Associate Director of Athletics for Branding & Strategic Initiatives

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Job Title

Associate Director of Athletics for Branding & Strategic Initiatives

Agency

West Texas A&M University

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Job Title

Associate Director of Athletics for Branding & Strategic Initiatives

Agency

West Texas A&M University

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Department

Athletic Administration

Proposed Minimum Salary

$4,830.09 monthly

Job Location

Canyon, Texas

Job Type

Staff

Job Description

The A&M System strives to maintain a competitive, high-quality benefit package to support the health and wellness needs of our workforce. This includes comprehensive health and welfare insurance plans, additional health and lifestyle programs, and optional retirement savings opportunities. Eligible employees will have access to paid leave programs in addition to 13-15 paid holidays each year. For more information regarding the benefit package go to: West Texas A&M University: Human Resources Benefits

General Summary

The Associate Director of Athletics for Branding & Strategic Initiatives proactively grows the WT brand and revenue with in our ticketed sports programs. This position is responsible for devising and executing strategies to drive ticket sales, increase annual giving, improve licensing royalties and manage the overall brand of WT athletics.

Responsibilities:

Oversee the overall branding and licensing program of the athletics department

•    Brand Development:
  •  Develop brand strategies that enhance team visibility and align with organizational goals, to increase market presence.
  • Analyze brand perception and identify opportunities for growth and differentiation within the competitive landscape.
  • Manage brand messaging across all platforms, ensuring consistency and alignment with the overall marketing strategy.
  • Collaborate with marketing team to design and implement promotional materials, merchandise, and advertising campaigns that resonate with target audiences.
  •  Develop guidelines for brand usage to maintain integrity and consistency across all communications and marketing efforts.

Oversee the Buffalo Club annual giving program.

•   Donor Relations:
  • Engage in community outreach efforts to promote the organization’s mission and build relationships with potential donor prospects.
  • Conduct outreach to potential donors, presenting opportunities for sponsorship and partnership that align with organizational goals.
  • Cultivate and maintain relationships with individual donors, corporate sponsors, and philanthropic organizations to support fundraising initiatives.
  •  Develop tailored communication strategies to engage donors and keep them informed about the impact of their contributions on sports programs and initiatives.
  • Liaison with university foundation and assist in developing athletic alumni solicitations.

Supervision of ticket operation, community outreach and hospitality.

• Oversee tickets revenue, suites, club spaces, sales efforts
  • Ability to effectively develop, implement and execute sales plans, while elevating the fan experience
  • Develop and manage a data collection program for prospective customers

Direct collaboration with marketing, game operations, digital marketing and corporate partnerships.

• Marketing:
  • Organize special events, including fan festivals and promotional appearances, to increase community engagement.
  • Coordinate sponsorship activation efforts, ensuring partners receive maximum exposure and engagement during events.
  • Manage in-game fan activities and promotions to enhance the overall game-day experience and engagement levels.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions.  Other duties as assigned.

Necessary Qualifications:

• Bachelor’s degree or equivalent combination of education and experience
• Two (2) years of experience working with NCAA programs or professional teams including Brand Development, Donor Relations, supervisory experience, and marketing
• Must have a valid driver's license and a good driving record;
• Must be able to obtain a State of Texas vehicle operator's license within 30 days of employment;
• Must qualify to operate a vehicle within the TAMUS guidelines.
• Ability to maintain TAMUS approval.
• Knowledge of word processing, spreadsheet, and databased applications.
• Ability to multitask and work cooperatively with others.
• Effective verbal and written communication skills.

Preferred Qualifications:

• Master’s degree
• Six (6) years of experience working with NCAA programs or professional teams
• Knowledge of NCAA regulations

Applicant Instructions:

Please include the following with your application:

• Cover letter
• Resume
• Three references

Please attach all documents in the attachment box at the bottom of the “My Experience” page before continuing through the application.  Please use the “Upload” button to add each document individually. All revisions must be made prior to application submission.  If you need assistance with uploading documents, please contact WTAMU Human Resources at hr@wtamu.edu.

Texas law requires all males age 18 through 25 to be properly registered with the Selective Service System.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer. 

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

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