Associate AD, Revenue Generation & Membership Development

Job Summary/Basic Function:

The Associate Athletic Director, Revenue Generation and Membership Development, is responsible for the strategic leadership, management, and oversight of key revenue generation initiatives for the Department of Intercollegiate Athletics. Using a data-driven approach, the person in this position will enhance areas of revenue generation and lead out the execution of the comprehensive revenue generation pillar of the What’s Next 2.0 strategic initiative and any subsequent revenue generation strategic plans. The position will oversee ticket sales and operations, data and analytics, secondary ticket partnerships, annual fund strategy and membership development, premium seating and parking, special events, and innovative business initiatives and partnerships. The person in this role serves as a member of the Athletics Department’s senior leadership team and works collaboratively across external units to maximize revenue growth, fan engagement, Bronco Athletic Association member participation, and long-term financial sustainability for Boise State Athletics.

Department Overview:

We believe that Boise State Athletics connects our community, propels our university to greater heights, and changes the lives of student-athletes as they prepare to change the world. We believe in BLUE.

Level Scope:

Manages a large team typically consisting of both experienced professionals and subordinate Managers. Focuses on tactical and operational plans with short to mid term focus; significant responsibility to achieve broadly stated goals through subordinate Managers. Determines objectives, directs programs, develops strategies and policies, manages human, financial and physical resources and functions with a high degree of autonomy. Requires broad management and leadership knowledge to lead a project or program teams in one dept/job family. Proactively assesses risk to establish systems and procedures to protect organizational assets. Determines campus strategies for a program with campus wide impact.

Essential Functions:

● Lead and develop strategic and creative revenue-generation initiatives for Boise State Athletics.
● Lead and manage staff members within our Bronco Athletic Association (BAA), athletics ticket sales team, and athletic ticket operations teams, fostering a collaborative, innovative, and high-performing culture focused on the annual fund, customer service, and membership development.
● Work in conjunction with our major gifts and sports & entertainment teams to be a partner in executing initiatives for the entire department.
● Oversee athletic ticket sales and ticket operations to create a data-driven approach to sales and retention strategies, pricing, and inventory management.

Job Summary/Basic Function:

The Associate Athletic Director, Revenue Generation and Membership Development, is responsible for the strategic leadership, management, and oversight of key revenue generation initiatives for the Department of Intercollegiate Athletics. Using a data-driven approach, the person in this position will enhance areas of revenue generation and lead out the execution of the comprehensive revenue generation pillar of the What’s Next 2.0 strategic initiative and any subsequent revenue generation strategic plans. The position will oversee ticket sales and operations, data and analytics, secondary ticket partnerships, annual fund strategy and membership development, premium seating and parking, special events, and innovative business initiatives and partnerships. The person in this role serves as a member of the Athletics Department’s senior leadership team and works collaboratively across external units to maximize revenue growth, fan engagement, Bronco Athletic Association member participation, and long-term financial sustainability for Boise State Athletics.

Department Overview:

We believe that Boise State Athletics connects our community, propels our university to greater heights, and changes the lives of student-athletes as they prepare to change the world. We believe in BLUE.

Level Scope:

Manages a large team typically consisting of both experienced professionals and subordinate Managers. Focuses on tactical and operational plans with short to mid term focus; significant responsibility to achieve broadly stated goals through subordinate Managers. Determines objectives, directs programs, develops strategies and policies, manages human, financial and physical resources and functions with a high degree of autonomy. Requires broad management and leadership knowledge to lead a project or program teams in one dept/job family. Proactively assesses risk to establish systems and procedures to protect organizational assets. Determines campus strategies for a program with campus wide impact.

Essential Functions:

● Lead and develop strategic and creative revenue-generation initiatives for Boise State Athletics.
● Lead and manage staff members within our Bronco Athletic Association (BAA), athletics ticket sales team, and athletic ticket operations teams, fostering a collaborative, innovative, and high-performing culture focused on the annual fund, customer service, and membership development.
● Work in conjunction with our major gifts and sports & entertainment teams to be a partner in executing initiatives for the entire department.
● Oversee athletic ticket sales and ticket operations to create a data-driven approach to sales and retention strategies, pricing, and inventory management.
● Oversee the integration and alignment of ticket operations and Bronco Athletic Association membership development to maximize customer engagement, donor retention, and revenue growth opportunities.
● Develop, manage, and execute multi-year revenue-generation strategies with a primary focus on football and men’s basketball while identifying growth opportunities across all sports programs.
● Demonstrate a tenacity and determination to identify, cultivate, and achieve new and non-traditional revenue opportunities to drive new revenue to the athletics department in traditional, creative, and innovative ways.
● Build adaptable and innovative sales funnels designed to capitalize on marketing strategies, premium seating opportunities, special events, and fan engagement initiatives.
● Work collaboratively with marketing, communications, creative services, sponsorship, and external relations units to maximize integrated revenue and fan engagement strategies.
● Partner with the foundation for Bronco Athletic Growth Solutions, including being an Ad Hoc committee member to the Board, as delegated.
● Maintain knowledge of department ticketing software (e.g. Ticketmaster) and external systems while serving as liaison between Boise State Athletics and ticketing service providers.
● Evaluate all policies and procedures for relevance and updates to ensure compliance with University, Conference, State, Federal, and NCAA regulations.
● Effectively manage and develop younger team members while serving as a strong recruiter and talent developer within the department.
● Oversee all aspects of ticketing sales and operations for postseason events, championships, bowl games, and special events in Boise or remote locations.
● Interact and collaborate with University departments and external partners to maximize operational effectiveness and identify new business opportunities.
● Manage escalated customer service and donor relations issues as needed.
● Prepare various financial reports, projections, and analyses while tracking revenue trends and making strategic recommendations based on findings
● Serve as a member of the Athletics Department Senior Staff Team.
● Serve as Sport Program Administrator for a to-be-determined program.
● May perform other duties as assigned.

Knowledge, Skills, Abilities:

● Knowledge of NCAA rules and the evolving collegiate athletics landscape.
● Experience and understanding of revenue generation, ticket sales, premium seating, donor services, and external operations.
● Ability to manage, organize, motivate, and develop staff in a fast-paced environment with a focus on strong customer service and membership development.
● Knowledge of current business issues and emerging trends impacting college athletics.
● Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing innovative strategies and procedures.
● Ability to develop and execute creative revenue-generation plans, programs, and initiatives.
● Entrepreneurial mindset with the ability to build and grow novel business and revenue opportunities.
● Outstanding communication and interpersonal skills to work effectively with various individuals within the community.
● Ability to foster a collaborative and innovative work environment.
● Demonstrated curiosity, creativity, adaptability, and a “What’s Next” mentality.
● Experience working collaboratively across sales, marketing, development, and fan engagement units.

Minimum Qualifications:

Bachelor’s degree plus 8 years of professional experience, including 3 years of managerial experience.

Preferred Qualifications:

● Eight (8) years of experience working in collegiate athletics.
● Sales management experience working with a professional sports organization or within college athletics.
● Supervisory experience with a proven record of building and leading high-performing teams.
● Demonstrated success in revenue generation and developing innovative business strategies.
● Experience overseeing premium seating, annual giving, donor services, or external operations functions.
● Experience developing alternative revenue streams and entrepreneurial business initiatives.
● Demonstrated understanding of evolving trends within collegiate athletics, including media rights, NIL, and commercial partnerships.
● Experience working collaboratively across sales, marketing, development, and fan engagement units.

Salary and Benefits:

Salary starts at $90,000 annually and is commensurate with experience. Boise State University provides a best-in-class benefits package, including (but not limited to):

• 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 10.76% University contribution to your ORP retirement fund (Professional and Faculty employees)
• 11.96% University contribution to your PERSI retirement fund (Classified employees)
• Excellent medical, dental and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses and their dependents
• See our full benefits page for more information!

Required Application Materials:

Resume, Cover Letter, and Three References.

About Us:

Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We’re a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We’re building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho’s Treasure Valley at https://www.boisestate.edu/about/

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