Associate Director of Strategic and Digital Marketing

Waco, TX, United States

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Job Description

A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities. 

Since 2011, Baylor has been named as one of the nation’s “Great Colleges to Work For”. Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

Baylor Athletics is seeking a motivated, elite worker to be our Associate Director of Strategic and Digital Marketing. This individual will oversee marketing efforts for Women’s Basketball, Volleyball, and Softball. In addition to their sport oversights, this individual will be assisting with community engagement efforts to increase Baylor Athletics partnerships with the greater Waco area including establishing relationships with youth teams, churches, local school districts, and more. This role will also spearhead email marketing for Baylor-hosted concerts and events, a weekly revenue-generating email series known as “SicEMail,” and the marketing of game day experiences. 

Associate Director of Strategic and Digital Marketing

Waco, TX, United States

Be the First to Apply

Job Description

A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities. 

Since 2011, Baylor has been named as one of the nation’s “Great Colleges to Work For”. Great Colleges to Work For® is one of the country’s largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

Baylor Athletics is seeking a motivated, elite worker to be our Associate Director of Strategic and Digital Marketing. This individual will oversee marketing efforts for Women’s Basketball, Volleyball, and Softball. In addition to their sport oversights, this individual will be assisting with community engagement efforts to increase Baylor Athletics partnerships with the greater Waco area including establishing relationships with youth teams, churches, local school districts, and more. This role will also spearhead email marketing for Baylor-hosted concerts and events, a weekly revenue-generating email series known as “SicEMail,” and the marketing of game day experiences. 

Ultimately, the goal of this position is to increase the attendance, revenue, and community relationships for their assigned sports. This is a more digitally-focused role that will be centered around mass fan emails, advertising, surveys, and community activations.

A Bachelor's degree in Sports Management, Marketing, Communications, or a related field and two years of working in athletics marketing with strong email and advertising experience. Highly proficient in Eloqua emails, digital and traditional advertising, and Adobe Creative Suite, and Microsoft Office A Masters degree is preferred. Additional education or experience will not be considered in lieu of one another.

Applicants must be currently authorized to work in the United States on a full-time basis.

What You Will Do

• Develop and execute marketing plans for their assigned sports of Women’s Basketball, Volleyball, and Softball

• Oversee all emails, digital advertising, traditional advertising, and community engagement for assigned sports

• Assist and be involved in conversations with the greater Waco area to promote a stronger relationship between community partners to increase attendance and support from local families, youth teams, churches, schools, etc.

• Collaborate with the athletics ticket office to effectively drive attendance and revenue for assigned sports

• Write and send the weekly revenue-generating email series titled SicEMail

• Assist and collaborate with the Bear Foundation on all marketing efforts relating to concerts and events hosted by Baylor University 

• Oversee the execution of game day experiences during Football game days

• Conduct surveys for assigned sports to ensure fan and student feedback is being listened to and applied on a game-to-game basis

• Track performance on attendance and revenue for assigned sports, and always being looking to evolve and grow their audience

• Collaborate with staff members who will be executing game day experiences to ensure they are effectively marketed to drive maximum revenue

• Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff

• Other duties as assigned by supervisors

• Perform all other duties as assigned to support Baylor’s mission. 

• Ability to comply with University policies          

• Maintain regular and punctual attendance

What You Can Expect

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions.   Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus.  To learn more go to Baylor Benefits & Advantages. 

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds.  Also, explore our great hometown of Waco and the many opportunities to engage locally.  If you are new to Central Texas, This is Waco!

About Us

Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.

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Job Info

• Job Identification 20120
  
• Job Category Staff
  
• Posting Date 04/16/2026, 04:42 PM
  
• Degree Level Bachelor
  
• Job Schedule Full time
  
• Locations 1500 S University Parks Drive, Waco, TX, 76706, US
  

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