Dir Digital Media Initiatives

EXPIRED

Job Details

Job Location

Lynchburg - Lynchburg, VA

Position Type

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Job Details

Job Location

Lynchburg - Lynchburg, VA

Position Type

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Staff

Education Level

4 Year Degree

Job Shift

Full time

Description

Director of digital media Position Description

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POSITION:

REVISION DATE:

June, 2024

CLASSIFICATION:

Full-time, Exempt

REPORTS TO:

Director of Athletics

JOB PURPOSE:

Work in conjunction with the Director of Athletic Communications to further the publicity and promotion of Lynchburg’s 24 intercollegiate athletics programs. The person will be responsible for leadership of the department’s digital efforts including streaming of games, new media storytelling, social media, and exploration of new digital platforms to amplify the student-athlete experience at Lynchburg.

ESSENTIAL DUTIES:

1. Technology and equipment

- Oversee existing equipment maintenance and updates for a variety of streaming components including tricaster, computers, cameras, etc.

1. Gameday broadcasts

• Oversee live webcasts of home athletic events

• Provide play-by-play commentary and color analysis

• Assign staffing for athletics/special events

• Develops relationships with external networks to maximize exposure for Lynchburg team (examples: ESPN3, Lax Sports Network)

1. Brand and Story amplification

• Use new media platforms to highlight student-athlete experience and success

• Continue expansion of the reach and scope of athletic communications

• Develop relationships with staff, faculty, and student-athletes to better tell the story of the institution and its athletic department

1. Student and part-time worker leadership

• Recruit, train, and retain undergraduate student employees to assist with webcasting, photography, and graphic design

• Build relationships with faculty in associated fields (communication studies, sport management, etc.)

• Oversee a graduate assistant position and part-time/contract employees on an as-needed basis

• Work with students one-on-one to develop career skills

Yearly Responsibilities

Tracking of digital reach and brand exposure of athletics teams

Review of current trends in all NCAA divisions digital efforts and strategic planning to enhance the Lynchburg effort for the following year.

Additional Duties

Performs any other related duties as may be required.

EQUIPMENT USED:

College Vehicles

Computer systems (Newtek TC1, 3play, Daktronics video board controls)

Copier

Printer

Telephone

MANUALS AND REFERENCES:

Faculty Handbook

Staff Handbook of Personnel Policies and Procedures

Athletic Department Staff Handbook

Old Dominion Athletic Conference Handbook

NCAA Manual and Rules Book

ORAL AND WRITTEN REQUIREMENTS:

Basic English-language oral and written skills for understanding, interpretation and completion of assignments. Effective oral communication skills necessary to provide courteous, responsive service.

WORKING CONDITIONS:

Functions of this position are performed sitting, walking, and standing. Travel is required. A normal schedule requires availability during regular working hours, evenings, weekends and summer. Much contact with students, families, and the public.

MINIMUM EDUCATION:

Bachelor’s degree required; Master’s degree preferred

PRIMARY RESPONSIBILITIES

• Organize and produce a live webcast for every athletic home event and other special University events (maximize opportunities for live commentary)

• Organize and maintain webcasting and other video equipment

• Manage a staff of graduate assistants, student employees, and contract workers

• Oversee photography coverage of as many home events as possible

• Shoot, edit, and produce feature and highlight video content to maximize coverage of athletics programs

• Maintain relationships with ESPN and other external networks to broaden Lynchburg athletics’ exposure

• Curate the Lynchburg athletics YouTube channel

• Curate the video and photo archive on Google Drive

• Build relationships with faculty in communications and sport management to enhance the student experience

SECONDARY DUTIES

• Assist with execution of the department’s social media strategy

• Assist with media relations (particularly video content) as needed

• Work with design templates to create graphic elements in Adobe Creative Suite

Qualifications

ORAL AND WRITTEN REQUIREMENTS:

Basic English-language oral and written skills for understanding, interpretation and completion of assignments. Effective oral communication skills necessary to provide courteous, responsive service.

WORKING CONDITIONS:

Functions of this position are performed sitting, walking, and standing. Travel is required. A normal schedule requires availability during regular working hours, evenings, weekends and summer. Much contact with students, families, and the public.

MINIMUM EDUCATION:

Bachelor’s degree required; Master’s degree preferred

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