Associate Athletics Director for External Affairs

Description

Summary:
Lead the Department of Athletics marketing, sales, tickets, and communications teams and services. Drive engagement, attendance, revenue, and brand initiatives while serving as a member of the department's Executive Leadership Team.

Examples of Duties

Essential Duties and Responsibilities :
Marketing, Sales, and Strategic Communications:

• Provide the strategic direction and oversight necessary to build and ignite the AAMU fan base.
• Provide the strategic direction and oversight necessary to ensure amazing fan experiences.
• Provide the leadership and oversight necessary to ensure a strong culture of extraordinary customer service throughout all departments.
• Provide the leadership and oversight necessary to ensure effective collaboration and the integration of services among all external units, including the development office.
• Develop comprehensive marketing plans for all AAMU teams.
• Develop and implement season ticket, individual, and group sales campaigns.
• Serve as the Athletics Department's brand steward and provide the strategic direction and leadership necessary to ensure adherence to brand standards.

Description

Summary:
Lead the Department of Athletics marketing, sales, tickets, and communications teams and services. Drive engagement, attendance, revenue, and brand initiatives while serving as a member of the department's Executive Leadership Team.

Examples of Duties

Essential Duties and Responsibilities :
Marketing, Sales, and Strategic Communications:

• Provide the strategic direction and oversight necessary to build and ignite the AAMU fan base.
• Provide the strategic direction and oversight necessary to ensure amazing fan experiences.
• Provide the leadership and oversight necessary to ensure a strong culture of extraordinary customer service throughout all departments.
• Provide the leadership and oversight necessary to ensure effective collaboration and the integration of services among all external units, including the development office.
• Develop comprehensive marketing plans for all AAMU teams.
• Develop and implement season ticket, individual, and group sales campaigns.
• Serve as the Athletics Department's brand steward and provide the strategic direction and leadership necessary to ensure adherence to brand standards.
• Identify, adopt, and apply best practices in social, digital, and other emerging platforms necessary to tell the story of AAMU Athletics.

Resources Development: Corporate Partnership, Multimedia, Licensing:

• Provide the leadership, strategic direction, and oversight necessary to drive and increase corporate partnership, broadcast, and multimedia revenue streams.
• Provide the leadership, strategic direction, and oversight necessary to drive and increase licensing, merchandising, and related revenue streams (in collaboration with the university's Office of Advancement, Marketing, and Strategic Partnerships).
• Develop corporate partnership programs and personally lead sales initiatives or serve as the department liaison, collaborating with and providing oversight of the multimedia partner responsible for such programs.

Development:

• Responsible for the identification, cultivation, solicitation and stewardship of current and prospective donors for annual fund, major gift and capital campaign purposes.
• Responsible for managing a portfolio of donors and prospective donors.
• Responsible for the development, organization and execution of select special events.

Program Administration:

• Provide administrative support that facilitates the success of all sports.
• Provide inspirational leadership that engenders the confidence, trust and success of direct-report head coaches.
• Provide inspirational leadership that fosters an environment conducive to a positive student-athlete experience.
• Work closely with each program to facilitate the successful adherence to budget and fundraising goals.
• May monitor, assess, and make recommendations related to gender equity, diversity, student-athlete welfare, and Title IX compliance.

Other duties as assigned:

• Represent and promote the university and the Department of Athletics at appropriate alumni, community, and university functions.
• Serve on campus, NCAA, or SWAC committees when requested or appointed.
• Represent AAMU at conferences and meetings when requested or appropriate.
• Other duties as assigned.

Typical Qualifications

Minimum Position Requirements (including certifications, licenses, etc.):

• Bachelor's Degree required.
• At least five years of related experience is required.

Preferred Qualifications:
A strong understanding of NCAA rules and regulations is preferred.

Supplemental Information

Knowledge, Skills, and Abilities:

• Availability to work long hours, nights, and weekends.
• Willingness to travel to away contests, NCAA events, and SWAC meetings when appropriate and necessary.

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