Coordinator of Strategic Communications - Athletics

Job Description

Alabama State University, Intercollegiate Athletics, invites applications to fill the position of Coordinator of Strategic Communications. The Coordinator of Strategic Communications is responsible for supporting and executing comprehensive communication strategies that advance Alabama State University’s mission, brand identity, and strategic priorities. This role coordinates day-to-day communications, messaging, and content development across multiple platforms to enhance institutional visibility, stakeholder engagement, and reputational excellence. The Coordinator works collaboratively with internal and external partners to ensure consistent, timely, and strategic messaging.

Duties and Responsibilities:

• Support the development and execution of strategic communication plans aligned with University and departmental goals
• Create, edit, and distribute high-quality content for digital platforms, including websites, social media, email campaigns, press releases, newsletters, and internal communications
• Coordinate messaging to ensure brand consistency, accuracy, and alignment with University standards
• Assist with media relations efforts, including drafting press materials, coordinating interviews, and maintaining media contact lists
• Monitor and analyze communication metrics (e.g., engagement, reach, impressions) and prepare summary reports to inform strategy
• Collaborate with campus partners, including Marketing, Enrollment Management, Advancement, and Athletics, to support institutional initiatives and events
• Support crisis and issues communication efforts as directed, ensuring timely and accurate dissemination of information
• Maintain content calendars and project timelines to ensure deadlines are met
• Assist with special projects, campaigns, and event communications as assigned
• Perform other related duties as required to support University communication objectives

Job Description

Alabama State University, Intercollegiate Athletics, invites applications to fill the position of Coordinator of Strategic Communications. The Coordinator of Strategic Communications is responsible for supporting and executing comprehensive communication strategies that advance Alabama State University’s mission, brand identity, and strategic priorities. This role coordinates day-to-day communications, messaging, and content development across multiple platforms to enhance institutional visibility, stakeholder engagement, and reputational excellence. The Coordinator works collaboratively with internal and external partners to ensure consistent, timely, and strategic messaging.

Duties and Responsibilities:

• Support the development and execution of strategic communication plans aligned with University and departmental goals
• Create, edit, and distribute high-quality content for digital platforms, including websites, social media, email campaigns, press releases, newsletters, and internal communications
• Coordinate messaging to ensure brand consistency, accuracy, and alignment with University standards
• Assist with media relations efforts, including drafting press materials, coordinating interviews, and maintaining media contact lists
• Monitor and analyze communication metrics (e.g., engagement, reach, impressions) and prepare summary reports to inform strategy
• Collaborate with campus partners, including Marketing, Enrollment Management, Advancement, and Athletics, to support institutional initiatives and events
• Support crisis and issues communication efforts as directed, ensuring timely and accurate dissemination of information
• Maintain content calendars and project timelines to ensure deadlines are met
• Assist with special projects, campaigns, and event communications as assigned
• Perform other related duties as required to support University communication objectives

Minimum Qualifications

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, English, or a related field, 2 years of professional experience in strategic communication, marketing, public relations, or a related area, demonstrated ability to write clearly, concisely, and effectively for diverse audiences, have strong organizational skills with the ability to manage multiple projects simultaneously, and be proficient with common digital communication tools and platforms (e.g., social media, content management systems, email marketing platforms).

Supplemental Information

EEOC STATEMENT:
It is the policy of Alabama State University to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.

SUPPLEMENTAL INFORMATION:
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

Federal law requires identity and employment eligibility verification on Form I-9 within three (3) business days of employment.

All positions require the passing of a background check and some the passing of a drug screen.

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