Associate Director of Creative Media & Branding - Creative Services

University of Florida

Gainesville, FL

Posted Date: Aug 18, 2026

QUALIFICATION

  • Salary Expectation
    Not Provided
  • Years of Experience
    3+ Years
  • Work Type
    Full-time

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Athletic Director
Conference
SEC (DI)
About the Job
Job Description

Job Details

Description

POSITION RESPONSIBILITIES:

The University Athletic Association at the University of Florida is searching for an Associate Director to provide day-to-day creative leadership for Florida Athletics and helps translate the department's brand strategy into consistent, high-quality content across sports, platforms, and campaigns. Reporting to the Director of Creative Media & Branding, this position serves as a working creative who leads projects from concept through delivery, provides creative direction and quality control, and remains an active contributor in design and content development. The position collaborates with leaders and staff across social media, graphic design and branding, photography, creative video, football creative, marketing, communications, sponsorship, ticketing, licensing, recruiting, and NIL creative strategy to ensure work is coordinated, purposeful, audience-aware, and aligned with the Florida Gators brand. This position requires the incumbent to demonstrate sound judgment, initiative, organization, attention to detail, and a commitment to continuous learning and professional growth; have a strong understanding of visual identity systems, typography, layout, image selection, production standards, and design for digital, social, environmental, and print applications; be able to provide creative direction, communicate feedback, collaborate across teams, and build productive relationships with a wide range of partners; work independently and as part of a collaborative team in a fast-paced environment; manage multiple priorities and deadlines effectively; communicate and engage effectively with individuals of diverse cultures, backgrounds, and working styles; and work a non-standard work week that will include nights, weekends, holidays, and overnight travel. This posting will remain open until a qualified candidate is chosen.

MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:

Required Qualifications: Bachelor's Degree in Graphic Design, Visual Communications, Communications, Marketing, Digital Media, or a related field* Three years of progressively responsible experience in creative services, graphic design, content development, brand marketing, or a related field* Valid driver’s license Demonstrated experience leading complex creative projects from concept through delivery and managing multiple priorities in a deadline-driven environment Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and working knowledge of After Effects, Premiere Pro, Acrobat, or comparable creative tools Working knowledge of major social media platforms, platform-specific creative practices, and emerging content trends Preferred Qualifications: Portfolio of integrated creative work that demonstrates strong concept development, brand consistency, and platform-aware execution Experience working in an intercollegiate or professional athletic environment or a creative agency, entertainment, or high-volume brand environment Experience supervising, mentoring, or developing full-time staff, interns, graduate assistants, or student creatives Experience supporting recruiting, sponsorship, ticket sales, licensing, NIL, athlete branding, or other revenue-related initiatives Experience using audience insights or performance data to inform creative decisions and improve content effectiveness Working knowledge of photography, video production, motion design, digital asset management, and project management systems

BENEFITS:

Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), tuition assistance, athletic event tickets, employee events and recognition programs as well as possible relocation assistance. Competitive compensation package commensurate with candidate’s previous experience and qualifications. You can view our full benefits guide on the official job posting by clicking here.

ADDITIONAL INFORMATION:

Department History

University of Florida Communications 2025–2026

Person Role

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Denver Parler

Assistant Athletics Director (Men's Basketball)

Scott Burns

Director of Football Communications

Anthony Garro

Sr. Director of Football Creative

Matthew Hutchison

Associate Director (Secondary Football, Golf)

John Maxwell

Associate Director (Women's Basketball, Women's Tennis)

Lauren Staff

Associate Director (Softball)

University of Florida Marketing 2025–2026

Person Role

Nicole Jones

Senior Associate Athletics Director of Marketing, Fan Engagement & Branding

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Katy Johnson

Director (Gymnastics, Baseball)

Jake Terkoski

Senior Director (Football, Men's & Women's Tennis, Women's Lacrosse, Men's & Women's Golf)

Sam Leventhal

Associate Director of Creative Media and Branding

Hallie Merz

Departing
Associate Director of Creative Media and Branding

Ethan Roy

Associate Director, Football Social Media Strategy

Gertz Rigaud

Assistant Director of Creative Media & Branding

University of Florida Communications 2024–2025

Person Role

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Denver Parler

Assistant Athletics Director (Men's Basketball)

Sullivan Bortner

Associate Director (Baseball, Tertiary Football)

Matthew Hutchison

Associate Director (Secondary Football, Golf)

Lauren Staff

Associate Director (Softball)

Abby Wisecup

Assistant Director (Swim & Dive, Volleyball)

Vincent Wong

Assistant Director for Creative Video

University of Florida Marketing 2024–2025

Person Role

Nicole Jones

Senior Associate Athletics Director of Marketing, Fan Engagement & Branding

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Jake Terkoski

Senior Director (Football, Men's & Women's Tennis, Women's Lacrosse, Men's & Women's Golf)

Trevor Goodwin

Associate Director (Men's Basketball, Cross Country, Track & Field)

Hallie Merz

Associate Director of Creative Media and Branding

Rachel Riger

Associate Director of Social Media & Digital Content

Scott Hoffman

Assistant Director of Creative Video

Gertz Rigaud

Assistant Director of Creative Media & Branding

University of Florida Communications 2023–2024

Person Role

Mary Howard

Senior Associate Athletics Director (Soccer, Gymnastics)

Steve McClain

Senior Associate Athletics Director, Strategic Communications and Broadcast Productions

Denver Parler

Assistant Athletics Director (Men's Basketball)

Rick Hurtado

Director of Football Communications

Sullivan Bortner

Associate Director (Baseball, Tertiary Football)

Herb Brooks

Associate Director (Softball)

Meg Christenson

Assistant Director (Women’s Basketball, Women’s Tennis)

Matthew Hutchison

Assistant Director (Men's & Women's Golf, Football)

University of Florida Marketing 2023–2024

Person Role

Nicole Jones

Sr. Associate AD of Marketing, Fan Engagement & Branding

Kevin Camps

Assistant Athletics Director, Creative Media & Branding

Scott Palanjian

Assistant Athletic Director

Katy Johnson

Director, Marketing

Yanna Pantelis

Director

Jake Terkoski

Sr. Director (Football, Men’s & Women’s Swimming & Diving, Men’s & Women’s Golf)

Bruce Floyd

Associate Director of Social Media and Digital Analytics

Sam Leventhal

Associate Director of Creative Media and Branding

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