Associate Director Of Marketing & Fan Experience-24000000VW
Description
University of Tennessee Position Description:
Associate Director of Marketing and Fan Experience
Associate Director Of Marketing & Fan Experience-24000000VW
Description
University of Tennessee Position Description:
Associate Director of Marketing and Fan Experience
Apply NowGeneral Description** :**
The Associate Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department. As well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. Acts as a liaison with internal and external clients.
Primary objectives of the Tennessee Marketing and Fan Experience Office are:
Generate revenue to assist in the growth and operations of the Tennessee Athletic Department
Increase attendance and deliver an incredible experience for our fans at Tennessee events
Protect and promote the Tennessee Athletic brand
Duties and Responsibilities:
Fan Engagement: creation of innovative ideas that engage both existing and potential fans, resulting in an entertaining atmosphere
Digital Marketing and Communication: Participates in and/or will lead strategic communication and email marketing efforts. Creates high profile content and pieces to ensure engagement and sales.
Branding: Play an active role in content creation or direction of content creation for a variety of marketing/sales/fan engagement collateral.
Advertising: Assist with oversight and/or creation of digital, non-traditional and traditional advertising. Assist in the identification of new advertising avenues/opportunities to include “out of the box”, digital and traditional mediums.
Play an active role with the daily responsibilities and tasks associated with the activation of designated third party agreements with interaction related to marketing, fan experience, and sales.
Qualifications
Required Qualifications:
Education:
Bachelor’s Degree in sports management, athletic administration, business administration, or related field is required. Master’s Degree in sports management, athletic administration, business administration, or related field is preferred.
Experience:
2 to 3 years’ experience in athletic marketing required; Division I intercollegiate marketing and sales or with a professional sport organization preferred. Demonstrated fan engagement and live event experience required. Demonstrated experience working with digital platforms and mediums. Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.
Skills:
The Associate Director of Marketing should possess the following skills:
Creative Thinker and Problem Solver
Live-event production experience
Digitally savvy with graphic design and digital marketing experience
Excellent verbal and written communication skills
Ability to work independently and as part of a team
Responsible for adhering to the rules and regulations of the department, University, SEC, and NCAA
Behaviors:
Demonstrated behavioral expectations include:
Other Professional
US-Tennessee-knoxville
Athletic Dept Marketing
Full-time
Campus/InstituteKnoxville
May 3, 2024, 2:59:11 PM
Person | Role |
---|---|
John Gargiulo |
Director of Football Social Media & Creative Strategy |
Alex Schwartz |
Associate Athletics Director of Strategic Communications - Men's Basketball |
Bill Martin |
Associate Athletics Director of Strategic Communications - Football |
Jason Baum |
Executive Associate Athletics Director of Brand Advancement/Chief Communications Officer |
Forrest Gmitro |
Assistant Athletics Director of VFL Films |
Sean Barows |
Associate Director - Baseball / Football |
Beth Schwartz |
Assistant Director of Sports Nutrition |
Josh Lively |
Assistant Director - Volleyball / Swimming & Diving |
Person | Role |
---|---|
Jimmy Delaney |
Associate Athletics Director for Fan Experience & Sales |
Jess Roseberry |
Director of Marketing & Fan Experience |
Evan Ford |
Associate Director for Digital Branding & Design |
Haughton Mann |
Associate Director of Marketing & Fan Experience |
Valerie Parks |
Associate Director for Facility Branding & Design |
DJ Bailey |
Associate Director of Digital Marketing & Web |
Tyler Woodall |
Assistant Director of Marketing & Fan Experience |
Cole Langford |
Assistant Director of Marketing & Fan Experience |
Person | Role |
---|---|
Staisha Patterson |
Senior Director of Broadcasting |
Tom Satkowiak |
Associate Athletics Director of Strategic Communications |
Jason Baum |
Executive Associate Athletics Director of Brand Advancement/Chief Communications Officer |
Forrest Gmitro |
Assistant Athletics Director of VFL Films |
Bill Martin |
Associate Athletics Director of Strategic Communications - Football |
Sean Barows |
Associate Director - Baseball / Football |
Forest Jersey |
Assistant Director - Track & Field/CC / Football |
Josh Lively |
Assistant Director - Volleyball / Swimming & Diving |
Person | Role |
---|---|
Jimmy Delaney |
Associate Athletics Director for Fan Experience & Sales |
Jess Roseberry |
Director of Marketing & Fan Experience |
Jordan Blad |
Associate Director of Marketing & Fan Experience |
Valerie Parks |
Associate Director for Facility Branding & Design |
Evan Ford |
Associate Director for Digital Branding & Design |
DJ Bailey |
Associate Director of Digital Marketing & Web |
Cole Langford |
Assistant Director of Marketing & Fan Experience |
Haughton Mann |
Assistant Director of Marketing & Fan Experience |
Person | Role |
---|---|
Barry Rice |
Senior Director of VFL Films |
Jason Baum |
Executive Associate Athletics Director of Brand Advancement/Chief Communications Officer |
Bill Martin |
Assistant Athletics Director for Football Communications |
Tom Satkowiak |
Associate Athletics Director for Communications |
Link Hudson |
Assistant Athletics Director of VFL Films & Broadcasting |
Eric Trainer |
Associate Director - Basketball (W) - Primary |
Sean Barows |
Associate Director - Baseball / Football |
Kimberly Hood |
Assistant Director - Soccer / Basketball (W) - Secondary / Credentials (FB) |
Person | Role |
---|---|
Jimmy Delaney |
Associate Athletics Director for Fan Experience & Sales |
Bob Kesling |
Director of Broadcasting |
Jess Roseberry |
Director of Fan Experience |
Kellen Hiser |
Assistant Athletics Director for Digital & Creative Strategy |
Jordan Blad |
Associate Director of Fan Experience |
Valerie Parks |
Associate Director for Facility Branding & Design |
Evan Ford |
Associate Director for Digital Branding & Design |
DJ Bailey |
Assistant Director of Fan Experience |
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