Coordinator / Marketing & Fan Development

EXPIRED

Job Description

The Virginia Tech Department of Athletics embraces the core value of diverse and inclusive communities and respects the educational benefits of diverse ideas, peoples, and cultures in order to contribute to the equitable inclusion and just engagement of the world’s communities. Guided by our motto, Ut Prosim (That I May Serve), the Virginia Tech Department of Athletics is committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. We are committed to attracting and retaining student-athletes, coaches, and staff from diverse backgrounds while also fostering an inclusive educational and work environment free from any discrimination based on age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status.

The Virginia Tech Athletics Coordinator / Marketing & Fan Development, will support the marketing department’s efforts for fan and student engagement initiatives, working to create memorable and unique experiences. This position will report to the Director / Marketing and Fan Development, within the Brand Advancement team with the ultimate goal of implementing compelling fan engagement initiatives, generating revenue, driving attendance and building brand affinity.

Responsibilities include:
Primary marketing leads for sports including men’s and women’s soccer, volleyball and swimming & diving.
Secondary marketing leads for Men’s Basketball, Women’s Basketball, Baseball and Softball, assisting with driving revenue and attendance in these areas.
Work in conjunction with marketing staff to execute pregame fan zone at each home football game.
Staff oversight of student interns working directly with men’s and women’s tennis programs.
Develop and oversee all facets of the Hokie Kids’ Club to continue to drive revenue and affinity for the Hokies.
Collaborating with various stakeholder groups both on campus and in the community to promote attendance and engagement at athletic events.
Contribute to management of undergraduate student interns both in the office and at events.
Develop compelling fan and student engagement initiatives with the goal of creating memorable and unique experiences for fans and student-athletes.
Develop and implement comprehensive external plans detailing efforts and goals to increase attendance, promote programs, engage the community and elevate the fan, student and student-athlete experience.
Collaborate with the In-Venue Experience team on ideation and execution of game production including but not limited to promotions, giveaways, video, music and crowd engagement. Emphasis will be placed on creating memorable and unique experiences for fans and creating an advantage for our student athletes.

Job Description

The Virginia Tech Department of Athletics embraces the core value of diverse and inclusive communities and respects the educational benefits of diverse ideas, peoples, and cultures in order to contribute to the equitable inclusion and just engagement of the world’s communities. Guided by our motto, Ut Prosim (That I May Serve), the Virginia Tech Department of Athletics is committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community. We are committed to attracting and retaining student-athletes, coaches, and staff from diverse backgrounds while also fostering an inclusive educational and work environment free from any discrimination based on age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status.

The Virginia Tech Athletics Coordinator / Marketing & Fan Development, will support the marketing department’s efforts for fan and student engagement initiatives, working to create memorable and unique experiences. This position will report to the Director / Marketing and Fan Development, within the Brand Advancement team with the ultimate goal of implementing compelling fan engagement initiatives, generating revenue, driving attendance and building brand affinity.

Responsibilities include:
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Primary marketing leads for sports including men’s and women’s soccer, volleyball and swimming & diving.
Secondary marketing leads for Men’s Basketball, Women’s Basketball, Baseball and Softball, assisting with driving revenue and attendance in these areas.
Work in conjunction with marketing staff to execute pregame fan zone at each home football game.
Staff oversight of student interns working directly with men’s and women’s tennis programs.
Develop and oversee all facets of the Hokie Kids’ Club to continue to drive revenue and affinity for the Hokies.
Collaborating with various stakeholder groups both on campus and in the community to promote attendance and engagement at athletic events.
Contribute to management of undergraduate student interns both in the office and at events.
Develop compelling fan and student engagement initiatives with the goal of creating memorable and unique experiences for fans and student-athletes.
Develop and implement comprehensive external plans detailing efforts and goals to increase attendance, promote programs, engage the community and elevate the fan, student and student-athlete experience.
Collaborate with the In-Venue Experience team on ideation and execution of game production including but not limited to promotions, giveaways, video, music and crowd engagement. Emphasis will be placed on creating memorable and unique experiences for fans and creating an advantage for our student athletes.

Required Qualifications

Experience working in a marketing and fan experience atmosphere.
Experience developing and executing written marketing plans.
Ability to think creatively.
Commitment to diversity and inclusion.
Ability to work effectively with others.
Knowledge of Microsoft Office and similar computer programs.
Strong written and oral communication skills.

Preferred Qualifications

Bachelor’s Degree in marketing or a related field.

Pay Band

3

Appointment Type

Regular

Salary Information

$26.67 per hour. Up to $40,000 per year.

Review Date

3/17/24

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT HTTPS://BEAHOKIE.COM/EMPLOYEE/ .

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at stuart@vt.edu during regular business hours at least 10 business days prior to the event.