Associate Athletic Director Marketing

This position oversees the strategic development, implementation, and activation of sports marketing campaigns of all fourteen (14) sponsored sports with specific emphasis on men’s basketball and women’s basketball. It manages the organizational branding towards the achievement of visibility, relevance and revenue goals / objectives. With oversight of select staff, and serving as a negotiator of media objectives, this position will be accountable for the marketing and fan development strategies of advertising, media promotions, website content, social media, and extended game-day events, including management and execution of timelines and activities affiliated with athletics’ events. Working with Communications, Development office and Ticket Sales offices, as well as external constituencies, this position will actively analyze the results of materials, programming and events relative to campaign and branding goals / objectives.

Duties and Responsibilities:

1. Develop and implement strategic marketing campaigns for all 14 varsity sports.
   • Serve as the game day event marketer for all varsity athletic programs as well as for all athletic related special events.
   

This position oversees the strategic development, implementation, and activation of sports marketing campaigns of all fourteen (14) sponsored sports with specific emphasis on men’s basketball and women’s basketball. It manages the organizational branding towards the achievement of visibility, relevance and revenue goals / objectives. With oversight of select staff, and serving as a negotiator of media objectives, this position will be accountable for the marketing and fan development strategies of advertising, media promotions, website content, social media, and extended game-day events, including management and execution of timelines and activities affiliated with athletics’ events. Working with Communications, Development office and Ticket Sales offices, as well as external constituencies, this position will actively analyze the results of materials, programming and events relative to campaign and branding goals / objectives.

Duties and Responsibilities:

1. Develop and implement strategic marketing campaigns for all 14 varsity sports.
   • Serve as the game day event marketer for all varsity athletic programs as well as for all athletic related special events.
   Apply Now
   
   • Promote a positive image for Intercollegiate Athletics, maintain and increase ticket sales and create, implement and execute various game day promotions
   • Responsible for planning and implementing promotions to improve fan attendance and fan interaction at all home events, including pre-game and halftime shows

2. Develop fan strategies for advertising, promotions, website and social media
   • On-campus grassroots initiatives focused on faculty/staff and students including but not limited to Pirate Pride initiatives
   • Create comprehensive social media content that utilizes marketing techniques to increase visibility, membership and traffic across all social media platforms
   • Monitor trends in social media tools, trends and applications and appropriately apply the knowledge to increasing the use of social media
   • Develop and prepare video board scripts designed to deliver a professional, entertaining production
   • Manage the department's kid's club (Jr. Pirates) including membership management, content for correspondence and develop and implement programming for membership
   • Serve as the event manager for community charitable outreach initiatives
   • Liaison with South Orange village, university departments, and student organizations

3.Work with external constituents on the implementation of initiatives related to the promotion and support of Seton Hall Athletics
• Arena partnership (Prudential Center)
• Media partnerships (Outside ad agency to create and organize men’s basketball advertising campaigns)
• Marketing partnerships (Learfield Sports Marketing)

1. Oversee and manage the University and Athletic Department’s trademarks and logos
   o Review and approve submissions of licensing requests from outside vendors
   o Work with the University PR and Marketing department to maintain and promote the University’s brand and image
   o Act as the liaison between Learfield Licensing Partners and the Athletics Department
   o Track budget for licensing revenues

2. Oversee the pep band, and the cheerleading squad and University mascot

Required Qualifications:

Bachelor’s degree

Desired Qualifications:

1-3 years experience in marketing or college athletics.

valid driver’s license

Salary Grade:

AD150 - Administrative

Exempt/Nonexempt: Exempt

Physical Demands: General Office Environment

Special Instructions to Applicants:

Seton Hall University is committed to programs of Equal Employment Opportunity (EEO) and the principles of affirmative action.