Associate Director Of Marketing & Fan Experience - Tennessee Athletics - UTK

Knoxville, TN, United States

Job Description

The Associate Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department as well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. This position will have an active and direct role in the development and implementation of the strategic direction and creative standards for the unit while participating in strategic planning, assessing department functions for effectiveness, and acting as a liaison with internal and external clients.

 

Primary objectives of the Tennessee Marketing and Fan Experience Office are:

1.  Generate revenue to assist in the growth and operations of the Tennessee Athletic Department

2.  Increase attendance and deliver an incredible experience for our fans at Tennessee events

3.  Protect and promote the Tennessee Athletic brand

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Associate Director Of Marketing & Fan Experience - Tennessee Athletics - UTK

Knoxville, TN, United States

Job Description

The Associate Director of Marketing and Fan Experience will oversee aspects of the Athletic Marketing and Fan Experience Department as well as develop and execute creative, innovative marketing plans that maximize revenue, brand profile, attendance, and fan experience to create a home field/court advantage. This position will have an active and direct role in the development and implementation of the strategic direction and creative standards for the unit while participating in strategic planning, assessing department functions for effectiveness, and acting as a liaison with internal and external clients.

 

Primary objectives of the Tennessee Marketing and Fan Experience Office are:

1.  Generate revenue to assist in the growth and operations of the Tennessee Athletic Department

2.  Increase attendance and deliver an incredible experience for our fans at Tennessee events

3.  Protect and promote the Tennessee Athletic brand

Responsibilities

Soccer:

• Responsible for the creation and execution of a comprehensive marketing strategy that focuses on increasing attendance with a specific emphasis on maximizing attendance and fan experience to create a home field advantage.  Additional efforts to include; advertising, scripting, in-game elements, atmosphere and marketing items related to attendance/production/game day activities.

 

Baseball:

• Responsible for the creation and execution of a comprehensive marketing strategy that focuses on increasing ticket sales/attendance with a specific emphasis on maximizing attendance and fan experience to create a home field advantage.  Additional efforts to include; advertising, scripting, in-game elements, atmosphere and marketing items related to attendance/production/game day activities. Provides guidance/direction to Marketing/Fan Experience staff on gameday execution. Participates in various strategic communication and marketing efforts.

 

Football:

• Assist with various aspects of game day activities and marketing initiatives.  Assist with implementation of ticketed group/theme days.  Assist Director of Marketing/Fan Experience with the execution of on-field elements.

 

Branding/Advertising/Engagement:

• Fan Engagement: creation of innovative ideas that engage both existing and potential fans, resulting in an entertaining atmosphere

• Digital Marketing and Communication: Participates in and/or will lead strategic communication and email marketing efforts. Creates high profile content and pieces to ensure engagement and sales.

• Branding: Play an active role in content creation or direction of content creation for a variety of marketing/sales/fan engagement collateral.

• Advertising: Assist with oversight and/or creation of digital, non-traditional and traditional advertising. Assist in the identification of new advertising avenues/opportunities to include “out of the box”, digital and traditional mediums.

• Play an active role with the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales.

 

Perform and evaluate best practices related to spending/cost savings of the marketing budget.

Additional responsibilities as assigned; to include other marketing, sales and fan experience responsibilities.

Qualifications

Required Qualifications

• Education:  Bachelor’s degree in Sports Management, Athletic Administration, Business Administration, or related field. 

• Experience:  

  • 1-2 years of experience (can include Graduate Assistantship/Internship) in athletic marketing. 
  • Demonstrated marketing, fan engagement and event experience required.  
  • Demonstrated experience working with a multimedia rights holder.

• Knowledge, Skills, Abilities:  

  • The Associate Director of Marketing should possess the following skills
  • Creative Thinker and Problem Solver
  • Live-event production experience
  • Digitally savvy with graphic design and digital marketing experience
  • Excellent verbal and written communication skills
  • Ability to work independently and as part of a team
  • Previous management and supervisory experience
  • Ability to adhere to the rules and regulations of the department, University, SEC, and NCAA

 

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Preferred Qualifications

• Education: Master’s degree in Sports Management, Athletic Administration, Business Administration, or related field.
• Experience:  Experience in Division I intercollegiate marketing or sales with a professional sport organization.

 

Work Location 

• Knoxville, TN
• Onsite

 

Compensation and Benefits**  **

• UT market range: 09
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

 

Application Instructions**  **

To express interest, please submit an application with the noted below attachments.

• Resume

• Cover Letter

• List of 3 Professional References

 

About Tennessee Athletics 

Tennessee Athletics Mission, Vision & Core Values

 

Mission:  To lead the way forward in all aspects of college sports

Vision:  Deliver an unparalleled student-athlete experience fueled by the relentless pursuit of comprehensive excellence; be bold and innovative in our approach to recruiting and developing well-rounded graduates, championship-driven competitors and world-changing leaders.

Core Values:  Vols lead through…
  » Academic Success
  » Inclusive Preeminence
  » Honesty and Integrity
  » Competitive Excellence
  » Holistic Health and Well-Being
  » The Power of Vol Nation 

About Us

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service. 

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory. 

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.  

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone. 

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.  

Apply today and join the Tennessee Volunteer community! 

Apply Now

Job Info

• Job Identification 10225
  
• Job Category Communication & Mktg
  
• Posting Date 10/05/2026, 12:51 PM
  
• Apply Before 10/13/2026, 04:00 AM
  
• Job Schedule Full time
  
• Locations 1551 Lake Loudoun Boulevard, Knoxville, TN, 37996, US
  

EEO/AA STATEMENT / NON-DISCRIMINATION STATEMENT

The University of Tennessee is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.

Inquiries and charges of violation of Title VI (race, color, national origin), Title IX (sex), Section 504 (disability), ADA (disability), ADEA (age), sexual orientation, or veteran status should be directed to the (EEO). Requests for accommodation of a disability should be directed to the ADA Coordinator at the EEO office.

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