarding their future within the name, image and likeness space.

The Associate Athletic Director, NIL and Digital will assist with all aspects of the Miami Hurricanes social media execution for both organic and revenue-driving strategy and will also play a pivotal role in the overall growth of YouTube and TikTok channels. The ideal candidate is energized by pop culture and possesses an uncanny ability to ideate engaging content and lead a team toward execution.

JOB FUNCTIONS

• Experience in creating compelling social media strategies in accordance with the departmental tone and voice.
• Plays a critical role in asset tracking for sponsorship obligations, monitors performance and educates partnerships team on new opportunities.
• Responsible for the ideation and implementation of a student athlete brand development strategy that ultimately allows for student athletes to fully explore their potential within the Name, Image and Likeness space
• Will partner with Student Athlete Development team on NIL-related education, initiatives and calendared trainings
• Optimizes content for each social platform in terms of sizing, relevance, and timing
• Maintains relationship to all platform stakeholders and shepherds the integration of social analytics into a consistent reporting cadence
• Works with the broader content team to create unique content around key initiatives and as events unfold in real-time, and project-manages social-specific asset creation
• Works with head of marketing to creatively promote all revenue-generating events and free on-campus events
• Maintains quality control procedures and ensures all copy is fact-checked and images are brand appropriate while adhering to brand standards and established voice across platforms
• Keeps a close eye on emerging trends and content while bringing new ideas to the table.

The above statements are intended to describe the general nature and primary responsibilities of this job classification. Specific duties and tasks may vary based upon departmental needs. Other duties may be assigned to the above consistent with the knowledge, skills, and abilities required for the job. This a job profile description and not all duties may be assigned to a specific position in each individual department.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time

Employee Type:

Staff

Pay Grade:

A13