Assoc Athletic Director for Strategic Comm

Position Description:

Merrimack College seeks an experienced and innovative Associate Athletic Director for Strategic Communications to lead the Athletics Strategic Communications Office. This position is responsible for developing and executing a comprehensive communications and content strategy that effectively tells the story of Merrimack Athletics through modern and traditional platforms. The successful candidate will elevate the visibility of Merrimack’s 28 varsity sports, enhance engagement with diverse audiences, and uphold the College’s brand and values through creative storytelling and strategic messaging.

Responsibilities:

• Leadership & Strategy

• Content Creation & Storytelling

• Digital & Social Media Management

• Sports Information & Media Relations

Qualifications:

• Bachelor’s degree in communications, journalism, marketing, sports management, or a related field (Master’s preferred).

• Minimum of 5 years of experience in athletics communications, sports information, or digital media.

Position Description:

Merrimack College seeks an experienced and innovative Associate Athletic Director for Strategic Communications to lead the Athletics Strategic Communications Office. This position is responsible for developing and executing a comprehensive communications and content strategy that effectively tells the story of Merrimack Athletics through modern and traditional platforms. The successful candidate will elevate the visibility of Merrimack’s 28 varsity sports, enhance engagement with diverse audiences, and uphold the College’s brand and values through creative storytelling and strategic messaging.

Responsibilities:

• Leadership & Strategy

• Content Creation & Storytelling

• Digital & Social Media Management

• Sports Information & Media Relations

Qualifications:

• Bachelor’s degree in communications, journalism, marketing, sports management, or a related field (Master’s preferred).

• Minimum of 5 years of experience in athletics communications, sports information, or digital media.

• Demonstrated success in developing and executing digital content strategies.

• Strong writing, editing, and storytelling skills with the ability to tailor content for multiple audiences.

• Proficiency in social media platforms, content management systems, Adobe Creative Suite, and statistical software (e.g., NCAA Live Stats, StatCrew).

• Ability to manage multiple projects, meet tight deadlines, and work flexible hours, including nights and weekends.

• Commitment to Merrimack College’s mission and the values of intercollegiate athletics.

Preferred Skills:

• Experience managing staff or student workers.

• Familiarity with photography, videography, and live streaming.

• Knowledge of NCAA Division I rules and media best practices.

Application Materials Should Include:

• Resume

• Cover letter stating motivation and interest in the position, citing experience relevant to the qualifications and including experience with, and commitment to, our Catholic Augustinian mission and our values.

This position is subject to the successful completion of a criminal background check. 

Statement on Our Mission

Merrimack College is a Catholic Augustinian institution of higher education committed to building an accepting and respectful community. Our mission is to enlighten minds, engage hearts and empower lives and is inspired by our Catholic faith and the Augustinian tradition of seeking truth through inquiry and dialogue.  

Merrimack College seeks candidates who understand, respect, and can contribute to Merrimack’s Catholic and Augustinian mission. All candidates should describe in their application how they will foster a culture that supports our mission.

About Merrimack College

The only Catholic, Augustinian institution of higher education in New England, Merrimack College is a private, independent, coeducational institution with more than 4,100 undergraduate, 2,500 graduate students and 50 doctoral students from 48 states and 63 countries. The College features more than 160 career-focused undergraduate, professional and graduate programs, all taught by exceptional faculty who are passionate about their subject and student success. The College has six schools: arts and sciences, engineering and computational sciences, nursing and health sciences, education and social policy, the Girard school of business and the graduate school of counseling and social work. The College’s suburban 220-acre campus is just north of Boston in North Andover, Massachusetts. Merrimack is a Master’s Colleges and Universities/Larger Programs (M1) institution in the Carnegie Classification of Institutions of Higher Education. Merrimack is one of the fastest growing educational institutions in the country and has steadily climbed up in the U.S. News & World Report’s ranking of Best Colleges, ranking 38th in the Regional Universities North category in 2026. Merrimack is a NCAA Division I athletic institution.

Merrimack College is an Equal Opportunity Employer.

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