Director / Business Intelligence & External Strategy

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Director of Business Intelligence and External Strategy is responsible for the day-to-day analytics operations within the Department of Athletics and supporting the strategic vision established by the Associate AD for Business Intelligence & External Strategy. The Director will oversee the development of analytics models, reporting platforms, and data infrastructure that support revenue generation, fan engagement, operational efficiency, and sport program strategy.

This role serves as a key connector between data systems and departmental decision-makers, translating complex datasets into actionable insights that inform business strategy, NIL initiatives, fan engagement efforts, and departmental resource allocation. The Director will collaborate with internal departments including ticketing, marketing, development, finance, and sport administration to build analytics capabilities that enhance performance and optimize revenue. This position reports directly to the Associate AD for Business Intelligence & External Strategy.

Required Qualifications

Bachelor’s degree in Business Analytics, Data Science, Information Systems, Sports Management, Economics, or related field with relevant experience, or a master's degree.
Relevant experience in analytics, business intelligence, or strategic operations.
Experience working with large datasets and analytics tools.
Functional familiarity with athletics technology platforms including CRM and ticketing systems.

Preferred Qualifications

Master’s degree in Analytics, Sports Management, Data Science, or MBA.

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity, Service, Honor, Excellence, and Strong Together. Guided by our motto, Ut Prosim (That I May Serve), we are committed to fostering a culture that accepts, affirms, and values all individuals and their unique contributions to the department, university, and broader community.

The Director of Business Intelligence and External Strategy is responsible for the day-to-day analytics operations within the Department of Athletics and supporting the strategic vision established by the Associate AD for Business Intelligence & External Strategy. The Director will oversee the development of analytics models, reporting platforms, and data infrastructure that support revenue generation, fan engagement, operational efficiency, and sport program strategy.

This role serves as a key connector between data systems and departmental decision-makers, translating complex datasets into actionable insights that inform business strategy, NIL initiatives, fan engagement efforts, and departmental resource allocation. The Director will collaborate with internal departments including ticketing, marketing, development, finance, and sport administration to build analytics capabilities that enhance performance and optimize revenue. This position reports directly to the Associate AD for Business Intelligence & External Strategy.

Required Qualifications

Bachelor’s degree in Business Analytics, Data Science, Information Systems, Sports Management, Economics, or related field with relevant experience, or a master's degree.
Relevant experience in analytics, business intelligence, or strategic operations.
Experience working with large datasets and analytics tools.
Functional familiarity with athletics technology platforms including CRM and ticketing systems.

Preferred Qualifications

Master’s degree in Analytics, Sports Management, Data Science, or MBA.
Experience in a NCAA Division I "Power 4" collegiate athletics department or professional sports analytics environment.

Pay Band

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Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

Commensurate with experience.

Hours per week

40+. Nights and weekends as needed.

Review Date

4/2/2026

Additional Information

SEE MORE ABOUT WORKING IN VT ATHLETICS AT HTTPS://BEAHOKIE.COM/EMPLOYEE/ 

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance.  These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran  at stuart@vt.edu  during regular business hours at least 10 business days prior to the event.

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