Athletic Marketer - Intercollegiate Athletics

Summary

To lead community-level marketing initiatives that drive student engagement, brand awareness, and in-game experience.

Career Readiness Competencies :

• Communication
• Professionalism
• Teamwork

Essential Functions

• Develop and execute community-based marketing campaigns that align with overall brand and business objectives.
• Identify and cultivate relationships with BGSU student group leaders, influencers, local organizations, and key stakeholders.
• Organize and attend games, pop-up events, and partnerships to promote the brand and engage directly with target audiences.

Summary

To lead community-level marketing initiatives that drive student engagement, brand awareness, and in-game experience.

Career Readiness Competencies :

• Communication
• Professionalism
• Teamwork

Essential Functions

• Develop and execute community-based marketing campaigns that align with overall brand and business objectives.
• Identify and cultivate relationships with BGSU student group leaders, influencers, local organizations, and key stakeholders.
• Organize and attend games, pop-up events, and partnerships to promote the brand and engage directly with target audiences.
• Distribute marketing materials (flyers, posters, samples, etc.) in strategic locations across campus.
• Track social media followers and engagement.
• Monitor trends, feedback, and competitor activity at the community level and recommend improvements.

Minimum Qualifications

• 1-2 years of experience in grassroots marketing, field marketing, community organizing, or a related field.
• Strong interpersonal and communication skills; comfortable with public speaking and community engagement.
• Proven ability to work independently and manage multiple local campaigns simultaneously.
• Flexibility to work non-traditional hours, including evenings and weekends, as needed.
• Familiarity with BGSU athletics.

Bowling Green State University is an equal opportunity employer. The University is committed to maintaining an employment and educational environment that is free from unlawful discrimination, harassment, and retaliation. The University prohibits discrimination and harassment on the basis of protected class: age (40 years of age or older), ancestry, color, disability, ethnicity, familial status, gender, gender identity and expression, genetic information, HIV/AIDS status, marital status, military status, national origin, political affiliation, pregnancy, race, religion, sex, sexual orientation, protected veteran status, or any other legally protected characteristic.

EEOC Know Your Rights

OCRC Know Your Rights

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email ohr@bgsu.edu.

BGSU is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents

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