Associate Director, Digital Marketing
EXPIRED

United States Military Academy at West Point (Army)

West Point, NY

Posted Date: Aug 27, 2024

Expired Date: Dec 06, 2024

QUALIFICATION

  • Salary Expectation
    $50,000-$60,000/yr
  • Years of Experience
    Not provided
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Summary

The Associate Director, Digital Marketing will lead in the creation, execution, and evaluation of email communication and multi-channel marketing campaigns on behalf of Army West Point Athletic Association Inc. (“AWPAA”) under the oversight of the Assistant Athletics Director, Revenue Strategy. This position will execute cross-functional work by managing digital-based marketing campaigns, creating visual assets with an emphasis on graphic design, building relationships with internal and external stakeholders, and delivering results inclusive of revenue generation, fan engagement and customer and donor retention.

Scope of Impact

The scope of impact is medium, as the employee directly affects fans and must work with multiple departments, including Ticket, A Club, Marketing, and External Operations Leaders. This position will interact daily with West Point stakeholders and serve both AWPAA External Operations and the broader Army fanbase. Their role is crucial in ensuring successful initiatives and enhancing fan engagement.

Level of Decision-Making

This position is charged with making both specified and implied decisions in an ever-changing environment. All decisions will be made based on mission requirements, will align with both the AWPAA and United States Military Academy (“USMA”) missions, will be in the best interest of the athletic department, and will adhere to all applicable rules and regulations. The Associate Director, Digital Marketing position will play an integral role in the success of the AWPAA, and the External Operations area(s) in conjunction with the close collaboration of the Assistant Athletics Director, Revenue Strategy.

Success Factors

Success in this position will be evaluated by the Supervisor on the employee’s performance in a variety of areas, including but not limited to Commitment to AWPAA Mission, Vision and Values; and supporting the AWPAA Strategic Plan and Priority Results.

Essential Duties and Responsibilities

Department History

United States Military Academy at West Point (Army) Communications 2024–2025

Person Role

Matt Faulkner

Assistant Athletics Director - Digital & Social Strategies

Eric Szczepinski

Assistant Athletics Director, Athletic Communications

Carrie Johnston

Assistant Director, Athletic Communications

Austin Pert

Assistant Director, Athletic Communications

Mady Salvani

Assistant Director, Research and Special Reports

Conor McCorry

Senior Assistant Director, Athletics Communications

United States Military Academy at West Point (Army) Marketing 2024–2025

Person Role

Jeff Lin

Director, Marketing & Fan Engagement

Rich DeMarco

Associate Athletics Director - Broadcasting and Licensing

Mike Richard

Assistant Athletics Director - Revenue Strategy

Brett Rorie

Assistant Athletics Director - Creative Video

Austin McClain

Assistant Athletics Director, Marketing & Fan Engagement

Jake Bonvie

Associate Director, Digital Marketing

Patrick Johnson

Assistant Director, Marketing & Fan Engagement

United States Military Academy at West Point (Army) Communications 2023–2024

Person Role

Matt Faulkner

Assistant Athletics Director - Digital & Social Strategies

Eric Szczepinski

Assistant Athletics Director, Athletic Communications

Mady Salvani

Assistant Director, Research and Special Reports

Conor McCorry

Senior Assistant Director, Athletics Communications

Alex Funderburke

Assistant Director, Athletic Communications

Emily Swanson

Assistant Director, Athletics Communication

Austin Pert

Assistant Director, Athletic Communications

United States Military Academy at West Point (Army) Marketing 2023–2024

Person Role

Andrew Sahawneh

Sr. Director, Marketing and Fan Engagement

Rich DeMarco

Associate Athletics Director - Broadcasting and Licensing

Mike Richard

Assistant Athletics Director - Revenue Strategy

Brett Rorie

Assistant Athletics Director - Creative Video

Austin McClain

Assistant Athletics Director, Marketing & Fan Engagement

Ethan Lounsbury

Associate Director - Digital Marketing

Patrick Johnson

Assistant Director, Marketing & Fan Engagement

United States Military Academy at West Point (Army) Communications 2022–2023

Person Role

Matt Faulkner

Assistant AD/Digital & Social Strategies

Eric Szczepinski

Director, Athletics Communications (Football, Rifle)

Mady Salvani

Assistant Director/ Director of Research and Special Reports

Conor McCorry

Senior Assistant Director, Athletics Communications

Alex Funderburke

Assistant Director, Athletic Communications

Emily Swanson

Assistant Director, Athletics Communication

Alexis Tomassi

Assistant Director, Athletic Communications

United States Military Academy at West Point (Army) Marketing 2022–2023

Person Role

Rich DeMarco

Associate AD/Broadcasting and Licensing

Mike Richard

Assistant AD/Digital Marketing

Andrew Sahawneh

Sr. Director, Marketing and Fan Engagement

Tim Bautista

Assistant Athletics Director - Marketing & Fan Engagement

Brett Rorie

Assistant Athletics Director - Creative Video

Ethan Lounsbury

Assistant Director - Digital Marketing

Patrick Johnson

Assistant Director, Marketing and Fan Engagement

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